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Lalisa Manobal, or simply Lisa, is a multi-talented Thai singer, rapper, dancer, and actress. She debuted with Blackpink in 2016 under YG Entertainment and left the company to establish her own artist management company in 2024. Lisa is known for her powerful rap verses, incredible dance skills, and charismatic stage presence.

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Likely Gen Z & Millennials

Based on K-pop trends & BLACKPINK's popularity in these age groups

Supported by fan interactions & social media engagement

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Lisa's Thai nationality significantly influences the products and services she promotes by allowing her to showcase Thai culture and endorse items unique to Thailand.

Promotes Thai culture:

Thai snacks & items (Luk Chin Yuen Gin, Yadom Hong Thong)

Traditional clothing (Sin, Chada)

Thai dance

Highlights Thai talent:

Collaborations with luxury brands (Céline, Bvlgari)

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Lisa has contributed to promoting Thai tourism quickly just through posts on her social network account on Instagram. Lisa's influence on Thai tourism has been recognized by the Tourism Authority of Thailand.

Increased popularity of Thai clothing (after wearing Sarong)

More visitors to tourist attractions (Wat Mahathat, Wat Mae Nang Pluem)

Thai mango dish rose in popularity

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How her nationality influences her popularity 

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How her nationality influences her popularity 

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Lisa debuted as a foreign member of BlackPink, and was the first foreign member of YG Entertainment. Besides Lisa's talent, fans also love her because she is a foreign kpop idol. Even though she is a kpop idol, she always wants to convey and spread Thailand's culture to her fans.

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I would definitely buy from Lisa partly because of my admiration for her. Moreover, as a global star, I believe that Lisa doesn't just lend her name to any product. She likely associates herself with brands that align with her image and that she believes create high-quality products. So, Lisa promoting something suggests the brand itself might be trustworthy.

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Admired Qualities of Lisa Manoban:

Professionalism:

Award-winning (8 Guinness World Records, etc.)

Strong work ethic (trained for years, praised by experts)

Business savvy (own company, solo music contract)

Consistent excellence

Patriotism:

Recognized for promoting Thai culture (Wattanakunathorn Award)

Showcases Thai culture in fashion & music (increased sales for Thai artisans)

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Content:

High-quality pics/videos with engaging captions.

Informative & entertaining posts (industry tips, behind-the-scenes).

Collaborations with other influencers.

Focus on key platforms: Instagram, TikTok, Youtube, Bubble.

Utilize relevant brand hashtags.

Engagement:

Respond to comments & messages.

Host polls & Q&A sessions.

Partner with other influencers.

Promotion:

Share expertise & experience.

Feature positive testimonials.

Sell exclusive merchandise.

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Followers:

Instagram: 102M

Youtube: 11.7M

Views:

Instagram: ~10M

Youtube: from 5M to 100M