# data[].attributes.headline
Increased Number of Applications to Partners

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Increased Number of Applications to Partners

# data[].attributes.headline
Increased student interest - not just referrals

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Increased student interest - not just referrals

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Increased experience/knowledge from onsite staff supporting DT app exploration, submission, and vetting

# data[].attributes.subject
Increased experience/knowledge from onsite staff supporting DT app exploration, submission, and vetting

# data[].attributes.headline
Improvements across partner assets (website placements, referral campaign content, etc.)

# data[].attributes.subject
Improvements across partner assets (website placements, referral campaign content, etc.)

# data[].attributes.headline
More personalized datashare comms to referrals

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More personalized datashare comms to referrals

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Public DT Partner Filters on the website!

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Public DT Partner Filters on the website!

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Thorough partner pages on Verto's Website

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Thorough partner pages on Verto's Website

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Our SACs use this resource every day, especially in FACs, to be able to quickly look up requirements for different DT pathways.

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Increased partner data share participation

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Increased partner data share participation

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Via Slack channel, extremely helpful to know what movement was happening, what SF uploads were happening, etc.

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General partnership engagement (i.e. Partner Summit, collaboration on conference sessions, live events, ad-hoc recognition throughout cycle)

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General partnership engagement (i.e. Partner Summit, collaboration on conference sessions, live events, ad-hoc recognition throughout cycle)

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Acquisition-specific -- favorable updates to DT contract

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Acquisition-specific -- favorable updates to DT contract

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Proof of concept from previous cycle has played out to be a "real" product with a strong value proposition; desirable by a number of Channel partners, and a clear ability to scale to more mid-tier places

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Visibility on DT enrollment data via SF dashboards from Rev Ops

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Visibility on DT enrollment data via SF dashboards from Rev Ops

# data[].attributes.headline
Partner Leads - more intuitive way to identify referrals & partner interest

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Partner Leads - more intuitive way to identify referrals & partner interest

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Most partners are now meeting the required items (referral audiences, etc), which is great.

# data[].attributes.headline
Marketing ramp up was less than expected with the conversion to SFMC

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Marketing ramp up was less than expected with the conversion to SFMC

# data[].attributes.headline
Tech bugs associated with Verto Partner Application & Partner Leads (Partner Portal/Salesforce)

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Tech bugs associated with Verto Partner Application & Partner Leads (Partner Portal/Salesforce)

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Tech bugs: application delivery, partner leads, etc.

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Tech bugs: application delivery, partner leads, etc.

# data[].attributes.headline
Lead attribution reporting in Salesforce

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Lead attribution reporting in Salesforce

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SF reporting & lack of sophisticated attribution capabilities (resources?) continues to understate DTs broader value

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SF reporting & lack of sophisticated attribution capabilities (resources?) continues to understate DTs broader value

# data[].attributes.headline
The value prop of what Direct Transfer is as an opportunity for (generally traditional) students is so hugely valuable to enrollment/our counselors as we speak to students and families. Even if they know where they are going and it’s not DT, just hearing about that is so valuable to build credibility for Verto and elevate us as a pathway for the student.

# data[].attributes.subject
The value prop of what Direct Transfer is as an opportunity for (generally traditional) students is so hugely valuable to enrollment/our counselors as we speak to students and families. Even if they know where they are going and it’s not DT, just hearing about that is so valuable to build credibility for Verto and elevate us as a pathway for the student.

# data[].attributes.headline
Continued partner nuances w/ student-specific scenarios

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Continued partner nuances w/ student-specific scenarios

# data[].attributes.headline
New Channel Partner confusion when adding DT

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New Channel Partner confusion when adding DT

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DT Team bandwidth, at times, during mat leave (Steph's fault ;) ) 

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DT Team bandwidth, at times, during mat leave (Steph's fault ;) ) 

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Limited bandwidth for SACs during channel season to provide active outreach (of almost any capacity) to DT datashare lists. 

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Limited bandwidth for SACs during channel season to provide active outreach (of almost any capacity) to DT datashare lists. 

# data[].attributes.body
While to be expected from the UP side, this continues to be an area the broader org is only starting to understand (i.e., more financially needy, lower academic ability).

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COA for Verto is prohibitive to DT student enrollment (SAC feedback + loss reasons)

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COA for Verto is prohibitive to DT student enrollment (SAC feedback + loss reasons)

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(Minor) Confusion that can arise in explaining the difference between channel and DT to different student/family (or even new staff) audiences! 

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(Minor) Confusion that can arise in explaining the difference between channel and DT to different student/family (or even new staff) audiences! 

