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▶Avoid leading questions – E.g., Which coffee shop do you use most often? presumes that the respondent uses coffee shops. If they don’t, they can’t answer.

▶Limit, or avoid, the use of open-ended questions - Open-ended questions require an original, personal response to a question. For example, What do you consider to be the most important qualities of a Personnel Officer? Answers to such questions obviously take a lot more time than yes/no answers or rating scales, put them at the end. And don’t leave too much space for the answer.

▶Use simple rating scales or lists of choices - If the respondent is faced with a long list of scales or choices, they may be put off. Maybe consider five as a maximum.

▶Put your questions in logical order - There should be a flow of questions; one question should logically follow the previous one. You could perhaps start with one or two general questions, and then become more specific.

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1. Would you be willing to pay a premium for specialty or artisanal coffee?

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Do you currently use a loyalty scheme with a local coffee shop?

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1. What locations would be most convenient for you to access a mobile coffee shop?

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1. What do you like/dislike about the current coffee options available?

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1. How often do you purchase coffee from a cafe/mobile coffee shop?

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1. What types of coffee do you prefer (e.g., espresso, latte, cold brew)?

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What's your favourite type of coffee

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How many coffees do you have per day

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How much are you willing to pay for coffees

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what coffee would you like to see on the menu ?

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What’s your favourite coffee?

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How much do you spend on coffees weekly

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what’s the average price would you pay for a coffee

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If you had to choose a coffee what would your preferred coffee choice be?

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product - what milk alternative do you prefer ?

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How far are you willing to travel for coffee

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How much do you spend on coffee every day

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What's your favourite type of coffee

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What’s the maximum you would pay for coffee?

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Do you like oat milk

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where would you like a coffee shop?

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how much would you spend on a coffee

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price - how much are you willing to spend on syrups

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place - how far are you willing to travel for a coffee ?

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No

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promotion - the use of social media to help boost customer acquisition

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Place- what location do you prefer for coffee shop? (town/beach/park...,)

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Place- what location do you prefer for coffee shop? (town/beach/park...,)