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Welcome to the Advertising Campaign Project! 🎯

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Welcome to the Advertising Campaign Project! 🎯

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Form groups of 4 and choose a popular product that interests your team.

Consider the following questions to guide your discussions and planning: - What product features will you emphasize? - Who is your target audience? - What message do you want your campaign to convey?

You'll have 90 minutes to develop a complete advertising campaign, followed by 5-minute presentations from each group.

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1. Group Formation & Product Selection (10 minutes)
2. Campaign Development (70 minutes)
3. Final Preparation (10 minutes)
4. Group Presentations (5 minutes per group)

Please manage your time wisely!

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Your group must create 3 different types of advertisements:
1. Social Media Ad (Facebook, Instagram, TikTok, etc.)
2. Print Advertisement (Poster, Magazine, Billboard)
3. Short Video Commercial (30-60 seconds)

To guide your creative process, consider:
- How will different ad types complement each other?
- What design elements will you use?
- How does each ad align with your overall campaign strategy?

Be creative and think about your target audience!

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Develop a realistic marketing budget for your campaign:
- Research actual advertising costs
- Include production expenses
- Consider media placement costs
- Factor in design and development fees

Use real market rates for the UK when possible!

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Explain why you chose specific promotional channels:
- Target audience analysis
- Cost-effectiveness
- Reach and frequency
- Expected ROI
- Cultural relevance to the UK market

Consider these guiding questions:
- Why is this channel best for your target audience?
- How will you measure the success of your chosen promotions?
- What makes your promotional mix unique?

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Here are some typical advertising costs in the UK:
- Facebook Ads: £4 - £20/day
- Billboard Rental: £800-£2500/month
- TV Commercial: £3,000-£10,000/30s
- Magazine Ad: £500-£1500/page

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Advertising - Vietnam | Statista Market Forecast

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Vietnam: Ad spending in the Advertising market of Vietnam is forecasted to reach US$2.94bn in 2025. Definition: Advertising spending refers to expenses for promotional strategies with which brands or businesses purchase advertising space to promote products or services.

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Recommended tools for creating your ads:
- Canva for social media and print designs
- Capcut for video editing
- Unsplash for free stock photos
- Pexels for free videos

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Canva is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos and more.

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Your 5-minute presentation should include:
1. Product Introduction (30s)
2. Target Audience (30s)
3. Campaign Strategy (1m)
4. Advertisement Showcase (2m)
5. Budget Breakdown (1m)

Be prepared for questions!

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Your campaign will be evaluated on:
- Creativity and Innovation
- Budget Realism
- Strategy Effectiveness
- Presentation Quality
- Teamwork

Everyone in the group must participate in the presentation!

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Take a look at this excellent Facebook ad template for promoting a summer sale: [Link to Canva template]

Remember, a good social media ad is visually engaging, has a clear message, and is targeted to the right audience.

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For print media, here's a versatile poster template: [Link to Poster template]

Effective print ads should have bold images, concise messages, and a strong call to action.

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Here's a creative example of a 30s video ad for a new product launch: [Link to video template]

A successful video ad captures attention quickly, tells a story, and includes your brand message.

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Product Ads Examples | Short Bumper Ads | 15 - 30 Seconds Short Animated Videos

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Explore our YouTube playlist "Product Ads Examples | Short Bumper Ads | 15 - 30 Seconds Short Animated Videos" for a curated selection of dynamic and engagin...