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Larger number of submitted applications leading to unanticipated/higher vetting needs

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Larger number of submitted applications leading to unanticipated/higher vetting needs

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Increase in applications submitted is a GREAT problem to have! Just being mindful of lift, staffing, timing, experience, etc. (both onsite and HQ)

# data[].attributes.headline
Manual processes/SF challenges continues to create a ton of reporting issues - hard to track w/o a bunch of manual intervention 

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Manual processes/SF challenges continues to create a ton of reporting issues - hard to track w/o a bunch of manual intervention 

# data[].attributes.headline
More channel students leaving pathway for DT

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More channel students leaving pathway for DT

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Reinforce DT’s value proposition and narrative, both internally and externally

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Reinforce DT’s value proposition and narrative, both internally and externally

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How do we want to define ROI for DT? (top of funnel, post-Verto)

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Sophistication of student interest in partners (evolving) and our ability to create custom marketing journeys that are relevant 

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Sophistication of student interest in partners (evolving) and our ability to create custom marketing journeys that are relevant 

# data[].attributes.headline
Modernizing Verto Partner App, continuing to enhance app features and UX

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Modernizing Verto Partner App, continuing to enhance app features and UX

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How do we weave DT more clearly throughout the traditional student journey?

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More student stories and alumni spotlights of Direct Transfer students

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More student stories and alumni spotlights of Direct Transfer students

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Increase partner exposure to students and staff

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Increase partner exposure to students and staff

# data[].attributes.headline
Collab with Marketing on Reimagined marketing roadmap

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Collab with Marketing on Reimagined marketing roadmap

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Social media plan developed and executed-- both partner/prospective partner facing and student facing -- not leveraging the DT Value Prop

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Social media plan developed and executed-- both partner/prospective partner facing and student facing -- not leveraging the DT Value Prop

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Website needs to continue to build out enhancements to better integrate DT into our core value prop

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Website needs to continue to build out enhancements to better integrate DT into our core value prop

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More public information for students and families (and staff) on what factors students use to decide what Direct Transfer schools they apply to and ultimately enroll in

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More public information for students and families (and staff) on what factors students use to decide what Direct Transfer schools they apply to and ultimately enroll in

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Creation of graphic/asset for internal training that highlights all differences between DT/channel 

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Creation of graphic/asset for internal training that highlights all differences between DT/channel 

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Especially in relation to channel-adds

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Remaining a step ahead of other orgs who have interest in direct transfer space

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Remaining a step ahead of other orgs who have interest in direct transfer space

# data[].attributes.headline
Continuing to streamline partner collaboration experience (Verto comms, AM asks, updates, day-to-day operations etc.)

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Continuing to streamline partner collaboration experience (Verto comms, AM asks, updates, day-to-day operations etc.)

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Lack of financial aid/scholarship training for on-site teams working with students -- often, #1 reason students pick a specific college is due to cost/scholarships

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Lack of financial aid/scholarship training for on-site teams working with students -- often, #1 reason students pick a specific college is due to cost/scholarships

# data[].attributes.headline
More celebration of students that go with Direct Transfer partners? Like how high schools do graduation ceremonies + students are encouraged to share where they're going

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More celebration of students that go with Direct Transfer partners? Like how high schools do graduation ceremonies + students are encouraged to share where they're going

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For both enrolled and prospective students throughout the year, not just in the summer and on-site

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Need broader national representation of new DT schools in states with the highest number of HS graduates (TX, NY, CA, etc)

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Need broader national representation of new DT schools in states with the highest number of HS graduates (TX, NY, CA, etc)

# data[].attributes.headline
Financial incentive (while balancing NTR)? 

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Financial incentive (while balancing NTR)? 

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How do we balance low GPA students (therefore often not qualifying for Opp Grants or only low levels of the VSA) with the necessity for some financial support?

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Invest in non-referral traditional student enrollment

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Invest in non-referral traditional student enrollment

# data[].attributes.headline
International Strategy (both institutions and student recruitment) needs to be developed and agreed upon (and appropriately resourced)

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International Strategy (both institutions and student recruitment) needs to be developed and agreed upon (and appropriately resourced)

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Ongoing staff trainings (whole and by team)

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Ongoing staff trainings (whole and by team)

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Outcomes data -- DT stats vs national transfer benchmarks

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Outcomes data -- DT stats vs national transfer benchmarks

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More efficient ways for students to explore DT partner fit vs static resources 

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More efficient ways for students to explore DT partner fit vs static resources 

# data[].attributes.headline
More opportunities for students to get a head start on DT application in pre-departure

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More opportunities for students to get a head start on DT application in pre-departure