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Refers to men as "bears" and makes them seem more animal-like. More masculine colors too like black, orange, and blue. Also makes it seem like men don't care about hygiene unless they have a chance to go out with a woman and potentially even hook up with the said woman.

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In this ad, the man is pretty good-looking, in a suit, and the name of the cologne is Mont Blanc Legend Night. So far, the image is pretty masculine especially since the color palette includes black, white, and a yellowish color on the cologne bottle itself. These colors are not very bright and essentially add on to the whole brooding man idea, all very masculine. The cherry on top though is the fact that like most other cologne ads for men, the ad says "fragrance for men". These words are probably written so that no one can think that cologne is in any way similar to perfume, which is more feminine.

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This ad adds to the idea that men need freedom to be happy, as if they are animals. Makes men seem more masculine by building on the idea that men need to be in the wild having adventures and freedom away from everyone else, and the only way to get that is with a car. Also, the color scheme, including red and black is even more masculine.

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Important things to notice - the man in the ad is very buff and has a biting wolf on his bicep. Also, the main color palette of the ad is red or black. All very masculine things. The ad also insinuates that men are "Carnivors" and implies that beef builds muscle. The whole ad just screams masculinity in every way possible.

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Chocolate milk is usually associated with children and not generally associated with masculinity or men. In this ad, they attempt to make chocolate milk more masculine by adding a famous athletic man playing basketball. That sport is typically more associated with men instead of women.

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Reinforces the stereotype that women need everything to be clean at all times. The ad tries to be progressive by showing her in front of a desk, implying that she also works but then just brings back an old stereotype that women clean everything.

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Has a very floral and clean look, which adds more femininity to the ad. Also, lots of pinks on the ad itself, again making the ad more feminine. In addition, the phrase, "just be sure you're using enough - and using it correctly" makes it seem like the women reading the ad don't know how to use detergent. Makes it seem like the women are dumber.

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Floral ad with a very clean look. Has the color pink right on the label for the deodorant. Very feminine, since both the color pink and flowers are generally more feminine. Also mentions skincare and shows a serum, which is again a more feminine thing. The whole ad is just hyper feminine.

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keywords - mini and non-dairy. The idea of this ice cream is that the only way for it to be healthy for women to eat, it has to be non-dairy and it has to be a smaller size than regular.

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Reinforces the stereotype that women are "crazy cat ladies" and that they all have pets. Also, the color pink and a heart are added to make the ad more feminine and romanticize cat food. Supposed to be more appealing to women that way.