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Start by watching Levi Roots present his Reggae Reggae Sauce on Dragons' Den. Take notes to support your analysis in the following activities.

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The Most Successful Pitch In Dragons’ Den History | Dragons’ Den

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After watching the video, share your first thoughts about Levi Roots' pitch. Did anything surprise you? What made his pitch memorable? Consider analyzing key aspects such as his communication style, sales strategy, and how persuasive his arguments were.

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Identify and discuss three strengths that made this pitch stand out on Dragons’ Den. Consider factors such as Levi's personality, product uniqueness, and his use of music.

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What were the main challenges or weaknesses in the pitch? How do you think Levi Roots overcame these during the presentation?

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The main challenges he faced is that he didn't managed to understand the offer made to him from the meat company in Yorkshire, he mistaken it for 2.5 million liter of sauce but it was only 2500 liter and instead of £16 million per year he only gets £130,000. Levi initial reaction shows that he isn't the most adaptable and versatile , which is an important skill as an entrepreneur because the market never stays the same, he didn't immediately adjust essential factors to his business such as changing to a smaller warehouse or smaller quantities. Additionally, he didn't have a business plan and while that might shows authenticity, it might comes off as incompetent.

Levi overcome this by showing admitting his problems with his entrepreneur skills and are capable of learning and change, this is a good signal to the dragons that he is a good partner to work with going forward. Furthermore because he have shown that he is very charismatic and charming, which have increase his likableness and it acts as a unique selling point towards the dragons, leading to Levi having a chance to secure the offer.

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Based on the information from the pitch, would you invest in Reggae Reggae Sauce? Why or why not? Support your answer using business concepts such as market research, pricing, and potential growth.

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In groups, Go on to Youtube and find one example of a business pitch that you definately would invest in and one example of a business that you definately would refuse. Create a list of questions that you would ask the business owners about the business financials, marketing strategy, and production capacity. Then, as a group, explain why you would make an offer or refuse them and explain your reasoning.

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Strengths:

Upon receiving corrections from the Dragons on his calculation, he did not go against their words and admitted his mistake which is admirable in an entrepreneur, to learn and to take in advice

When first entering, it was noticed that he was the only one who constructed his pitch around music which made Levi seems charming and likable. He instantly draws the Dragons' attention. This proves that he have the characteristics of creativity and originality which is always an advantage when being an entrepreneur. Instead of being bored with his pitch, he now gave the Dragons a reason to listen to the whole song.

After recognizing his mistake in numbers and the profit after a year of production, Levi still stick to his plan. Even though the mistake he made is a thousand time bigger than the actual number of sales, he still wanted a big warehouse, enough equipment to expand his business. Because of his resilience, he left a good impression and end up persuading the Dragons and closing the deal with 2 of them.

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Challenges Faced:

The main challenges faced in this pitch were communication. Levi was not clear on what the letter offers when he gave it as proof to the Dragons. As well as his calculation, going from 16 million dollars when in fact it was just a few hundred thousand is a big jump. This had make the Dragons think that he is more of a musician than he is an entrepreneur. Not only does this causes a confusion for himself and the Dragons but this also shows that he is inexperience in business pitching.

However, as a humble and down-to-earth man himself, he does not back down or turn away. He acknowledges his mistake and immediately act upon them. He did not change his business plans despite knowing that he will not make as much profit as he thought that he would. He stays ambitious, goal-driven and curious. He know what he wants and that proves that Levi will be working hard on his goal. This leads to deals being made with the Dragons, proving that although mistakes were made, it is never impossible to succeed.

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Strengths: used personal elements (connection, emotions, anecdotes, music,...) to persuade and engage; created USP (secret family recipe with distinct Caribbean flavor)

Challenges: miscalculations and lack of business skills --> overcame through compelling storytelling and strategies

Yes, because it leveraged market research through a strong personal brand and authentic story, established suitable strategies for its target niche, and showed significant growth potential from a homemade sauce to a £30 million brand --> worth investing

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Initially, Levi’s pitch’s song really surprised and left an impression on me about him as a person and also his product. This song helped his pitch be more memorable, paired with his charming personality, determination, and Levi’s ability to make connections with the investors about his hot sauce with his culture backgrounds. Him being humbled and cracking jokes at certain point of the video let Levi be perceived as someone who is easy to work with.

