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The goal should be quantifiable, and progress should be easy to track.

Example

I will track circulation and holds on the item I promote before and after each promotion.

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The goal should be very precise with no room for misinterpretation.

Example

I will promote a collection items from my library every day. These promotions will lead to a 10% increase in circulation for my library.

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The goal should be attainable — not outlandish or unrealistic.

Example

I’ve done some collection promotion before, sporadically, but I know my community loves these items and I have to report my statistics to the state library board in six months.

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The goal should contribute to your broader, overarching goals.

Example

I want my library to be the first place people think of when they need a collection item.

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The goal should have a defined start and end date.

Example

Six months.

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I will work to increase membership in our Friends of the Libraries group.  My goal would be 5+ new members each month.

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I will work to increase membership in our Friends of the Libraries group.  My goal would be 5+ new members each month.

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I will improve staff relations so our communication is better.

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I will improve staff relations so our communication is better.

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I will keep track of new memberships as they are submitted each month.

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I will keep track of new memberships as they are submitted each month.

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Utilize helpful and valuable community resources outside the library walls

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Utilize helpful and valuable community resources outside the library walls

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The library will form and maintain mutual beneficial partnerships with community resources such as the university library, learning and retirement and county historical society in order to better serve our patrons

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I will promote obtaining a library card with the goal of increasing cards by 20%.

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I will make staff meetings at least once a week and encourage safe space speaking.

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I will make staff meetings at least once a week and encourage safe space speaking.

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I believe this goal is attainable because of the amount of new patrons that we are seeing in our community.

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I believe this goal is attainable because of the amount of new patrons that we are seeing in our community.

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I will track the number of new cards added each month. Also track renewals of library cards too.

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I will upgrade current promotional efforts for the library collection by highlighting new books on Facebook/Instagram every other day with a brief description of the item. Goal would be to increase circulation by 8% for the library system in the next 3 months, so that we can pivot if the campaign is not effective.

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I will upgrade current promotional efforts for the library collection by highlighting new books on Facebook/Instagram every other day with a brief description of the item. Goal would be to increase circulation by 8% for the library system in the next 3 months, so that we can pivot if the campaign is not effective.

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Working together and talking without negative comments will help the staff to feel more comfortable about sharing.

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Working together and talking without negative comments will help the staff to feel more comfortable about sharing.

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The Friends of the Library group provides support to our branches and works to include community members in such events as book sales. 

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The Friends of the Library group provides support to our branches and works to include community members in such events as book sales. 

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1 fiscal year

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Increase all program attendance by 20% over average spring attendance. General categories: RTR, Kids, Teen, Family/General. Continuing programs: Kids Club, Pokémon League, Smash Tourney, Anime/Manga, juggling, TAB. Establish baselines for new programs.

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I want my workplace to free of tension between the staff

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I want my workplace to free of tension between the staff

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increase library card signups and patrons in the library by 50%, and have 5 programs per month per demographic

more_vertical

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I will improve our relationships with the schools by visiting each MS & HS twice a year, and reaching out to each media specialist at least once each month.

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The community will be more aware of the library materials available at the library and know they do not have to use paid subscription services, etc. to acquire the newest titles. 

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The community will be more aware of the library materials available at the library and know they do not have to use paid subscription services, etc. to acquire the newest titles. 

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The FOL annual meeting is in six months so I would want to see how my efforts have worked by that time. 

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The FOL annual meeting is in six months so I would want to see how my efforts have worked by that time. 

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Use sign in sheets to track attendance; branch stats spreadsheet to find baselines, record, and retain data; additional spreadsheet to analyze and visualize.

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I want people to think of the library as a happy place.

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Normally 20% might be a stretch, but I think we’re in a growth phase, so should be attainable, especially based on improvements over the summer. And it’s important to note this is in comparison to “SPRING” numbers (Jan-May).

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I want to maximize the amount of patrons coming in, library card sign-ups, and increasing programs for all demographics

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Programming was one major growth area when the new manager and I started this year — and it ties to system-wide goals of increasing foot traffic to the library.

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This goal is attainable because we are launching a PLAY card partnership with our county school system this year.

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By the end of the “fall semester” (I’ll track attendance through November and analyze in December.)

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I love the idea of promoting collection items daily. I am going with this one.

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I love the idea of promoting collection items daily. I am going with this one.

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I will track circulation and holds on the items promoted before and after each promotion.

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I will track circulation and holds on the items promoted before and after each promotion.

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I do not think that the goal of increasing circulations by 10% is attainable because of past experience with promoting items, but I am going to give it another shot because I now have a measurable goal.

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I do not think that the goal of increasing circulations by 10% is attainable because of past experience with promoting items, but I am going to give it another shot because I now have a measurable goal.

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I DO want my library to be the FIRST place people think of when they need or want a specific collection item. I don't want them to think, "The library probably doesn't have it."

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I DO want my library to be the FIRST place people think of when they need or want a specific collection item. I don't want them to think, "The library probably doesn't have it."