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Capabilities developed in this course:
Capability 1: Disciplinary Knowledge and Practice
Capability 2: Critical Thinking
Capability 3: Solution Seeking
Capability 4: Communication and Engagement
Capability 5: Independence and Integrity
Capability 6: Social and Environmental Responsibilities

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The University of Auckland will not tolerate cheating, or assisting others to cheat, and views cheating in coursework as a serious academic offence. The work that a student submits for grading must be the student's own work, reflecting their learning. Where work from other sources is used, it must be properly acknowledged and referenced. This requirement also applies to sources on the internet. A student's assessed work may be reviewed against online source material using computerised detection mechanisms.

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Thursdays
5:30-9:00pm
R. 260-223

In the event of an unexpected disruption, we undertake to maintain the continuity and standard of teaching and learning.  If there are unexpected disruptions the University has contingency plans to ensure that access to your course continues and course assessment continues to meet the principles of the University’s assessment policy. In case of online delivery, we will provide a Zoom link.

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If your ability to complete assessed coursework is affected by illness or other personal circumstances outside of your control, contact a member of the teaching staff as soon as possible before the assessment is due.

If your personal circumstances significantly affect your performance, or preparation, for an exam or eligible written test, refer to the University’s aegrotat or compassionate consideration page.

This should be done as soon as possible and no later than seven days after the affected test or exam date.

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This course consists of 10 modules. Each week on Monday you will find updates on Canvas about the content, learning goals, industry experts and tools that we will be using in the following week. You can use the course calendar on Canvas for a full breakdown of your assignment due dates.

The course is structured around the following interrelated activities:

1. One weekly 3-hour class that includes: one hour lecture and 2-hour workshop. You will learn and apply both theoretical and practical aspects of digital marketing through a combination of pre-recorded short lectures, guest speaker sessions, and skill-based workshops. Due to the applied nature of the course, attendance is expected at all scheduled activities.
We will ask you to watch video mini-lectures before we meet in class.

2. 6-9 hrs of self-study (readings/course assignments)

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There is no textbook for the course due to the ever-changing nature of digital marketing. The course will be using a combination of relevant academic articles and resources from the best industry platforms such as Hubspot, Hootsuite, SEMRush, and Sprout Social.

For in-class activities and projects, we'll be using Miro boards and Hubspot CRM, an all-in-one marketing automation platform. You will be able to visualize your customer journeys, create personas and impact maps, analyze touchpoints in multi-channel interactions relevant to marketing strategies.

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The course brings real companies with real business issues into the classroom. Working with a client will help you design a data-driven actionable digital marketing strategy and make crucial decisions relevant to the client's marketing challenges.

More details will be provided under Week 2.