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the things that surprise me the most was actually how Levi Roots show up, he's not make up anything and just come to the stage with a guitar and a little table of products that he brings, this make me, as a consumer, feel very close to his product line and it is the good sign since sauces are also very close to our daily life. I think the things that make his pitch memorable was the fact that he miscounting his sales and this is a fatal downside of his presentation and his strategy.

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What really stood out to me was how he present his pitch. Instead of a normal business presentation, he sang a song about his product. This not only help to captures the judges attention but also made the pitch memorable. In terms of communication style, Levi is warm, enthusiastic, and authentic. He spoke with passion and a personal connection to his “Reggae Reggae Sauce,” linking it to his Jamaican heritage and family recipe. For his sales strategy, he focused less on numbers and more on building a connection and creating a strong brand identity. Although this led to mistakes in his calculations, the Dragons were still drawn to his personality and the story behind the product.

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The thing that surprised me the most is his originality and authenticity. This is because unlike other entrepreneurs who heavily relied on numbers to showcase how successful the business is, Levi just genuine belief that the product will success and he will be the one who make it to become successful. I can see it through his confidence when speaking as well as when he sang the song that he wrote about his sauce. I believe that he must've been putting a lot of effort into the product that he can deliver the message in such a unique way. Levi's sauce also speak his personality a lot. The cultural factor that I can see in the product combined with the story he tells is the evident of the strong connection between him and the business. So by telling his story in a very unique and authenticity way makes his pitch really interesting and memorable.

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My first impression of watching Levi Root's pitch for 50,000 pounds for 20% of his Reggae Reggae Sauce business was the way he started his pitch by singing a song that he wrote to introduce his sauce, the way he uses the language, songwriting, and his energy. He enters the room, singing a song and strumming a guitar - this is a smart way to start the pitch with a catchy song that instantly grabs attention and makes him stand out. He comes across as passionate and full of personality, which makes the Dragons want to listen to him, and his pitch becomes more memorable. Slowly built a connection with the Dragons.

He's very confident and understands his products that he brought up, starting by telling the Dragons the statistics that he made, 15 years of selling the sauce, and the profit that he made last year, to impress the Dragons. In addition, he surprised the Dragons by telling them about the deal that he got from the customers for thousands of litres of sauces and thousands to millions of pounds. Even though he made some small mistakes with the numbers and the deal, he still kept his calm and corrected it with the Dragons, that's great because calling for investment is not easy, showing how passionate, how calm and how confident of the entreperneurs (the owner) can lead to the future and the potential of the business.

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When I heard Levi sing, I was instantly captured by his beautiful voice and thought this strategy (or hook) could either be a hit or miss. Yet after hearing lyrics about how delicious his Reggae Reggae sauce and seeing the Dragons as charmed by him as I am, I was sure his plan succeeded. The way he chose to leave an impression by presenting his product through Carribean melodies not only tells a story but also brings a cultural background and value to his product.

What made his pitch memorable to me was how authentic and confident he was. Aside from utilising his natural charisma, he was also willing to admit that his entrepreneur skills were lacking to the Dragons and his fault of overestimated the size of the order (2.5 million litres of sauce). Furthermore, he answered all the questions confidently and didn't fold against the pressure of the Dragons' questionings. He had faith and pride in his business and didn't change the offer even though his numbers proved to be wrong.

The biggest weakness of his pitch was his argument overall. His main argument and supporting evidence to show that his business is lucrative and has potential to grow big was the 2.5 million litres of sauce order wasn't persuading because the Dragons had pointed out that it was actually 2500kg of sauce instead, way lower than what he pitched. Furthermore, he didn't explain the food safety concern very well (he makes the sauce at home with his children) which can be a big dealbreaker and health concern to not only the Dragons but customers too.

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Levi’s genuine passion and charm helped him connect emotionally with the Dragons.

The sauce had a clear cultural story and unique flavor identity that set it apart from generic condiments.

Introducing the product with a song made the pitch entertaining, memorable, and different from the standard business presentations the Dragons usually see.

Yes, investing in Reggae Reggae Sauce would be a smart decision.

There was growing interest in multicultural food in the UK, giving the sauce strong market potential.

The product could be positioned as a premium yet accessible sauce, leveraging its unique branding.

With supermarket deals and strong branding, the sauce had the potential to expand nationwide and even internationally.

