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Goal: Understand consumer needs for the new tinted sunscreen

Audience: Ages 18–35, skincare enthusiasts

Methods:

Anonymous poll (50+ responses)

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73% interested in tinted sunscreen

20% are new to Summer Fridays

TikTok is the most preferred platform

Top priorities:

Cream-based texture

Clean ingredients

Dermatologist-tested

Cruelty-free

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Multi-functional products

Natural, glowy finish

Diverse shade range

Real-skin visuals – no retouching

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Primary channels: Instagram & TikTok

Target: Gen Z

Tactics:

Micro & mid-tier influencer gifting

UGC (User-Generated Content)

Authentic reviews

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Tinted sunscreen = skincare + SPF + coverage

Key themes: Clean, glowy, real

Visuals: Real people, unedited content

Leverage TikTok trends and tutorials

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High market potential among Gen Z

Focus on authenticity and TikTok-driven buzz

Finalize campaign creative and influencer list

Launch planned for [insert month]