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Well, during the process of making the logo, trin saw and work and said " make bunny on the moon for the logo" (because the logo is bunny), because of this conversation. While making merchandises, I want to try out this idea. Le lush's archetype is creation and our brand aim's to make different packaging and cake design during each festival. So the idea of bunny on the moon is for moon festival.

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Charter - for formal writing ex. name card

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I don't think I will ever draw a beautiful strawberry in one go ....

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Marketing research

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Here is the version where I completely let go of my original idea of Baroque and vintage style. Instead, I decided to create a simpleeee, minimal, and cute logo. Since I really love bunnies, I enjoy looking at them and drawing them.

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The red star means that either I or my friends like that design.

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I try the background color as one color logo. It is too fade.

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1. Idea

2. Logo

3. Design element

4. Pattern

5. Stationery

6. Merchandise

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can't see the qr code and not enough space for the pink objects. Therefore, vice versa the colour

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Initially, I want Le Lush's logo to be in baroque or renaissance style with elements like crown, princess, cute girl, cake and bakery elements. Mood: Premium, luxury, elegant.

Tone: pink

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Le Lush got its inspiration from this particular image. I personally love eating desserts and fruits almost every day. However, I was recently diagnosed with a high blood sugar level—almost at the borderline of diabetes. Therefore, Le Lush is a brand that use premium quality ingredients. For instance, our brand would never use margarine and use real butter that we make from fresh from farm milk.

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I initially wanted to design the brand in a Baroque and vintage style. I wanted to try creating a design that is both highly detailed and cute at the same time. I find aristocratic emblems to be incredibly beautiful and elegant.

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Change BG color to white to read easier

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Not align enough -> delete

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The letter is do not separate the top section with the bottom section but I like this one the most

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Cake with many fruits's slice on top [orange, strawberries, blueberries, cherries]

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Design by Nannapat

(cake inside strawberry)

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Design by Trinsaya