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In 2020, Katie Sowers, an openly gay woman, was the first woman to ever coach in a Superbowl Game.

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In 2020, Katie Sowers, an openly gay woman, was the first woman to ever coach in a Superbowl Game.

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During that 2020 Superbowl, Microsoft released an ad for their Surface tablet/computers featuring Sowers telling the inspirational story of her rise to football fame as a female player and coach.

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During that 2020 Superbowl, Microsoft released an ad for their Surface tablet/computers featuring Sowers telling the inspirational story of her rise to football fame as a female player and coach.

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Katie Sowers' Superbowl commercial for Microsoft is a perfect example of a "Liberal Feminist Perspective"!

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Katie Sowers' Superbowl commercial for Microsoft is a perfect example of a "Liberal Feminist Perspective"!

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In "The Rhetorical Power of Popular Culture," Deanna Sellnow explains that under the umbrella of critical theories and specifically feminist theory, "A Liberal Feminist Perspective focuses primarily on providing opportunities for the inclusion of women in traditionally male-dominated areas."

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In her commercial, Sowers explains that while she always wanted to be a coach, she never thought she could be a football coach because she had never seen a female football coach before.

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In her commercial, Sowers explains that while she always wanted to be a coach, she never thought she could be a football coach because she had never seen a female football coach before.

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Through a Liberal Feminist Perspective, we can see that a lack of visibility of women in male-dominated industries can enforce the hegemony that prescribes men and women to different gender roles - and therefore different hobbies and careers.

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Through a Liberal Feminist Perspective, we can see that a lack of visibility of women in male-dominated industries can enforce the hegemony that prescribes men and women to different gender roles - and therefore different hobbies and careers.

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Seeing a successful woman in a male-dominated industry can help inspire other women and girls to enter traditionally male-dominated fields too.

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Seeing a successful woman in a male-dominated industry can help inspire other women and girls to enter traditionally male-dominated fields too.

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Sellnow explains that when we see "women in traditionally male-dominated fields as normal, successful, and happy, a liberal feminist perspective would suggest they are operating as a site of struggle by sending a message that is oppositional to or challenges the status quo."

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In "Beginning Theory," Peter Barry discusses the history of feminist criticism, specifically in literature, "The representation of women in literature... provided the role models which indicated to women, and men, what constituted acceptable versions of the 'feminine' and legitimate feminine goals and aspirations."

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In "Beginning Theory," Peter Barry discusses the history of feminist criticism, specifically in literature, "The representation of women in literature... provided the role models which indicated to women, and men, what constituted acceptable versions of the 'feminine' and legitimate feminine goals and aspirations."

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While Barry is specifically discussing the depiction of women in historical literature, his assertion is easily translatable to modern forms of media as well - like movies, video games, novels, magazines, television, and yes, even commercials! All of this media sends subliminal messages to women, men, children, and even non-binary or trans folks about what the correct way to exist in their assigned gender is.

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Katie Sowers' career as a professional NFL coach goes against the societal grain. Her participation in a male-dominated sport or even her appearance in this Microsoft commercial may make people uncomfortable because she is subverting the prescribed gender role as a woman in a extremely male-dominated sport.

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Katie Sowers' career as a professional NFL coach goes against the societal grain. Her participation in a male-dominated sport or even her appearance in this Microsoft commercial may make people uncomfortable because she is subverting the prescribed gender role as a woman in a extremely male-dominated sport.

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The Liberal Feminist Perspective encourages us to continue to push back against perceived gender barriers. The more visibility women have in male-dominated industries, the more likely women and girls are to see those industries as a real option.

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The Liberal Feminist Perspective encourages us to continue to push back against perceived gender barriers. The more visibility women have in male-dominated industries, the more likely women and girls are to see those industries as a real option.

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To view Katie Sowers' 2020 Microsoft commercial, please check out the video below!

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To view Katie Sowers' 2020 Microsoft commercial, please check out the video below!

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Microsoft - Be The One (2020) https://youtu.be/JhHcI4xPR_k

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0:00 / 1:00•Watch full video

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Microsoft - Be The One (2020) Super Bowl with Katie Sowers