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Business template

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I learnt the brand isn't very ethical using leather wood and doesn't provide good enough feedback on environmental policies I want to help improve this

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I learnt the brand isn't very ethical using leather wood and doesn't provide good enough feedback on environmental policies I want to help improve this

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https://directory.goodonyou.eco/brand/kate-spade

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https://www.katespade.co.uk/en-gb/?gclid=Cj0KCQiAlZH_BRCgARIsAAZHSBkBi8GH1yTHIZoTExKg7UPqve7NDnwP32i1aCCPHmo4otvBh51NQtcaAg-CEALw_wcB

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I looked at the company's website for inspiration on my collection and to understand the brand more 

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I looked at the company's website for inspiration on my collection and to understand the brand more 

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https://www.katespade.com

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I looked at a  past collections to get inspiration for my clothing range.

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I looked at a  past collections to get inspiration for my clothing range.

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https://www.vogue.com/fashion-shows/fall-2020-ready-to-wear/kate-spade-new-york

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I found this very overwhelming seeing the figures that effect the environment because of the fast fashion industry.

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I found this very overwhelming seeing the figures that effect the environment because of the fast fashion industry.

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https://www.worldbank.org/en/news/feature/2019/09/23/costo-moda-medio-ambiente

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I looked here to compare price and fashionability to Kate Spade

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I looked here to compare price and fashionability to Kate Spade

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http://michaelkors.co.uk

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I looked here to compare price and fashionability to Kate Spade 

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I looked here to compare price and fashionability to Kate Spade 

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https://uk.coach.com

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https://www.businessoffashion.com/articles/luxury/kors-vs-coach-which-is-best-positioned-to-buy-kate-spade

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I looked here to compare price and fashionability to competitors. 

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I looked here to compare price and fashionability to competitors. 

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https://www.katespade.co.uk/en-gb/

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I enjoyed reading this learning more about the brand and learnt 40% of Kate Spade bag have  recycled lining

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I enjoyed reading this learning more about the brand and learnt 40% of Kate Spade bag have  recycled lining

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https://www.graziame.com/style/fashion/kate-spade-new-yorks-creative-director-on-the-environment-diversity-and-finding-a-work-life-balance

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I've looked at some of the main ways a company can be more sustainable. 

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I've looked at some of the main ways a company can be more sustainable. 

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https://www.consultancy.uk/news/20447/5-ways-fashion-retailers-are-becoming-more-sustainable

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https://www.gq.com/story/recycled-cashmere-sweaters

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I enjoyed looking at the breakdown of the recycling process of cashmere 

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I enjoyed looking at the breakdown of the recycling process of cashmere 

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https://www.hopefashion.co.uk/uk/news/recycled-cashmeredoes-it-matter/

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I looked at Stella McCartney and found out that their recycled cashmere is sourced in Italy. The virgin cashmere would originally come from China though. 

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I looked at Stella McCartney and found out that their recycled cashmere is sourced in Italy. The virgin cashmere would originally come from China though. 

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https://www.stellamccartney.com/experience/en/sustainability/themes/materials-and-innovation/cashmere/

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I looked at the colour trend for the colour palette for my collection

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I looked at the colour trend for the colour palette for my collection

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https://www.pantone.com/uk/en/articles/fashion-color-trend-report/london-fashion-week-autumn-winter-2020-2021

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I read this report to find out more about coach and see what sustainable ways they follow

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I read this report to find out more about coach and see what sustainable ways they follow

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https://uk.coach.com/on/demandware.static/-/Library-Sites-globalLibrary/default/dw84bd025e/legal_document/Coach_Sustainability_Report_2015.pdf

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I've looked at customers social background and found them in the metropolitan professionals 

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I've looked at customers social background and found them in the metropolitan professionals 

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https://acorn.caci.co.uk/data/#t16_p1

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I looked and thought about 2 different ideas either a celebrity collaboration or recycled fabric. I chose to do the recycled cashmere as I thought that the celebrity collection was a tricky idea not all target market customers would like that celebrity. I also didn't want my project to look like some teen celebrity fan book I want my project to look like a professional fashion document. I chose to do the brand Kate Spade as I enjoy how colourful their collections are and it's a shop I like to go to. I chose the sustainability concept as it's a very current issue especially in fashion the industry has a huge negative impact on the environment and it has to change. I'm glad I've decided what I'm doing now and look forward to starting my project next week.

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I enjoyed making a start on my project  I chose a layout of the project in the same colours of the brand.I was glad to outline the executive summary and concept so I knew exactly the idea of my project. I am looking forward to next week and continuing on with the project

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I found it useful doing the swot and pest analysis as it helped me to understand about the brand more. I also enjoyed doing the customer profile as it gave me a clear idea on who the target audience are.

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one of the trickiest things I've done this week was the comp shop as the shops were closed I was upset that I couldn't go into stores. I was looking forward to speaking to the sales assistants and asking them questions and walking around the shops getting a feel for the brands as well as feeling the quality of the different fabrics.