Challenge
Levi may lack business jargons and even made a major miscalculation

However, he overcame it by staying determined and sticking to his initial request, staying confident while humble

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Strengths

- He shows charm and charisma personality, which immediately impressed the dragon, with a fantastic hair and capture intention

- When first entering, he was the  only one who get the Dragon’s attention by using music to introduce his product. This shows his creativity, which is an advantage for an entrepreneurs

- Sauce that incorporates Jamaican jerk spice

Invesment decision

I would choose to invest in Reggae Reggae sauce because of the following reasons:

In last year:

Cost: 0.32 x 2500 = 800

Turnover: 1.49 x 2500 = 3725

Profit: 3725 - 800 = 2925

GPM: 78.5% => Great compared to industry's average (21.9%) => Business is profitable => Good potential growth

=> Good pricing strategy (penetration) ensuring increased sales and profits.

Furthermore, though Roots overestimated the order size of his deal, he has already managed to strike up a deal beneficial enough for his business. Investors will be more trusting with people who are as down-to-earth and honest about their business too. With his confidence and passion for his product, he just need to garner more business experience, entrepreneur skills and do thorough research beforehand to deliver an accurate and persuasive pitch and secure a loan/investment/offer.

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Challenges Faced

One of the challenges that levi faced during his pitch is that he made some miscalculation where his intended profit for a year is around 1000 times larger than the actual one. This has lead to a few troubles since this would be a very high risk for the dragons to invested into his business. However, he was able to get proposed an offer from 2 dragons through his personality and charm. With these 2 factors, Levi was able to make them interested in working with him. Hence, another challenge arise was that the deal he was proposed demand 2 times the equity but also provide him the money he needed for the expansion. However, Levi quickly accepted the offer because he knows that there are no better option than this and he doesn't even try to argue since he knows that it is a high risk for any investor to invest in his business.

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Strengths:

He present his pitch through music instead of the usual presentations, introducing his product through a catchy song and immediate captures the Dragons attention, the song could be used for a unique promotion and advertisement later on

He has a charismatic look, charming personality and his creativeness leaves a lasting impression on the Dragons. His friendly communication style also made he seems down to earth and helps build further connections with the Dragons, influencing them to take a liking to him and his product

His business has potential for growth as he mentioned he’s been marketing his product for 15 years at a national carnival, and had a letter with a Meat company ordering 2.5 million liters of his sauce

He mentioned that he made the sauce in his kitchen with his family, alongside addition of spices from his culture, which further enhance the integration of culture and tradition into his sauce, making his product stand out and has a unique selling point in flavor and background

Despite the weaknesses in his business plan, he stood firm in his product

This shows that Levi has qualities such as creativity, uniqueness and self-determination and self-belief, which are crucial for a successful entrepreneur

Challenges:

He doesn’t have a clear business plan and factual statistics, often making errors when answering questions about numbers.

This made Levi seemed unprepared and unsure about his product, which are big drawbacks to his presentation about his product

Investment decisions:

Yes, I would invest in his product. Despite his errors in statistics, he still believe in his product, his performance and first impression leaves a lasting impression on both the Dragons and the viewers, and ending up agreeing on deals with 2 Dragons. I see the potential in his product and him as an entrepreneur

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Strengths:

The use of music: Him bringing music into his pitch instead of doing a business presentation is very unique and memorable. It allows him to be different from other entreprenuers and highlighting his confidence

Product uniqueness: His product isn’t just a food, but it also closely related to his cultural identity and family tradition.

Personality: He presented himself as a warm, enthusiastic and authentic person, which helps to build trust and allows the judges to engage in his presentation.

Challenges faced:

Lack of financial details: Because Levi focused on building connection, he lack financial details of his business and made mistakes in his calculations. This has raised concerns about his business knowledge

Lack of business knowledge: He didn’t fully prepared about his sales figures or the product’s growth potential

How he overcame: His charm, warmth, enthusiasm charms has attracted the judges. It shows that he can adapt and learn and also shows that his product has potential.

Investment decisions: Yes, I would invest in his business. Although he lacks business knowledge, the product has a great market potential as there is a growing demand for food products in the UK. Given that the price is $1.49/bottle, it is highly affordable and flexible for pricing strategies.

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I wasn't impressed with his entrance, which featured a guitar. Although the Dragons seemed swayed, I'm guessing it's the generational difference that sets us apart. What impressed me was the way he carried himself along with his presentation. It wasn't robotic, but rather down-to-earth and authentic. Being made right at home would, for me, make the sauce feel more premium as opposed to one manufactured in bulk. With his charisma and charm, he is not only selling the sauce but also the experience itself. All in all, although his business skills could be improved, I do believe the Dragons had their valid reasons, and his company deserved their investment.

