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- Who is the target customer that you really target to become a buyer of your cookies?

At first we only target UM students because of our transports range limitation but some of our customers are also from outside of UM so now we open to any cookies lover out there.

- Where did you get the idea to sell these cookies?

Soft cookies become trendy nowadays. People willing to spend more just for this desserts thats what make us think that we student want to taste the cookies at affordable price too.

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1. What quality control measures do you have in place to ensure product consistency?

We implement stringent quality control measures to ensure consistent softness in our cookies. This includes meticulously controlling ingredient ratios, monitoring dough hydration, and precisely calibrating oven temperatures and bake durations. Additionally, we regularly conduct taste tests and solicit customer feedback to fine-tune our recipe and baking processes.

2. Did you ever consider to expand the variety of your cookies flavour?

Of course, so far we have the ordinary flavours that are trendy in social media only to boost our brand. We consider to launch a limited seasonal flavour at celebration times with different yet unique taste.

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1)What is the cookie's shelf life and how should it be stored to maintain freshness?

Our cookies typically have a shelf life of around one to two weeks when stored properly. To maintain freshness, it's best to store them in an airtight container at room temperature. Avoid exposing them to direct sunlight or moisture, as this can cause them to become stale or lose their softness.

2)Can the customer get a sample of the cookies before placing a large order?

For now, we not taking any large order yet but for a sample yes maybe we can give each type of flavours sample to our customer.

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1) How you makesure the quality of product still in a good condition when it comes to customer as it is easy to crack.

To maintain the quality of our soft cookies, we prioritize proper packaging using airtight plastic wraps and sealed paper bags to prevent moisture loss, which can lead to hardening. Additionally, we take measures to cushion the cookies during transportation, such as using tissue paper or bubble wrap, to minimize the risk of breakage. With our commitment to using quality ingredients and precise baking techniques, we ensure that our cookies are resilient and maintain their softness even during transit.

2) How you attract customer to buy your product and how you gain their trust

It takes time to gain customer trust so what we do is we keep on promoting in our social media with feedbacks video like a mukbang video to attract more customers. And we offer a amazing customer service to make sure our tagline match our brands #sweetlikeyoursmile.

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1) Have you ever taken any referrals from other cookie sellers?

Yes, we do. We do some survey together with our baker to improve our soft cookies. However, we still maintain our original taste and texture, whats make us different with others cookies seller.

2) How many cookies in a jar?

For now, we only sell our soft cookies in plastic wraps each. We will consider to sell our cookies in jar in the future.

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1) Did you get cookies from other party or you make it by yourself. Why?

Yes, we got our soft cookies from a baker. We dont bake cookies ourselves because we as students dont have all the equipment and time to do this on our own.

2) What is the unique traits of your cookies compared to others?

From the feedbacks of our customer, not many soft cookies that sold at affordable price yet taste so good. Thats why we highlight our cost saving price especially for students.

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1) As we know that the competition is quite strong because there are many people selling cookies nowadays, so how you handle about that ?

Of course we acknowledge there are a lot of competitors out there. However, our affordable price together with milk set make us different from other seller. We are also students that understands students financial problem. That is why we sell our soft cookies at adfordable price making it convenience for our customers.

2) Do you think this product can survive on the market for a long term ?

We're confident that soft cookies will continue to thrive in the market for the long term. Their irresistible texture and flavor appeal to a broad audience, ensuring a consistent demand. Furthermore, the flexibility of soft cookies allows for endless flavor variations and innovative creations, keeping our offerings exciting and relevant to changing consumer tastes. With these factors combined, we anticipate that soft cookies will remain a beloved indulgence for years to come.

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1) What flavor you offers for customer and which flavor is the best selling?

We offer 6 flavours and our hot selling flavour are green tea, triple choc and choc chip classic seasalt.

2) What the special promotion for your customer?

We offer a set with milk with affordable price and also we offer price discount if our customer buy more than 3 pieces.

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1) what is the ingredients of this cookies ? does it suitable for all people especially those who have allergic ?

So far we use original and organic ingredients like butter,flour and sugar. We also add some oats for a balance diet. We not encourage to our fellow customers who have severe allergic like allergic to eggs or flour.

2) how do you promote your product?

We promote our products all through our social media including fb and whatsapp. For now, we only accept orders through online platform.

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1. Do you plan to expand your menu or locations?

Yes, we want to continue our journey outside of UM too. Other than that, we want to improvise our flavours too such as come up with more unique flavour.

2. Can customers place bulk orders for events like weddings or corporate functions?

Of course, but maybe in the future since we only do small business for now but to expand out business we will open for bulk orders.

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1. Are your crumb cookies baked fresh or are they pre-packaged?

We got our products from a baker herself technically not a baked fresh soft cookies and yes, we pre-packaged to sell them around UM.

2. What ingredients are used in your crumb cookies?

The ingredients in crumb cookies typically include flour, sugar, butter, and sometimes oats or nuts for texture. They might also contain flavorings like vanilla extract or spices depending our flavours.

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1. What are the unique selling points that attract people to buy your product?

We sell our soft cookies at affordable price! Also, we sell our soft cookies sets with milk which makes us different for other.

2. Does your product halal for muslim consumer?

Of course, we made our soft cookies from halal ingredients. Our soft cookies is the sweets for everyone not only for muslims but also non-muslims.

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1. For the cookies, do you have any plans to expand the flavours available?

Of course, we are planning to come up with seasonal flavour that only limited during certain ocassion for example Tart Nenas Soft Cookies during Hari Raya Aidilfitri only.

2. Other than cookies, are you interested in adding more baked goods to your selling list?

For now CrumbCookiss only focus on our main products which is soft cookies. However, to expand our business we consider to produce pastry and maybe cakes as our future business planning.