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https://fashionista.com/2015/02/kate-spade-saturday-closed

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I've got my garment silhouettes off WGSN

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I've got my garment silhouettes off WGSN

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https://www.wgsn.com/library/results/c368a4dad0a57b8e571aa0d1aa62edd4

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I looked at how underpaid factory workers are and it's pretty bad. 

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I looked at how underpaid factory workers are and it's pretty bad. 

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https://www.nytimes.com/2018/09/20/fashion/italy-luxury-shadow-economy.html

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I learnt that Kate spade has been sold a few times 

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I learnt that Kate spade has been sold a few times 

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https://www.businessinsider.com/kate-spade-brand-2013-2?r=US&IR=T

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I learnt about the company values and that they try to have an ethnic diverse workplace 

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I learnt about the company values and that they try to have an ethnic diverse workplace 

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https://www.tapestry.com/responsibility/our-people/

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I learnt how D&G were racist in their ad and why they received backlash 

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I learnt how D&G were racist in their ad and why they received backlash 

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https://www.bbc.co.uk/news/world-asia-china-46968750

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I learnt about an innovative bag design the brand does 

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I learnt about an innovative bag design the brand does 

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https://risnews.com/kate-spade-adopts-interactive-augmented-reality-personalize-store-experience

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I learnt that Kate Spade set up a supplier in Rwanda

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I learnt that Kate Spade set up a supplier in Rwanda

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https://magazine.wharton.upenn.edu/digital/kate-spade-social-impact-you-can-wear/

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I found figures of unemployment due to covid

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I found figures of unemployment due to covid

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https://wwd.com/fashion-news/fashion-scoops/how-coronavirus-effecting-fashion-industry-trade-shows-stock-prices-1203508244/

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PDF Candidate-Authentication-form-V2 GT (1) copy

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https://www.bigcommerce.com/blog/online-shopping-statistics/#summary

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https://www.investopedia.com/terms/u/units-per-transaction.asp

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I found a company that I'm going to use for 

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I found a company that I'm going to use for 

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http://www.tesmacashmere.com

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I looked at the breakdown of the recycling fabric process 

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I looked at the breakdown of the recycling fabric process 

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https://www.whiteandwarren.com/blogs/journal/recycled-cashmere

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I learnt the unemployment rate for Italy in 2021 is 11.6%

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I learnt the unemployment rate for Italy in 2021 is 11.6%

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https://www.statista.com/statistics/1109090/forecasted-unemployment-rate-in-italy/

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I learnt the poverty rate in Italy is 7.7%

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I learnt the poverty rate in Italy is 7.7%

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https://www.statista.com/statistics/619975/individual-absolute-poverty-rate-italy/

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 I learnt that 88% of Italy are catholic

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 I learnt that 88% of Italy are catholic

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https://www.thearda.com/Archive/Files/Analysis/RELITALY/RELITALY_Var348_1.asp

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I looked at how tech developed  Italy is 

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I looked at how tech developed  Italy is 

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https://www2.deloitte.com/us/en/insights/focus/industry-4-0/italy-4-0-digital-future-technology.html

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I learnt legal rights of Italian workers

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I learnt legal rights of Italian workers

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https://uk.practicallaw.thomsonreuters.com/2-503-3122?transitionType=Default&contextData=(sc.Default)&firstPage=true#co_anchor_a493003

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I learnt about how bad and polluted the air is in Italy 

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I learnt about how bad and polluted the air is in Italy 

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https://www.worldnomads.com/travel-safety/europe/italy/pollution-other-health-hazards-in-italy

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I learnt the effects that clothing has on the environment and how recycling fabric can have a much less harmful effect on the environment

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I learnt the effects that clothing has on the environment and how recycling fabric can have a much less harmful effect on the environment

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https://www.wgsn.com/fashion/article/79379#page_3

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final Kate Spade INP Seasonal Range Plan with VAT - Template updated-2

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I looked at items on Ralph Laurens website to compare to my brand

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I created the range plan I really enjoyed looking at the CADs on wgsn and choosing the designs I wanted for my collection. next week I'm going to carry on with my range plan

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I carried on with the range plan I enjoyed the outfit building seeing how my collection looked together.

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I completed the spreadsheet and enjoyed seeing how much money the collection would make and how many items the collection would sell.

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I looked at the process of recycling cashmere.

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I looked at the process of recycling cashmere.

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https://www.whiteandwarren.com/blogs/journal/recycled-cashmere

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I made the final touches to my project. I reread what I've done and added the final touches. I've tried really hard on this project and I'm glad how it's turned out.

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https://media.wgsn.com/fo_image_store/boards/89734/Women_s_Knit___Jersey_Forecast_A_W_22_23__Supercharged_Simplicity.pdf?_fsi=Gz0aB8dx

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I've looked at upcomingtrends on knitwear 2021

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I've looked at upcomingtrends on knitwear 2021

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https://media.wgsn.com/fo_image_store/boards/90138/Collection_Review__Key_Items___Women_s_Knitwear_Stitch___Pattern_Pre_Fall_21_.pdf

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https://www.wgsn.com/fashion/article/80459#page_1

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part 1

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part 2