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1. Strengths:

The music and the performance: The Reggae song created a big impression for the product with the Dragons. By serenading the Dragons with a catchy reggae tune, Levi created an emotionally engaging moment. It wasn't just unusual - it made both audience and investors lean in.

His personality and his passion:

His friendly and trustworthy attitude, which is rooted in his identity and heritage, built instant rapport. It's marketing through authenticity: people buy because people. He showed his confidence and understanding of his product

Unique product with strong narrative appeal: Reggae Reggae Sauce wasn’t a typical condiment; it brought Caribbean jerk flavour to mainstream shelves and carried with it a personal backstory. It's special enough to pique the curiosity of people about how it tastes. Combined, product uniqueness and storytelling made it stand out

2. Challenges:

The biggest issue was when Levi messed up the numbers. He claimed he had a huge order that wasn’t actually true. That may have destroyed his credibility.

But he managed to bounce back by leaning on his charm and the fact that the product really was good. His passion kind of made the Dragons overlook the slip-up.

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Strength:

Use of music: making it more memorable for Dragons’ Den

Personality: humorous, charming, as well as passionate about his product

Knows about what make his product stands out from competitors (USP)

Challenges:

Got his numbers wrong, where he almost made an order 1000 times less than he thought

Instead of panicking or trying to fix his mistake by suggesting smaller warehouse or smaller investment, he stood firm on his decisions and the amount of finance needed for his order. This resilience had helped him secure the investment he came for.

Investment:

I would invest in Raggae Reggae Sause. Levi’s introduction and presentation is very unique considering no other contestant started off by singing, and how much trust he has on his business idea really left an impression on me. Despite still being inexperienced and lacking some business skills, he was able to convince me on why his sauce can compete and sell against other major product in the same industry, proving Levi’s products potential.

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What I noticed:

Levi Roots surprised everyone by singing his pitch, showing that personality and passion can outweigh polished business plans. Despite lacking detailed financials, his authenticity and emotional storytelling won over the investors and made his brand unforgettable.

what was memorable:

What made Levi Roots truly memorable He didn’t just pitch a product, he brought his whole identity into the room, blending music, culture, and storytelling into a single moment. His reggae song turned a simple sauce into a symbol of passion and perseverance. He showed that being yourself, even in a high-pressure business setting, can be your greatest benefit.

overall:

He communicated with confidence and honesty, using music and storytelling to connect. His sales strategy seemed to be focused on emotional branding, and he was persuasive through his authenticity and belief in his product.

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Levi Roots’ pitch stood out because of his charisma, authenticity, and creative approach. His warm personality and passion made the Dragons believe in him as much as the sauce itself.

However, Levi struggled with the financial details of his business, even overstating some sales figures, and his operation was still very small-scale compared to established competitors. Despite this, he overcame these weaknesses by showing genuine confidence, strong storytelling, and an ability to market the product in ways numbers alone could not demonstrate.

From an investment perspective, the sauce was a high-risk but high-reward opportunity. Market research showed growing demand for ethnic foods, the product was clearly differentiated, and there was significant potential for supermarket distribution and product line expansion. Although the financials were weak, the brand strength and Levi’s promotional talent suggested strong growth potential, making it a worthwhile investment.

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The product presented itself in a song, which makes it memorable compared to the other business owners and entrepreneurs who bring spreadsheets into the den. The song, other than providing information about the sauce, also shows his personality and charisma. Levi presented the pitch straightforwardly and in a confident voice. His communication style is friendly, humble, confident, and charismatic. However, his argument can be dissuaded by the dragon because the data he presented were wrong. Although he got the numbers wrong, his determination to expand his business didn't change, giving him a chance to secure the amount of money to expand his business.

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Strengths:

The strenghts of Levi Root's Pitch

I believe that the main strength of this presentation is his unique and creative way of introducing the product. By telling the story through a song, it engages all the Dragons as well as the audience a lot, especially when numbers and the estimated revenue cannot truly convey the message in such meaningful and emotional way. The confidence in Levi's presentation also shows his strong belief that this product will success, which is a very important characteristic of an entrepreneur - self-confidence, determination and great communication skill. The product itself is also really unique as it successfully transfer the cultural message in which it target the Caribbean region. So by showing the confidence, strong beliefs, great communication skill and his authenticity, Levi made the presentation to be wonderful.

