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'you wouldn't waste words at a eulogy, give food the same opportunity'

potential slogan #1

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Step 1: Invite 10 UK families and count how much food they waste weekly.

Step 2: Put wasted food in a huge glass coffin and hold a funeral.

Step 3: Buy the same amount of food, make dishes, then give these to the homeless.

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Average food waste per household per day in the UK, it's also the equivalent of eight meals per week, according to WRAP.

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Josh Jackman Senior Writer @josh_jackman

Josh has written about eco-friendly home improvements and climate change for the past three years. His work has featured on the front page of the Financial Times; he's been interviewed by BBC Radio; and he was the resident expert in BT's smart home tech initiative.

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Food Waste Facts and Statistics - The Eco Experts

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Josh Jackman Senior Writer @josh_jackman Josh has written about eco-friendly home improvements and climate change for the past three years. His work has featured on the front page of the Financial Times; he's been interviewed by BBC Radio; and he was the resident expert in BT's smart home tech initiative.

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Creative Director Yiwen Fang

Strategist Alex Semionov

Producer Yao Wang

Writer Yuxin Chen

Art Director Armani Burrows