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The Lego Group

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Niels B. Christiansen (Chief Executive Officer & President of the LEGO Group)

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KIRKBI A/S (75%):

The holding and investment company of the Kirk Kristiansen Family.

==> The activities are divided into strategic and investment activities.

The LEGO Foundation (25%):

A corporate foundation that shares a mission with the LEGO Group - inspire and develop the builders of tomorrow.

==> Is about re-defining play and re-imagining learning.

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1. The Environment – LEGO is committed to reducing its environmental impact by using sustainable materials, cutting carbon emissions, and ensuring its environmentally friendly packaging.

2. Their commitments - A Better Place for Children to Play, Today and Tomorrow – LEGO strives to create safe, inclusive, and inspiring play experiences

→ creativity, learning, and development for children worldwide.

3. Social Responsibility – LEGO supports communities, promotes diversity and inclusion, and ensures ethical business practices across its supply chain.

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4. Some of their CSR projects, either past, present, or planned for the future 

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4. Some of their CSR projects, either past, present, or planned for the future 

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1. Build the Change: It’s the social impact program which empowers children to develop creative solutions to real-world challenges.

eg: Build the Change with Pharrel Williams - to empower children worldwide to celebrate their unique learning styles by encouraging them to design their ideal spaces for learning, dreaming, and playing.

2. Build to Give: During the holiday season, LEGO encourages families to build and share creations. For each shared creation, LEGO donates a set to a child in need, fostering creativity and generosity.

3. Environmental Sustainability Efforts: LEGO has committed to achieving net-zero greenhouse gas emissions by 2050. The company invests in renewable energy, sustainable materials, and eco-friendly packaging to reduce its environmental footprint

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5. To what extent were, or are their projects successful?

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5. To what extent were, or are their projects successful?

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As of February 2025, the program has engaged over 2 million children worldwide.

In partnership with YELLOW, the Playful Schools Challenge project collected numerous children's ideas into a shared gallery with decision-makers, to inspire the development of future playful learning environments.

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This project has delivered LEGO sets to over 10 million children in hospitals, children's homes, and underserved communities across 25 countries, collaborating with a network of over 100 handpicked partners.

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Bio-polyethylene (bio-PE) derived from sugarcane has been brought into their product line. More than 200 different elements are made from bio-PE, appearing in half of all LEGO sets. Additionally, transparent elements now contain 20% recycled materials from sources like recycled kitchen worktops.