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2.1 Each day of this diary task we’d love to get a glimpse into your everyday style and how you put together outfits for different occasions throughout your week. 

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2.1 Each day of this diary task we’d love to get a glimpse into your everyday style and how you put together outfits for different occasions throughout your week. 

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Every time you get dressed for a casual occasion (besides what you sleep or workout in) we’d love you to take a photo of your outfit.

This could be when you're:

At home

At work

A casual social event (e.g. dinner with friends)

Running errands

Going to or from the gym to a social activity (e.g. grabbing a coffee)

Any other casual occasions

Make sure to show us your outfits across multiple occasions. We want to see every outfit you wear this week! Don’t forget to show us your jackets/outerwear and accessories!

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1.1:  To start, please upload a selfie video to introduce yourself.  

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1.1:  To start, please upload a selfie video to introduce yourself.  

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Tell us:

Your name, age, where you live

Tell us what fashion means to you? If you like fashion, what makes you interested/excited about it?

How would you, or your friends, describe your personal style?

What types of style are you currently into? Any trends or specific items? Why?

Tell us about your biggest style icks? Are there any items or trends that are total turn-offs for you?

When and what makes you feel confident in your fashion/style choices? And when/what makes you not feel confident?

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5.3 In a video tell us... [casual option]

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5.3 In a video tell us... [casual option]

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In a video response tell us:

To clarify – by 'the brand', we mean the one shown in the links included in Tasks 5.1 and 5.2.

What did you know about the brand's casual apparel before today? What about their loungewear?

What did you learn about the brand in this process, if anything?

How did you feel about the assortment - was it easy to find something you’d pick for casual/ lounge?

How well do the brand's casual products fit with your personal style? Loungewear?

Before today, would you have considered the brand for casual/ loungewear?

Did this experience change your mind? How so?

What would the brand need to do to become more credible, trusted, and considered for lifestyle/ casual apparel? What about loungewear?

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Welcome to our style diary! Over the next few days, we’ll ask you to document your style choices and preferences. Please be as detailed and honest as possible.  

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Welcome to our style diary! Over the next few days, we’ll ask you to document your style choices and preferences. Please be as detailed and honest as possible.  

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For this project, we will ask you to complete an online diary task. This should take no longer than 2 hours of your time across four days and will include 5 sections. The diary is to be completed by 23rd June.

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3.1: Over the next 5 days, we’d love to see what’s catching your eye when it comes to style and fashion – whether it’s online or out in the world. 

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3.1: Over the next 5 days, we’d love to see what’s catching your eye when it comes to style and fashion – whether it’s online or out in the world. 

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What to do:

Upload a photo or link to anything that inspires you – this could include:

An outfit or styling combo you see online or in real life

A store or display that caught your eye

Content you’ve saved, liked, or screenshot recently

A new apparel item or brand you’ve just noticed

What to share:

With each upload, jot down a few notes:

Where did you see it? (e.g. what platform (e.g., Instagram, TikTok, Pinterest), what channel (what influencer, brand, account), what store, where you were in real life)

Did you seek it out or did it find you? (e.g. something the algorithm served you vs something you spotted IRL)

Why is it interesting or inspiring to you?

Why would or wouldn’t you consider purchasing what you saw?

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4.1: We want to understand how you shop – what catches your eye, and how you make decisions. 

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4.1: We want to understand how you shop – what catches your eye, and how you make decisions. 

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Take some time to go online and imagine you’re planning to one of the following

An everyday/lifestyle apparel item,

A lounge apparel item,

A (non-athletic) jacket/outerwear

Choose one item and let us into your process...

If you want to do this exercise at a store in-real-life, feel free to share photos of that experience instead!

Share some photos/links/visual references of what you find – particularly if there’s something you would love to purchase. In a few words tell us:

Where and how did you start your search? Was it pointed, or did you do some exploration?

If you did some research, where/what were you looking into, and what stood out?

What brands/items did you think about looking at? How did you shorten your list, if at all?

What would you typically spend or be open to spending?

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Imagine you’re getting dressed to meet up with some friends for a casual social event, like a midweek dinner.

Click on one of these links

Women's link

Men's link

What to do:

Pick a couple items (or more!) you’d consider wearing to a casual social event.

Upload a screenshot or image of the lululemon piece(s) you picked and then in a video or text response tell us:

What about these items caught your eye? What do you like about them?

If you love any of the pieces you picked – tell us why.

What attributes stand out to you? Why are these important to you?

How would you style this/ these item(s)?

Can you put together a whole outfit from the site?

If yes, show us what you chose and why.
If not, tell us what you’d style it with from your own wardrobe or from other brands.

If you feel like there’s something missing from what you picked, or what this brand offers generally, – tell us what.

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2.2 Alongside each set of photos, write a few words about your outfit and your mood: 

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2.2 Alongside each set of photos, write a few words about your outfit and your mood: 

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What’s your mood today?

Why did you choose this outfit for this occasion?

How do you feel in it?

How much effort did you put in?

Does your outfit, or parts of your outfit, feel basic, elevated/stylish, or both?

Was this your first outfit choice, or did you change your mind before arriving at this outfit? If you changed your mind, why?

Is there anything you would change about your outfit?

When you are getting dressed to leave your home/go to another location - take a second photo when you arrive at your destination – we want to see how your outfit works in context.

If your feelings towards your outfit changed since you left home – write a few words to describe what changed and why.