Challenges Faced:

The main weakness in his pitch is that he did not managed to get most of his calculations right. This means that his financial skills and knowledge can be very limited. This can be a big problem because entrepreneurs need to understand a lot of financial reports otherwise they will not make correct decision. Just by being determined and unique will not make the business become successful, his intuitively decide without considering logical factor can easily leads to business failure, especially when his target market is extremely competitive.

Investment Decisions:

Although he shows a lot of confidence and determination through is pitching, I believe that the presentation skill lack a lot of persuasive evidence to convince me to invest. His numbers in sales were all incorrect also show me that he will do the financial work poor, which easily leads to business failure. Furthermore, he haven't show any market research or investigate to show whether the consumers will like the product or not. This means that he may get into the market where the demand is low and he will barely make any sales. Moreover, as he is currently making the sauce by himself, it will cost a lot to expand as he haven't purchased any equipment or machinery. And this needs proper financial calculation otherwise the big investment but low sales will be a big trouble for the business. The niche market will also means that it will be harder to expand. He also have just one product only and it will be difficult to adapt when preferences in the market change, I think we still need to have a variety of flavour so that it satisfy more customers. However, as he relied on the cultural factor as well as personality to sell the product, adapting the sauce can completely destroy the brand image or reputation. So it is a denial for me.

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The pitch begins with Levi Roots singing as an introduction to his product, "Reggae Reggae Sauce". This unique approach from Levi, unlike any other presentation from other past pitches, helps the Dragons get influenced with charm and charisma, which helps the Dragons become interested in the product. The Dragons even said that this song easily captures everyone's attention, but his voice also stands out. Despite his slip-ups on numbers, his connection and enthusiasm with the Dragons helps him secure the 50,000 pounds investment, becoming the most successful pitch in the shows history, and has influenced many other businesses to have a similar approach like Levi on other business TV shows like Shark Tank.

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his strengths

one of his biggest strengths were his bright personality which was very noticeable form the start, with his loud personality, unique product, and different musical pitch. His Reggae Reggae Sauce wasn’t just a condiment it was a cultural statement, infused with Caribbean flavor and personal heritage. By singing his pitch and sharing his story with warmth and authenticity, he won over investors and viewers alike. That bold blend of creativity and confidence paid off. Levi turned his idea into a thriving business empire, and today his net worth is estimated at £30 million.

his challenges:

A more structured business plan could have strengthened his case and boosted investor confidence. He could have outlined clear financial projections, including production costs, profit margins, and expected revenue growth. A breakdown of his supply chain, distribution strategy, and target market would have shown he understood the operations side of scaling his Reggae Reggae Sauce. Including competitor analysis and marketing plans would have demonstrated how he planned to stand out in a crowded food industry. While his charisma won the day, a solid business plan would have made his pitch not just memorable but stand out.

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“How scalable is your production? Can you meet supermarket demand?”

“What are your current sales figures, and what margins are you making?”

“How will you protect your brand from competitors copying the idea?”

Invest in scrub daddy:

Clear sales and massive market

Unique and memorable

Solves a problem

Reject wake n bacon:

Novelty rather than sustainable

Unsafe

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When I first watch the video, I was interested in when Levi present his product. This is because unlike other pitches I've seen before, he sang a song to talk about the product that he is going to pitch that day and the reason why this make me feel interested because it's rather an unique way to approach the introduction part of the product. This will leave a mark for the dragons and catch their attention for the pitch. After talking about the product, Levi talked about his business and while he's pitching, he was his voice was calm and he acted confidence. There was a moment in the pitch where he was being asked questions and the way he answers them flawlessly shows the dragons that he knows what his goals is and he wants to achieve that.

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Strengths: The pitch by Levi Roots shows his charismatic personality immediately attracts the Dragons attention, and he seems confident and passionate about his invention. His unique, bold, and creative use of music made the pitch memorable, making the presentation of the Reggae Reggae Sauce have more emotion and enthusiasm, unlike any other pitches in Dragons' Den.

Challenges: During his pitch, he made multiple numerical errors about the size of the product order that might ruin his credibility and honesty with the Dragons. However, he remained calm and clarified his mistakes.

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1. What are your monthly revenue, gross margin (%) and net profit (or loss) for the last 12 months?

