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Company Name: Group of 5 PTE LTD

What we do: International Trading (Essential items such as household items like hygiene products, food, etc)

A country that we think is suitable to expand our business to: Indonesia

Size of its population: 281.2 million, which is 46 times more than SG's population

Why Indonesia?

Southeast Asia's largest economy and strong regional and bilateral relations. Investor-friendly policies for investments.

Concerns that our company might have in operating in the chosen country: Buercratic procedures, inconsistency considering some parts are somewhat corrupted.

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Media industry and the business does movies, drama, telemovies and film. Our company name is ERA Production.

Malaysia.

US$11,379.1 GDP per capita (2023)

The World Bank

S$138.64b Total bilateral trade in goods (2024)

Enterprise Singapore

34th Global Competitiveness Index (2024)

Institute for Management Development

35.1m Population (2023)

The World Bank

US$399.71b GDP (2023)

The World Bank

3.6% GDP growth (2023)

The World Bank

1. Audience Similarity & Cross-Border Reach

Similar entertainment and content preferences to Singapore (e.g., K-dramas, variety shows, regional YouTube content).

Content produced in Malaysia can easily flow back to Singapore and the wider Malay-speaking market (Indonesia, Brunei).

There are many Singaporean actors over the years that broaden their career to Malaysia in terms of acting or media in general because it brings a bigger exposure to various Asian countries.

2. More Physical Space for Production (Space)

Malaysia has larger land availability, making it easier and cheaper to set up film sets, green screen stages, or outdoor shoots.

Example: Unlike land-scarce cities like Singapore, Malaysia has open areas, warehouses, and abandoned locations that can be converted into cost-effective filming zones.

Impact: This gives our media company more creative flexibility for storytelling, set-building, or even launching a physical content hub.

Malaysia has a stricter media content regulation compared to Singapore particularly concerning the political content, religious sensitivity and sexual content.

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Company name : eggcellent

A company that sells sustainable packging for eggs.

A country we will expand to is Vietnam, Vietnam is the highest producer of eggs in ASEAN, and their population consumes a lot of eggs. Vietnam produces 28,221 metric tonnews of plaastic waste in the ocean

Vietnam has a population of 100 million and produces 19 billion eggs a year, an increasing number.

Vietnam also has more land space for us to manufacture the packaging.

Vietnam trades with Singapore, their bilateral trade amounts to 31 billion in 2024

Concern: China produces more eggs than Vietnam and we might get taken over by the Chinese in the market.

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1. Limpeh Chicken Rice ( F&B )

2. Vietnam ( population size of 100milli, they have more agriculture thus they can grow more chickens, bilateral trade of 31.6billion )

3. Similarity of cilantro based food, different variation of chicken rice, cultural appreciation

4. Price sensitivity, reliable resource issue

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Malaysia: Furniture Store

Pros

presents newer opportunities for retail stores

Malaysians are more familiar with singaporean brands and concepts

there is an increasing demand for exports of global products

cons

competition - malaysia is a growing market, new businesses would face competition from both local and foreign companies.

instability - malaysia has a potential of political and economic instability which would effect businesses.

regulations - as compared to singapore's regulations, malaysia's are more complex which can cause for issues in different businesses procedures.

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chloe, qistyna, shaarnithaa, connie, sunny

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chloe, qistyna, shaarnithaa, connie, sunny

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1. Imagine that your group is already running a successful business in Singapore. Tell us which industry it is in / what the business does. Also,
what is your company's name?

IT resources industry - scam awareness, scam prevention, cybersecurity threats, healthcare security

We are called "ZeroTrace"

2. From Enterprise SG's page on SEA, select one country which you think might be suitable to expand your business to. Share some key info on the country.

Thailand

S$44.48b

Total bilateral trade in goods (2024)

US$7,182.0

GDP per capita (2023)

25th

Global Competitiveness Index (2024)

Institute for Management Development

3. Share two reasons why this country shows strong potential for your business' expansion.

because there is high focus in healthcare and technology, and there is a need of protection of data for healthcare to protect the personal information of patients.

due to high concentration of scam centers and low cybersecurity concerns, there should be a demand of cybersecurity consultancy in industries that handle sensitive data information such as the health care sector

4. Share one concern that your company might have in operating in the chosen country.

Thailand is not highly dependent on technology compared to other countries such as Singapore there might be a low awareness of the need of cybersecurity in its different industries

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Tech industry. Tech SG

Indonesia.

1. ﻿﻿﻿Population: 281.2 million

2. ﻿﻿﻿Land size: 1.86 million

3. ﻿﻿﻿US$4.876.3 GDP per capita (2023)

4. ﻿﻿﻿S$74.16b Total bilateral trade in goods (2024)

5. ﻿﻿﻿27th Global Competitiveness Index (2024)

6. ﻿﻿﻿US$1.37t GDP (2023)

7. ﻿﻿﻿5.0% GDP growth (2023)

8. ﻿﻿﻿New uprising technological hub/capital: Nunsatara

Reasons:

Younger population: population more tech savvy and more potential consumers who need technological resources

Government support. Govt. provides funding and mentorship to new startups.

Concerns:

New tech companies failing and are closing down as they provide copycat serices. Many companies provide similar services so it's very competitive. As long as we innovate and come up with new ideas, might succeed