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The Commercial Partnerships Manager for the Gold Coast Titans is responsible for securing and managing sponsorships that drive revenue and enhance community engagement. This role involves developing strategic partnerships with brands such as NRMA Insurance, which supports junior rugby development, and Rebel Sport, which could provide equipment for grassroots programs. Additionally, the manager oversees game-day activations, including XXXX Beer sponsoring fan experiences or Uber Eats offering Titans-themed promotions. Beyond financial benefits, partnerships like McDonald’s Development Pathways and Harvey Norman’s NRLW sponsorship contribute to the sport’s growth. These collaborations align with the Titans’ 2030 roadmap, ensuring long-term community impact.

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Ashley Hustwayte - Commercial Partnership Manager of the Gold Coast Titans

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Ashley Hustwayte - Commercial Partnership Manager of the Gold Coast Titans

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Ashley Hustwayte began her tenure at the Gold Coast Titans as Head of Partnerships in August 2019 before advancing to Commercial Partnerships Manager in May 2021, a role she continues to hold today. With over five years at the club, she has made a significant impact on the Titans' 2030 roadmap. Her expertise in securing key stakeholders, including The Star and Telstra, has been instrumental in expanding participation pathways for young people, women, and Indigenous communities, strengthening the club’s commitment to inclusivity and community engagement.

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Gold Coast Titans' 2030 Roadmap: Ambitious Goals and Strategic Challenges

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Gold Coast Titans' 2030 Roadmap: Ambitious Goals and Strategic Challenges

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In 2021, the Gold Coast Titans unveiled their 'Building Titans' 2030 Roadmap, setting ambitious targets to elevate the club's status in the NRL. CEO Steve Mitchell outlined goals to secure two NRL and two NRLW premierships by 2030, emphasising the importance of building a championship-winning culture. Achieving these objectives necessitates significant investment in player development, infrastructure, and community engagement. The club also aims to sell out every home game at Cbus Super Stadium, targeting a membership base that fills all 27,350 seats. This ambitious plan positions the Titans to become a dominant force in Australian rugby league over the next decade.

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Gold Coast Titans CEO Steve Mitchell has today launched the Club's 'Building Titans' 2030 Roadmap.

It is a landmark day for the club that has also seen the announcement of a new Club logo - learn more here.

The strategic plan - which can be viewed here - details the club's key priorities between now and 2030.

Steve Mitchell introduces the Titans 2030 Roadmap

Mitchell said the plan was about creating sustained success on and off the field for the club while making the Legion of supporters proud.

"We are delighted to be able to provide clarity on our strategic priorities which will guide where we allocate our time and resources," Mitchell said.

"Our efforts will focus on on-field success, future NRL and NRLW player development, a world class fully integrated high performance training facility, financial excellence, and ensuring every seat in Cbus Super Stadium has a Member's name on it."

Gold Coast Titans: Feel the Energy

Mitchell said that by making the plan public he wanted to make sure the club's Members and fans were a part of the journey.

"Our goal is to bring Premierships home to the Coast," Mitchell said.

"By outlining a clear roadmap of what lies ahead, we hope to take you on the journey and make you a part of our very exciting future."

The full document can be viewed here.

The Gold Coast Titans also announced that current partner MyPayNow would be moving to the front of jersey and Principal Partner position from 2022 onwards.

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Building Titans 2030 Roadmap: CEO launches strategic plan

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Gold Coast Titans CEO Steve Mitchell has today launched the Club's Building Titans 2030 Roadmap.

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Capitalising on Gold Coast's Population Growth

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Capitalising on Gold Coast's Population Growth

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The Gold Coast has seen substantial population growth, reaching 820,000 in 2025, marking a 3.6% annual increase. With 39% of this population under the age of 25, the Gold Coast Titans have a prime opportunity to engage with younger, diverse communities. By leveraging strategic partnerships and targeting youth participation initiatives, the club can expand its fan base and solidify long-term community connections. Aligning with local organisations and sponsors focused on youth and family engagement will enhance the Titans' presence in this rapidly growing region.

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The Gold Coast Titans’ Leagueability program has made significant strides in increasing participation for people with disabilities. In partnership with Kinetic, the program saw over 500 participants in 2023, helping expand rugby league pathways for individuals with intellectual and physical disabilities. This initiative aligns with the Titans' 2030 roadmap, which focuses on community engagement and inclusion. By breaking down barriers and creating accessible opportunities, the program has fostered stronger connections with the community, increasing grassroots involvement and supporting the long-term growth of rugby league across all levels.

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LEAGUEABILTY is an inclusive modified game of rugby league that has been designed to allow people of all abilities to play, volunteer and coach. The programs platform allows us to foster a community that promotes genuine engagement, opportunities and inclusivity while raising community awareness and their value of inclusive actions in sport.

After the inaugural season in 2018, the Leagueability program has become the first Disability Rugby League Program in Australia to provide a competition for both men and women. The program has grown into three teams - Physical Disability, Intellectual Disability and All Abilities.

There has been significant growth in the program since its inception. Each player that has pulled on a Gold Coast Titans jersey has been welcomed into the Club and its legacy.

