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Mad man

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Remember Sunday by midnight.

Check out this video:

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Define the purpose, i.e. objectives of the focus group

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Select your group, choose a topic &
conduct a focus group.

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Focus group session concentrates on:

• Gathering opinions, beliefs, and attitudes about issues of interest to you • Testing your assumptions • Encouraging discussion about a particular topic • Building excitement from spontaneous combination of participants' comments • Providing an opportunity to learn more about a topic or issue.