2. What is your unit cost and selling price per unit?

3. What are your current fixed costs (rent, salaries, overhead) and monthly burn rate?

4. What marketing strategies would you use to make a difference from other competitors in the market?

5. Do you have outstanding debts, loans, or unpaid invoices that could affect future financing?

6. Who exactly is your target customer (age, location, habits)?

7. Who are your main suppliers and what are the negotiated terms? Any long-term contracts?

8. If I give you X money, exactly how will you spend it, and what milestones will that hit?

9. What is your current manufacturing capacity (units/month) and current utilisation?

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strengths of Levi Roots pitch is that he bring a clear and catchy songs which include the whole information of the sauce, this interact the "Dragons" and also audiences that watching it. The products have a story behind and how Kieth and his family use to make the sauce at home, with certified of safety make the sauce has a very nice story behind it and it will be some of the highlight of his business. The weaknesses of his pitch is that he struggle with the statistic. He doesn't handle it but admit the shortage of effort on doing statistic of his own products.

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Task 4: Tuong Chi, Quynh Chi, Anh Duong, Ha Anh

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Task 4: Tuong Chi, Quynh Chi, Anh Duong, Ha Anh

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Invest in:

https://youtu.be/ae5MssJ8en4?si=i6yJi8I3RfWg_GPD

Scrub daddy

Questions:

What’s the marketing/promotion strategy for scrub daddy? Given that the price is $2 which could be deemed expensive by consumers for a sponge

Is there a way to further lower the cost? (Current cost: $1)

What was Scrub daddy’s profit last year? Profit margins?

How do you produce Scrub daddy? Through factory production? If so, how many factories have been set up? How many employees?

Do you plan to sell Scrub daddy in more locations? (Supermarkets, retail stores, convenience stores…)

Do you plan on changing the packaging in order to communication and promote it as  a higher quality sponge? If so, how? What’s the total cost of developing and changing the packaging? Would this affect profit?

What’s the target audience for Scrub Daddy? How do you plan on marketing it to them?

What type of production do you used for Scrub Daddy? Do you keep an inventory for its materials? If so, what inventory regulation and management are you implementing? Is it efficient?

What’s the current market share of Scrub Daddy? Any prediction or forecast on future increase of market share?

Do you have any financial forecast? If so, what are the future strengths and challenges you might face? What actions do you plan to take to counter future challenges?

Do you plan to open separate stores for only Scrubs products?

Do you have any deals with other brands or companies so far?

What future investments are you planning to make?

Why invest in?

We would invest in Scrub Daddy because:

Scrub Daddy directly addresses and solves an universal problem which is cleaning with an innovative and multi-functional product -> high demand for their products due to quality, usefulness, high needs

The product is cheap to manufacture but command premium pricing due to being a differentiated and innovative product in its market -> higher profit while maintaining low cost

Household cleaning products is a billion-dollar market that is rapidly expanding yet it is saturated and highly competitive. Scrub Daddy is a differentiated product in a saturated market, helping them stay competitive and stand out amongst vast competitors.

Wouldn’t invest in:

https://www.youtube.com/watch?v=et_zjQxl8Sk

Amber

Questions

How many sales/revenue have you made so far for Amber?

Why would people buy Amber considering that the other options are in a price range that makes it remarkably a better choice?

What is the total cost to make the prototype and how much does this product retail for?

What technology are you planning to use for the finger scanning feature?

Is all the functions promised from the prototype working as promised? Are there any technicalities that we or you need to be aware of moving forward?

Who is your targeted audience for this product?

Is this idea realistically and technically feasible? If so, why and do you have plans to make it happen?

How much did the prototype cost to make and how much did one unit cost to make?

How secure is the finger scanning feature?

Your competitors are offering the same product but for free, how do you plan to compete with that price point? Do you have any plans that will make your product stand out and desirable?

Why wouldn’t invest

The problem Amber sought to address was not particularly significant. Most individuals can charge their devices before leaving home, especially when aware of important destinations or appointments.

The market already offers effective alternatives, such as portable backup chargers. These products are lightweight, compact, and easily carried in a bag, eliminating concerns about losing a phone or other belongings in a public charging station.

The fingerprint security system also raised concerns. Biometric scanning technology in this context appeared poorly designed and susceptible to malfunction, particularly under wet or dirty conditions. This undermined confidence in the product’s reliability and safety.

Most critically, the high production cost significantly reduced the product’s viability. Elevated costs would limit scalability, diminish efficiency, and ultimately weaken the business model, making the pitch unappealing to investors.