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Luiza R. Sevilla SOCI 1 Final Presentation — June 29, 2023

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Luiza R. Sevilla SOCI 1 Final Presentation — June 29, 2023

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* Depicts a woman using the object/product of domesticity (Spray cleaner)

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* Depicts a woman alongside the object/product of domesticity (laundry detergent)

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object of domesticity — cleaning product

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object of domesticity — cleaning product

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* Displays a domestic object with feminine colors (purple)

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object of domesticity — cleaning product

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object of domesticity — cleaning product

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* Depicts a woman alongside the object/product of domesticity (Spray cleaner)

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object of domesticity — cleaning product

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object of domesticity — cleaning product

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* Includes text highlighting family, further playing into the “caregiver” role that comes with domestic jobs

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object of domesticity — cleaning product

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object of domesticity — cleaning product

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object of domesticity — children & food/kitchen

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object of domesticity — children & food/kitchen

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object of domesticity — children & food/kitchen 

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object of domesticity — children & food/kitchen 

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object of domesticity — children  & home

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object of domesticity — children  & home

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association with beauty and appearance — beauty product

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association with beauty and appearance — beauty product

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* This is a beauty product in how it plays into the idea that aging makes a woman unattractive— thus they have to maintain their beauty by preventing signs of aging such as wrinkles

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association with beauty and appearance — beauty product

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association with beauty and appearance — beauty product

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association with beauty and appearance — beauty product

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association with beauty and appearance — beauty product

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* Maintaining hygiene is important to remain attractive as a woman— suggested especially through the text “When your underarms are cared for, it shows”

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association with beauty and appearance — hygienic product

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association with beauty and appearance — hygienic product

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association with beauty & appearance — hygienic product

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association with beauty & appearance — hygienic product

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association with beauty and appearance — hygienic product

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association with beauty and appearance — hygienic product

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association with beauty and appearance — hygienic product

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association with beauty and appearance — hygienic product

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association with beauty and appearance — hygienic product 

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association with beauty and appearance — hygienic product 

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association with beauty and appearance — hygienic product 

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association with beauty and appearance — hygienic product 

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association with beauty and appearance — hygienic product

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association with beauty and appearance — hygienic product

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* Text “Are You Tough Enough?” placed alongside the pictured body types makes the audience (men) question theirselves and if they fit the masculine standards set for them.

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showcase of muscular body type + bodybuilding product

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showcase of muscular body type + bodybuilding product

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showcase of muscular body type + bodybuilding product

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showcase of muscular body type + bodybuilding product

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showcase of muscular body type + bodybuilding product

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showcase of muscular body type + bodybuilding product

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showcase of muscular body type + bodybuilding product

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showcase of muscular body type + bodybuilding product

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showcase of muscular body type + greyscale color

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showcase of muscular body type + greyscale color

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showcase of muscular body type + greyscale color

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showcase of muscular body type + greyscale color

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wilderness/outdoors — association with masculinity 

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wilderness/outdoors — association with masculinity 

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wilderness/outdoors — association with masculinity 

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wilderness/outdoors — association with masculinity 

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wilderness/outdoors — association with masculinity 

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wilderness/outdoors — association with masculinity 

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wilderness/outdoors — association with masculinity 

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wilderness/outdoors — association with masculinity 