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Alton Towers are holding discussions with Staffordshire Council and are discussing a 10-year plan to increase tourism in Staffordshire by keeping Alton Towers open all year round. This would mean that the theme park would create more jobs and perhaps more permanent positions instead of seasonal if the park was going to be open all year round. By creating more jobs, more people will be employed locally and in addition to this the living standards in the area would be improved.

If Alton Towers was to be open all year round they could consider decreasing the maximum visitors numbers this is because the biggest complaint from visitors are that the queues are too long. By being open all year it could spread out the traffic. However, the busiest times of the year would still be Summer due to the nice weather however, the park could consider introducing an indoor ride to attract people to go during the winter months. However, this would not be the only thing that Alton Towers would need to include to ensure that they get enough visitors during the winter months.

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Alton Towers put on fundraising events all over the year comprising bake sales for particular causes to McMillion coffee mornings, and family fun nights to memorabilia auctions to bring up critical funds to supporting Merlin’s Magic Wand and other charities and campaigns. Alton Towers Resort additionally makes local donations to back up charities and community involvement plans in Staffordshire, offer overnight encounters to local hospices and their kid beneficiaries in end-of-life concern and give educational and training programmes comprising Princes Trust. Events put on by Alton Towers is a positive as they are involving the local people and encouraging local people to input into the tourism vision. By supporting the local community like this both the brand and attraction will be seen in a positive light.
Alton Towers will see Drayton Manor as a competitor. At Drayton Manor they do wedding packages. This is something that Alton Towers don't at present offer. in my opinion this is something that they have to contemplate as there is an expansion in people wanting to host their weddings at unusual venues, this would also mean that the attraction could work with local suppliers therefore supporting local businesses.

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To decrease carbon and mange global warming each year Alton Towers proposed programme budget for environmentally focused initiatives as an example LED lighting, solar PV, variable sprint guide and administer water effectiveness at the attraction. there are numerous things that Alton Towers are at present performing to regulate climate issues, these include: investing in onsite renewable wealth and diverting waste from landfill where conceivable over recycling and creating power from waste. The attraction is assisting to decrease plastic pollution and are at present focusing on removing single use plastic from the attraction. An sample includes in 2018 where they phased out plastic straws. These initiatives can increase knowledge of the environmental issues. moreover this, several tourists are encouraged to visit definite attractions if they’re performing their bit for the environment whereat case this intends that Alton Towers may allure more tourists.

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A crash occurred in 2015 with one of Alton Tower's most popular rides which resulted in four people getting hurt which resulted in an investigation being launched and park closure. After this, there was a decrease in visitors to the park and local businesses saw a decrease as a result. This meant that businesses in Alton would have also seen a decrease in visitor numbers and a number of these businesses rely on tourism on Alton Towers affecting local GDP. It's important that Alton Towers avoid this happening again as it could ruin their reputation and could affect employment, visitor numbers not to mention the financial stability of the park

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Alton Towers contributes towards the local economy in various ways. One way they do this is through employing locals. On average, they employ 2,500 locals. In 2019, the attraction earned £1.74 billion and some of this went towards wages which got spent in the local area. As a result, there was a positive impact and the local economy by something called the economic multiplier effect. However, most of these jobs are seasonal due to Alton Towers not opening during the winter which means the locals are often unemployed through the winter.

The cost of living has been rising over the last year, as a result Alton Towers have increased their tickets by £40 on the gate due to inflation. This could result in people not wanting to visit due to the price rises. This could mean that they could see a decrease in visitors which could impact their overall profit.

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https://notlost.com/the-secret-to-enhancing-customer-experience-at-your-visitor-attraction-this-halloween/
https://www.merlinentertainments.biz/responsible-business/people-and-communities/communities/
https://www.merlinentertainments.biz/responsible-business/environment/
https://www.goldington.beds.sch.uk/ckfinder/userfiles/files/Curriculum%20Areas/Travel%20and%20Tourism/Impacts%20of%20Tourism%20Revision%20Notes%20B.pdf
https://www.statista.com/statistics/934348/most-popular-wedding-venue-types-united-kingdom/
https://www.theguardian.com/uk-news/2015/aug/28/alton-towers-rollercoaster-crash-villagers-wait-for-trade-to-return
https://blooloop.com/theme-park/news/alton-towers-plans-year-round-theme-park/

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Helping reduce plastic pollution

An estimated 26 million tonnes of plastic pollution ends up in the oceans each year. As advocates of marine conservation, we're focusing even more on removing single use plastic from our business and actively seeking out environmentally responsible businesses throughout our supply chain.

In 2018, we phased out plastic straws within all Merlin's owned attractions worldwide. We'll continue to review the use of plastic within our business, seek innovative partnerships to raise awareness of plastic misuse, and promote recycling through our attractions.

Employee participation

Every year we take part in 'We Care about our Planet' events to support our commitment to sustainability. These include collecting plastics and other waste, encouraging staff to cycle, walk and even skateboard to work and driving awareness about environmental initiatives amongst our staff and guests. Our SEA LIFE aquariums host 'beach cleans' to clear litter and help prevent materials entangling and poisoning creatures that live on or near the beach.

Reporting

We're required to report on our carbon dioxide emissions annually. Our target is to reduce our carbon emission intensity by 2.0% year on year. Full details of our reporting can be found in the Responsible Business section of our Annual Report and Accounts.

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Helping reduce plastic pollution An estimated 26 million tonnes of plastic pollution ends up in the oceans each year. As advocates of marine conservation, we're focusing even more on removing single use plastic from our business and actively seeking out environmentally responsible businesses throughout our supply chain.

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Alton Towers utilizes tech for numerous reasons, tech enables the commerce to arrive more customers, attend more customers and to enhance communication. Visitors can notebook on-line ahead of they visit, scan their impress in the beget of a QR programming language once they get there. Besides this, in 2019 Alton Towers worked in Coca-Cola to pilot self-driving robots to bring drinks to customers. Although, tech intrigues customers and makes things more accessible for them the adverse impacts of this is with Alton Towers hiring local people but utilising tech rather than utilising people to accomplish several jobs e.g., selling tickets and scanning tickets as you access the park, less people will be wanted as tech will take their place. This will have adverse impacts on local employment in the area.
However, a determined affect that tech has had on the local community is that now people are capable to notebook their tickets online, there exist less cars queuing in the village to buy tickets on the day, this would have a determined affect as it would bypass traffic congestion in the area.