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The moment a potential reader becomes aware of the Miracle Morning book.

Examples of Triggers:

Seeing Hal Elrod on a podcast, YouTube interview, or social media post.

A recommendation from a friend or colleague.

Discovery through influencers, bloggers, or community leaders sharing their own Miracle Morning stories.

Searching for personal development or productivity books online (SEO-targeted content).

Ads or promotions targeting keywords like "morning routine" or "personal growth."

Book Store or Airport Store

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Direct purchase via Amazon, bookstore, or the Miracle Morning website.

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They explore testimonials, excerpts, or related content that aligns with their current needs or struggles.

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They explore testimonials, excerpts, or related content that aligns with their current needs or struggles.

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They post something in FB or reply to an email

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They post something in FB or reply to an email

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7 Day Fast Start with Videos for $7

30 Day Transformational Bonus - Redo and make it an awesome landing page to capture and convert into the course and the app.

Better Bonus Page for them to visit that makes them want to come back.

Model what Scalable is doing

Monthly FB lives welcoming new people to community, saying hello to all the members and then delivering best practices for the SAVERS.