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Q&A for Strategies Beyond Conversion_WVK

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Q&A for Strategies Beyond Conversion_WVK

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Given the merging of teams from fundraising and comms - How did you structure the planning process and roles to activate these programs?

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You showed a pie chart that mentioned a 31% through digital, is that number representing a direct acquisition channel or is it a lead generation and a telemarketing team closing on leads?

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Would we get the slide deck because I want to share with my team?

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Would we get the slide deck because I want to share with my team?

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What is the follow up with G6K participants? Do you try to make them become sponsors? If yes, what is the % of participants that you convert to sponsors?

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How/where did you communicate and commercialise the stop rings?

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Thank you for your great presentation. I’m interested to know what is the loyalty and retention percentage of the younger (20s and 30s) supporters. Do they support child sponsorship or are they event based, i.e. G6K? Thank you.

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Is the content raw and authentic or highly curated or something in between

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For the 10% brand budget, what’s the split cost of staff and how much is cash budget? Just rough %, is fine.

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What is MD marketing?

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Could you share the approximate percentage for the content of brand and fundraising campaign on social?

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What was the campaign mechanic to leverage the free bear?

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Would korean influencers come out of South Korea for World Vision in other countries?

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Would korean influencers come out of South Korea for World Vision in other countries?

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How many people in this public marketing team? Besides this team , do you have a separate branding team?

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Congrats on an amazing journey and presentation! K-pop and Kdrama unites across the world. Is there any opportunity to collaborate on Korean celebrities and influencers for multi countries?

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For the younger demographics that received the bracelets, did they have to sign up to sponsor a child to receive it?

We have wanted to use a physical item like that to help increase engagement with younger Canadians, however they often don’t have the finances to commit to a monthly child sponsorship - curious how you overcame that specifically with that younger audience using that bracelet as a key tangible reminder of their child sponsorship.

Thank you for the amazing presentation WV Korea!. Inspired by your incredible work!! We can learn a lot from your success and journey to-date!

Kevin Andrews (World Vision Canada)

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Could you share how much percentage your marketing budget is of your total revenue?