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You have a child that has a really bad attitude but loves to play video games, so you take away those video games for a month in order to give them the chance and a reason to want to fix their attitude.

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Say you have a child who keeps neglecting to do his chores, as a punishment you keep adding more chores to the list, which in return allows him to not be able to do the things he wants to do such as going to see friends, playing video games, etc. This is a positive punishment because you keep ADDING to his chore list.

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Today my amazing but slightly irritating (lol) mother, kept texting me over and over for me to do the dishes when I got home. Now even though I hate doing the dishes, in order to get my mom to stop bugging me, I did the dishes when I got home so her nagging would stop. This is negative reinforcement because me doing the dishes took away my mom's nagging.

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Your training your puppy, to scratch on the door to let you know that means they have to go outside to use the bathroom, every time they follow through with this action, you reward them by giving them a doggie treat. This is a positive reinforcement because you are adding to the likeliness that your dog will continue to let you know when he/she has to use the bathroom.

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Imagine you are in a crowded room, and everyone is just doing their own thing. Suddenly you hear a phone ring, it is not your phone ringing but you still take your phone out and check. In this case the ringing of the phone is the neutral stimulus, and the reason we check our phone even though it is not ours ringing or vibrating is because of the positive reinforcement you get from talking on the phone or reading a message some has sent you.

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Telephone Ringing (Office Phone Ring) [Version 2]

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Telephone Ringing (Office Phone Ring) [Version 2]