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Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone

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foundations are water-based blends of emollients and pigments

because most liquid formulas contain water, they provide hydration to the skin.

liquid foundation looks the most natural compared to powder and cream

liquid foundation is best for dry or combination skin

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a cream foundation is a formula that is either wax- or oil-based and mixed with skin-toned pigments to give you coverage

they are pliable solids that can come in stick or compact form, and because most cream foundations contain solid emollients, they have a balmy and creamy feel to them and leave a satin-to-dewy finish with buildable coverage

cream foundation is best for dry skin or mature

people with oily or acne-prone skin should avoid applying cream foundations, as they may clog pores and lead to breakouts.

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a pressed or loose powder formula that's made up of pigments and minerals

This style of foundation can provide full-coverage, but it's especially great for anyone looking for light to medium coverage

A powder foundation helps mattify your face

Powder foundation is also great if you have oily skin

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Liquid - Dab, dont rub

Liquid - Can be applied with brush, sponge or fingers

Cream - Blend the foundation with a Kabuki brush in circular motions to achieve a beautiful, sheer glow

Cream - applying foundation with fingertips melts the product into the skin, creating a natural finish, but it won’t provide as much coverage and precision as of sponge and brush

Powder - slowly begin buffing it in gentle circular motions onto the face, forehead, cheeks and chin

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Concealer is a cream or liquid product that helps to cover up blemishes and colour correct in small areas around the face.

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Concealer can be used to;

Cover up breakouts and acne scars

brighten up dark circles in the under eye area

Highlight and contour your face

minimise redness

hide blemishes

define the eyebrows and contour the lips

prepare the eyelids for eyeshadow

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They typically come in red, yellow, purple, and green. When applied to the face, these colours work to balance out the skin’s undertones and improve any discoloration. While these colours can look quite vivid in the packaging, they appear mainly neutral when applied to the skin.

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Technically, any concealer can be an under-eye concealer. However, there are few targeted formulas that are specifically made to tackle under-eye circles in addition to colour correcting. The concealers made for this area of the face tend to be a liquid formula so that they can blend easily into delicate under-eye skin.

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any concealer can technically be used as a blemish or dark spot concealer, but there are formulas made specifically with this purpose in mind. These tend to be more full-coverage concealers and are most commonly found as cream concealers.

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Face powder is a cosmetic product applied to the face to serve different functions, typically to beautify the face. Originating from ancient Egypt, citation needed face powder has had different social uses across cultures and in modern times, it is typically used to set makeup, brighten the skin and contour the face

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Loose powder is a fine powder that can be translucent or coloured, packaged in a jar, and gives light coverage and a natural finish

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a compact powder that comes with a sponge for easy application, and helps to set makeup and reduce shine.

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Mineral powder: a powder made from natural minerals that is suitable for sensitive skin and provides a natural and healthy look

Translucent powder: a clear powder that does not add colour or coverage, but helps to blur imperfections and control oil