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How might help home buyers of groceries gain value from purchasing sustainable seafood products?

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Establish a fund to offer financing support to the less fortunate to consume and purchase sustainable seafood ingredients.

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Reaching out to other rich people / companies / government who to attract their interest in contributing to the fund (financial + reputational)

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Connecting with sustainable seafood ingredients suppliers and retailers to establish internal credit / discount scheme

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Step 3: CSR funds created by the big corporations

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Step 3: CSR funds created by the big corporations

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Setting up the financing policy and application criteria / process for the target applicants

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Setting up application website / offline service locations, and recruit people to manage the fund

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Step 5: Branch out for more participations

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Step 5: Branch out for more participations

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Announcing to the public about this fund and marketing it

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Step 6: Event planning, initiatives and campaigns

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Step 6: Event planning, initiatives and campaigns

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Plan and host periodic events involving sustainability professionals / experts and successful applicants, to create consistent social impact and awareness