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Welcome to my portfolio! Here you'll find a collection of projects from school, work, and a few that I’ve created just for fun. Each one showcases my skills, creativity, and passion for what I do. Feel free to explore and see the range of work I've put together!

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The media plan, messaging strategy, and creative strategy statement have already been outlined in the creative brief before this.

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This ad was created with the help of DeepAI, which generated Santa's voice based on the lines I provided. The voices of the elf and the advertiser, however, are (unfortunately) mine.

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The photos used in the storyboard were generated with the assistance of Canva and ChatGPT.

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Media Plan: This ad will run in Cosmopolitan magazine in late April, it is timed to match the spring energy. By launching at this time, we'll tap into the energy of the season, making readers feel the excitement of blooming flowers and warmer days just around the corner.

Messaging Strategy: By integrating flowers into the "Always Support Like a Girl" campaign, the brand can create a powerful visual and emotional connection with its audience. This emotional approach uses a playful strategy, playing on the words to suggest that the audience will stay as fresh and sweet as a blooming flower.

Creative Strategy: To encourage women that Always will leave them feeling fresh all day due to the hygienic protection of the pad.

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Media Plan: This ad will be displayed in Seventeen magazine during the month of October to align with the excitement surrounding the Halloween holiday.

Messaging Strategy: By integrating the theme of superheroes into the "Always Support Like a Girl" campaign, the brand can create an empowering narrative that resonates deeply with its audience. The emotional approach humor strategy is implemented in this ad by portraying a tampon as a floating superhero in the sky. This humorous image creates a connection with the audience, allowing them to engage with the message while laughing.

Creative Strategy: To empower women that Always recognizes the resilience and strength women on their period have by comparing them to a superhero.

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Media Plan: This ad will be featured in Elle magazine during the spring months to align with the vibrant colors.

Messaging Strategy: By integrating the theme of friendship into the "Always Support Like a Girl" campaign, the brand can create a meaningful narrative that resonates with its audience. This approach not only enhances the emotional appeal of the campaign but also aligns with market trends that prioritize community and support among women, making menstruation a shared experience rather than a solitary challenge.

Creative Strategy: To assure women that Always will have their back and support them because they provide reliable protection and promote confidence.

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Messaging Strategy: By using the Product-Focused and Audience Engagement Strategy, Always not only highlights the softness of their pads but also creates an interactive experience that allows consumers to feel the softness of the pad in real life.

Creative Strategy Statement: To notify women that Always brand products will provide the utmost comfort because of the plushness of their pads.

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Media Strategy: Always will run this ad for one week during the winter. The short duration is due to the risk of placing something white on a subway seat. The risk will ultimately pay off due to the high visibility of the ad in major cities where the majority of people take public transit. This ad will quickly capture the attention of ongoers and make an impact.

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Messaging Strategy: Always uses the emotional approach strategy to engage consumers who feel responsible for contributing to the Flow Fund. This approach aims to generate empathy by highlighting the struggles of those who do not have access to menstrual products and encouraging those who can afford them to make a difference by buying Always products.

Media Strategy: This campaign will be run during the winter months, from late November through January. By placing this campaign during “giving season” consumers will feel more inclined to spend money to contribute to a meaningful cause while shopping.

Creative Strategy Statement: To inspire women that Always will help them make a global impact because of the Flow Fund.

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Messaging Strategy: In the social media post, Always implores the Product Focused Feature strategy by discussing the flexibility of the tampon.

Media Strategy: This post features bright colors and was created to be shared on Instagram during the spring season. The post would be scheduled for the later spring months, like April or May. It will likely be posted on a Tuesday, as that is one of the days people are most commonly on their phones.

Creative Strategy Statement: To communicate to women that Always has their comfort in mind when creating menstrual products due to the flexible fit of the product being promoted.

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Messaging Strategy: Always places their pads front and center on the first page of their email, emphasizing the product's features and using the Product Focused strategy. They also incorporate the Savings as a Star Value strategy by offering free shipping on orders over $30, encouraging customers to make a purchase.

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Media Strategy: The email campaign will be sent to Always subscribers who have opted in to receive marketing communications. This ad will be sent out later in the day around 6 pm. The campaign will be sent during September.

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Creative Strategy Statement: To inform women that Always will provide them with a variety of products because they deserve to have a plethora of options to pick from during their cycle.

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For this project, I collaborated closely with my partner to create the script and design the storyboard. I focused on the target audience and used a mix of humor and universal truths to design the script. I wrote most of the dialogue and worked closely with my partner to perfect it, making sure the message was clear and engaging.

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For this project, Marysa and I worked together to create a radio advertisement. We both contributed to writing the script and collaborated on designing the slides. During the presentation, we took turns discussing the key points on each slide to ensure a smooth delivery.

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If you enjoyed any of these projects, I invite you to explore my resume for more details. Thank you for taking the time to check out my work!