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5.3 In a video tell us... [outerwear option]

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5.3 In a video tell us... [outerwear option]

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In a video response tell us:

To clarify – by 'the brand', we mean the one shown in the links included in Tasks 5.1 and 5.2.

What did you know about the brand’s outerwear?

What did you learn about the brand in this process, if anything?

How did you feel about the assortment - was it easy to find something you’d pick for outerwear?

How well does the brands’s outerwear fit with your personal style?

Before today, would you have considered the brand for outerwear?

Did this experience change your mind? How so?

What would the brand need to do to become more credible, trusted, and considered for outerwear?

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What peeked your interest in your search, if anything?

What was frustrating in your search, if anything?

What decision making factors go through your head to figure out if you want to buy it?

What would make you finally pull the trigger and buy it? (e.g. a great review, seeing someone wear it, a limited drop)

What’s currently stopping you from buying it?

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Click on this link

Men's link

Women's link

Imagine it is Fall/ Winter/ Spring or Summer, and you’re in the market for a jacket or coat (e.g. Raincoat, Parka/ Winter Coat, or Trench/ Thin Jackets - depending on your preferences and needs). Please only consider the jackets/ outerwear you would wear in non-athletic settings (i.e. everyday, commute to and from work, going for dinner etc.)

What to do:

Pick out the jacket(s)/ coat(s) that you would consider wearing.

Upload a screenshot or image of the jacket(s)/ coat(s) you picked and then in a video or text response tell us:

What about these items caught your eye? What do you like about them?

If you love any of the pieces you picked – tell us why.

What attributes stand out to you? Why are these important to you?

How would you style it?

If you feel like there’s something missing from what you picked, or what the brand offers in terms of jacket(s)/ coat(s) generally, – tell us what.

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Welcome to who I am and the style I have.

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Barney Cools is one of my favourite brands. I already own a heap of their outfits but I really liked the look of this one. The instagram served me adverts for their sale and now I am heavily considering it

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View this post on Instagram

A post shared by Barney Cools (B.Cools) (@barneycools)

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This is a friend of mine whose style I absolutely love. He has some amazing polo shirts but very different budgets, he has $500 shirt which just isn't something on my radar that I could afford

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View this post on Instagram

A post shared by Adam (@amfoskey)

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This is my former roommate who has a very "cool" style. I like the outfits on him but I don't think they would work for me and my stypical smart casual style. Also very different body shapes which is something I consider whenever I am tossing up styles to emulate.

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221 likes, 4 comments - bayle_s on March 27, 2025: "Tokyo treats". 

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View this post on Instagram

A post shared by Bayle (@bayle_s)

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I bought this a few days before starting this diary and I love it. I went in store as it's just around the corner from where I live. I chose it as outwear because it is very cute but so warm, it's the perfect jumper style for a chilled outdoor vibe or at home during winter. They had a sale on which made it very attractive to purchase. I am very much an impulse buyer, if I like something I grab it

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Oversized French Terry top crafted from heavy 402gsm unbrushed Japanese cotton. Designed with a relaxed drop-shoulder fit and finished with ribbed cuffs and hem. Fisherman and fish embroidery. 100% 402GSM Japanese unbrushed Japanese French Terry.Designed and made in Australia.

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I love all things blue so this caught my eye. It's a good brand but also not too expensive or obnoxious. I hate designer labels typically that splash who they are all over the shirt, but Polo do it subtly. When it comes to lounge wear I do most of it on The Iconic, i usually try for sale items or those under $100. I know all the brands on Iconic and they are all ones that work for me.

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Good shorts are an everyday item for me and these are perfect. Roll them up a couple and you're good to go. I recently re-purchased them having lost them on a recent trip to the U.S. They are a good brand of Tommy and were on sale so it seemed a no brainer to buy them again. I had seen them in store originally and tried them on. So this time it was an easy purchase online.

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Blue Brooklyn Essential Shorts Available At Tommy Hilfiger Online. Shop Tommy Hilfiger Mens Shorts For The American Look With A Preppy Twist. Free Shipping On All Orders Of $100 Or More. Cut From A Pure Cotton, These Shorts Are Ideal For Off Duty Days. De

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These shorts are constantly advertised to me and they’re something I’d consider. My issue is if they’re too tailored it will look very tight. I’m always skeptical of new brands on social media because they may not be very good quality and I don’t know what return process is like

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This was out fit I liked recently with chinos and a white jumper. It was to go out for a nice meal with my parents and it just looked smart but also casual. White I usually steer clear of due to difficulties washing it but this was too nice not to use

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This is the outfit in public and it works perfectly and complimented my mother as well

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Swimwear is a big part of my summer style. This was an advert but it’s something I’d consider. The cuts on both products are nice and it’s clean crisp lines

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This one works perfectly because I chose to wear this while in my room before a house warming I was hosting. My roommate independently chose his outfit but as you can see we both chose very similar colours. Greens and chinos just work so very well, they are nice and neutral and it does just work.

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This is a very casual relaxed look for a walk along the coast. The jumper was a rugby one but I quite like it as can be seen by the breaks in it. It’s a nice slimming blue and just works well

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This was my walk to work choice. It’s cold so need a light jumper but it’s also too warm to just wear the suit casual work gear. I actually don’t rate this Nike shorts at all. They have no pockets to put anything like keys or a phone. I wouldn’t wear them for a walk except this jacket has zipped pockets so I can put my phone there