This is a weekly program where players learn the skills and fundamentals of rugby league. The program works on coordination and teamwork in a fun and supportive environment. Players are given the chance to play games across the Gold Coast and Northern Rivers, including matches at Cbus Super Stadium.

Dennis & Ethan: International Day of Persons with a Disability
"This gives me Goosebumps just watching. I have a girl with special needs who struggles each day at school and life in general just trying to find her place. So good to see great things like this that the Titans are doing. Please keep up this great work!"
For any further information please contact us at deeanab@titans.com.au

Training Location: Cbus Super Stadium, Centreline Place, Robina

Team: ABRL - All Abilities Rugby League
Offering: Tag only

Team: IDRL - Intellectual Disability Rugby League
Offering: Tackle and Touch (Red shorts)

Team: PDRL - Physical Disability Rugby League
Offering: Tackle and Touch (Red shorts)

2024 AUTUMN SEASON

Training Times
ABRL: 4.15pm - 6.15pm
IDRL: 4.30pm - 6.30pm
PDRL: 4.30pm - 6.30pm

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Established in 2018, the Titans Physical Disability Rugby League (PDRL) team grants the opportunity for people with a physical disability to play the game of Rugby League.

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Creating Pathways for Young Athletes in Australia

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Creating Pathways for Young Athletes in Australia

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As highlighted in the Gold Coast Titans’ 2030 roadmap, one of the critical challenges is developing stronger pathways for young athletes, especially as rugby league participation in Queensland continues to rise. In 2024, over 70,000 players were recorded in junior leagues, marking a 10% growth from the previous year. To keep up, the Titans must expand youth programs while ensuring inclusivity for diverse groups, particularly Indigenous and regional youth. Building partnerships with local schools and clubs will be key in creating sustainable development opportunities, fostering both talent and community engagement in the region.

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The 2024 Queensland Rugby League Annual Report released

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A new rugby league season is nearly upon us. But before the fast-paced nature of the opening rounds consume participants and fans alike, it’s time to reflect on the past 12 months. Here is the 2024 Queensland Rugby League Annual Report.

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Embracing Cultural Diversity to Drive Participation

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Embracing Cultural Diversity to Drive Participation

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The Gold Coast's growing cultural diversity presents both a challenge and an opportunity for the Titans. With 35.1% of Gold Coast residents having parents born overseas and 29.1% of the population born overseas themselves, the club faces the challenge of reaching and engaging with these diverse communities. To capitalise on this, the Titans can leverage partnerships and targeted programs, ensuring that rugby league is accessible to all. This aligns with the Titans’ 2030 roadmap, which emphasises increasing participation and inclusivity. Collaborating with multicultural organisations and tailoring engagement efforts can strengthen community connections and drive growth in the club’s fanbase.

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A social profile of cultural diversity on the Gold Coast.

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Impact of Women’s Rugby League Growth on the Titans

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Impact of Women’s Rugby League Growth on the Titans

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The expansion of women’s rugby league is creating a lasting impact, and the Gold Coast Titans are at the forefront. With female participation increasing by 20% and over 40,000 women and girls now involved in the game, the Titans' commitment to their NRLW team and development pathways is shaping the sport’s future. This growth strengthens community engagement, attracts new commercial partners, and enhances fan loyalty. By investing in female talent, the club is broadening its audience and reinforcing its role as a leader in inclusivity and professional pathways.

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Female participation remains the fastest growing participation category in the game, and we believe it is more crucial than ever to continue to build a platform to further the role of female athletes, fans and administrators within our game.

2018 represents a significant year for women's rugby league, with the emergence of a Premiership competition, together with increased pathways and opportunities for women in league.

Another major initiative introduced in 2018 is the identification of 40 elite female rugby league players based in Australia, who will represent the game as marquee NRL players in 2018.

Please download our Women and Girls Fact Sheet for further information.

National Rugby League respects and honours the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on the lands we meet, gather and play on.

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The Impact of Community Engagement on Fan Loyalty

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The Impact of Community Engagement on Fan Loyalty

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The Gold Coast Titans can significantly benefit from the insights shared in this study, which underscores the role of community engagement in fostering fan loyalty. The research highlights that fans’ loyalty is often driven by their connection to the broader community rather than just their satisfaction with the team itself. This aligns with the Titans’ focus on inclusivity and grassroots programs to engage with diverse communities. By strengthening these community ties, the Titans not only enhance fan loyalty but also drive long-term growth, both in terms of fanbase and local support. As the study reveals, fostering a sense of belonging is key to maintaining a committed fanbase.

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Impact of Record Participation on Titans' Future Growth

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Impact of Record Participation on Titans' Future Growth

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The Gold Coast Titans are well-positioned to capitalise on rugby league’s record participation surge, with over 128,000 new registered players in 2024, marking a 6% year-on-year increase. The growth of junior and female participation aligns with the Titans’ commitment to grassroots development, creating stronger talent pipelines. By leveraging commercial partnerships, the club can expand community programs and facilities to support this demand, ensuring sustained engagement and future success.

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Author NRL.com Timestamp Fri 21 Feb 2025, 12:01 PM

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Record participation reinforces foundations for future success

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The NRL annual report for 2024 reveals that participation numbers across the game rose 20% YOY to 1.03 million.