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Key Suppliers- Partnering with reliable suppliers for ingredients such as farmers and organic producers to ensure high quality products

Equipment/Technology Providers- Having a strong relationship with suppliers for baking equipment leading to better support. A strong relationship with a technology company as well to ensure our online business/presence runs smoothly

Marketing Partners- Boosting sales through partnerships with local restaurants, influencers, and events

Logistics Partners- Having availability through delivery and shipping services. Optimizing efficiency and marketing through packaging and inventory suppliers

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Value Propositions- High quality goods leading to healthier and more unique products

Distribution Channels- Maintaining a physical and online presence while marketing through events, tourism, or partnerships

Customer Relationships- Engagement with customers through social media, customer servicing, and loyalty programs

Revenue Generation- Having various income sources through direct sales, seasonal promotions, and events

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Physical Resources:

- Prime storefront location, high quality equipment for optimal usage, high quality ingredients, aesthetically pleasing packaging

Intellectual Resources:

- Unique and specialized recipes, trademarks/personal branding, routine, creative and engaging content/marketing

Human Resources:

- Skilled and responsible bakers, strong back of house management, Supportive and forefront employees

Financial Resources:

- Funds for startup, Day-to-day expenses, income, loans/credit for expansion

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Fixed Cost- Rent, Salaries, Utilities, Insurance/Licenses

Variable Costs- Ingredients, Packaging, Delivery/Shipping

Key Cost Drivers- Marketing, Equipment maintenance, Sales

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Problem: Limited variety and poor-quality pastries

Needs: Customers looking for high quality, reasonably priced unique and traditional baked goods

Unique Value: Mine stands out compared to others because I would use higher quality sourced products with a more unique variety while maintaining tradition in other aspects with more reasonably priced products

Offer: Could offer a bundle of coffee and pastry

Benefit: The benefits to customers would be something for everyone/healthier products, new innovative/unique products

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Loyalty Programs

Customer Service

Community Engagement

Socializing

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Social Media/ Online Site

Physical Storefront

Community Events

Prominent Location or Signs for tourism

Partnering

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Demographic Segmentation: Age, Income, Marital Status, Gender

- Children: Small, fun, and colorful pastries

- Young Adults: Trending pastries

- Families: Pastries large enough to fulfill events/large amounts of people

- Seniors: Nostalgic classic pastries

- Budget Conscious: Every day affordable basic pastries

- High-End Customers: Artisanal unique pastries

Behavorial Segmentation:

- Regular Customers: Loyalty program or discounts

- Periodic Customers: Special holiday discounts, effort for decorations, seasonal products, customized pastries/cakes

- Conscious Customers: Selective/Health Conscious, offering dietary pastries, targeting towards health benefits

Geographic Segmentation:

- Rural: Offer more classic pastries, taking larger orders, engage with other companies in the area

- Urban: Quick bite pastries, offering delivery, engaging with social media for outlet

- Suburban: Classic pastries available in large quantity, special family offers, engaging with the community around

- Tourist: Unique trending pastries/specialties, trendy/aesthetic packaging, changing marketing with season

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Direct and Online Sales

Events/Catering

Seasonal Promotions

Partnerships

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Plumeria bakery is a boutique bakery specializing in both unique artisanal goods as well as classical goods. Our bakery has a focus on delivering high quality and health-conscious products with a welcoming and inviting community.