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By the mind tools content team, (2020) Swot Analysis, [online] available at: https://www.mindtools.com/pages/article/newTMC_05.htm

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I will be taking insporation from the Battersea arts centre goody bag.

https://battersea-arts-centre-assets.s3.amazonaws.com/uploads/2020/07/Digital-Create-Learn-PlayKit_compressed-3.pdf

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Colouring pages
Coloured pencils
Badge
Schedule of event
Healthy Dancer card

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Davies, E (2021) EmPower Yoga, [online] Available at: https://emilydaviesyoga.com/about/

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OneDanceUK (2021) Healthier Dancer Programme [online] available at: https://www.onedanceuk.org/programme/healthier-dancer-programme/

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£699 for 6 hours
https://www.poptop.uk.com/services/3558/?category_slugs=photographer&category_slugs=event-photographer#

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My target audiene is 18+ students/practitioners and/or dance enthusiasts.

This age group was chosen as the target audience, due to some of the topics that this project will be centred around are of mature/adult content and may be triggering to those of a young age.

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Aloft Hotels Interstate Hotels Marriott International

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Aloft Hotels Interstate Hotels Marriott International

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https://www.venuefinder.com/venues/the_eastside_rooms/v34940/

- 2 Woodcock St, Birmingham, West Midlands, B7 4BL

- 24 hour:  From £175.00

- Disabled Access - Yes

- The venue is located in the vibrant Eastside of Birmingham city centre, just a 10 minute walk from Birmingham Moor Street & Birmingham Snow Hill train stations. 15 minutes walk from Birmingham New Street station.
The nearest car park to the venue is Millennium Point which is only a two minute walk away.

- Affinity Room = 1200 Guests
- All of our conference and event spaces offer you the ultimate flexibility with audio visual, meeting any requirements you may have for your conference. It also features state of the art retractable walls that can split the room in half for smaller events, or if you wish to run two talks simultaneously.

- 195 bedrooms - option to stay overnight

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This venue has been chosen due to its versatility.

This venue offers disability access meaning it is accessible for all. Located near train stations, has onsight parking and

The affinity suite offers a large space for practifcal workshops to take place. Alongside that it also has a seperate meeting room that can be used for talks.

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£600 per event - 2 hours
Asian/mexican/british/american/thai

Suitable for :
Vegetarians

Vegans

Wheat-Free

Gluten-Free

Egg-Free

Soya-Free

Lactose-Free

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£170 per event - 80 donuts
100 guests
https://www.poptop.uk.com/services/16808/?category_slugs=catering&category_slugs=italian-catering&category_slugs=greek-catering&category_slugs=party-food-to-order&category_slugs=vegan-catering&category_slugs=afternoon-tea-delivery&category_slugs=cake-stand&category_slugs=wedding-cakes&category_slugs=prosecco-van&category_slugs=dessert-catering&category_slugs=african-catering&category_slugs=cooking-master-class&category_slugs=lamb-roast#

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£295 - up to 250 people
https://www.poptop.uk.com/services/10971/

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KEY
| Sooner
\ Later
- Urgent
= Less urgent

\- Find Venue
\= Create marketing materials
/\=- Communicate with tutor
\- Organise practitioners/guests

\= Food options
\- Health & safety
=\ Organise goody bag

Budget!

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Matthew Harding is a streetdacne practitioner. He runs his own streetdacne crew, competes/judges intertnationally and has a number of connections throughout the industry. Because of this, I am confident Matt would be of great benefit to the project as he offers a new perspective on streetdance and can offer routines/workshops in a range of styles.

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Lucie Clements is a dance psychotherapist, she

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Stuart is a performer & creator of work, that he aims to create theatre work that draws on personal experience and tells a story in a manner that is relevant to society.

Ensuring that the project is rrelevant to todays society is pivotal in the success. Having featured on podcasts, created work on LGBTQ,disability anxiety and depression is only a few of the reasons why Stuart is a very important member of the practitioners.

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EmPower Yoga -

Based in Birmingham.
Trained to work with victims of PTSD, LGBTQ & crisis skylight birmingham.
I feel as though this would be a useful source to have at this specific conference, soecifically at the end to engage the participants before leaving. Not only this, but with Emilys experience and credentials it ensured that there is support for all diversities that may be in attendence.

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Origional Project Summary

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1. Project Proposal - New & Old
2. Project Aims
3. Target Audience
4. Timeline
5. Communications
6. Marketing Material
7. Practitioners
8. Venues
9. Health & Safety
10. Goody Bag
11. Photographer/Videographer
12. Lunch Options
13. SWOT
14. Budget

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This SWOT analysis is a relevant form of reflection as it allows me to assess my strengths and weaknesses and use a new perspective.
Strengths -
Unique and creative ideas. Having been to a number of events, both dance related and not i have a wide understanding on how to engaqge an audience.
Weaknesses -
When organising a project I often find I remain reasonably calm and collected, however find I struggle to manage to pressure of a whole project.
Opportunities -
Using the recent spike in social media use, focusing on how the event could reach a wider audience on platforms such as TIKTOK, Instagram & Snapchat is something that I am confident can bring opportunities.
Threats -
As a result of my weakness this leaves the opportunity for an overload causing a pause/break  in the process of organisation for the project.

To overcome the threat of this happening, ensuring I do each section of the planning process in depth and with plenty of time.

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Strengths -
Offering a unique topic, to a tailored audience.
Weaknesses -
Due to it being a tailored audience this can then hinder the maximum reach as people may consider it irrelevant to them.
Opportunities -
Encourage wellbeing and self care to tackle the toxic association with the dance industry.
Threats -
With the current restrictions of coronavirus, an over interest in the even may cause concern for safety.

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Waters S, (2021) Stuart Waters, [online] Available at: https://stuartwaters.info