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bundle pricing: buy 2 healthy snacks get 1 "less healthy" snack

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Promote campaign to let cosumers know how indulgent snacks help them to boost their mood for the day and tell them to balance between being happy and being healthy

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Print remind notes on the package: "walk for 10 minutes before enjoying this snack"

Then make a challenge where participants make video of them finishing each challenge everyday.

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use KOL to partly change their mind about the fact that all indulgent snacks are unhealthy

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Make snacks covered with ingredients for indulgence purposes but filled with healthy ingredients on the inside

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Or maybe..
Create Campaign that raise the confidence of Gen Z about their body: "Give yourselves a break"

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create exclusive collection of gifts that is extremely rare and can only be exchanged with 5 wrappers of healthy snacks (like McDonald's)

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Offer "Thẻ tích điểm" for indulgent snacks (or healthy snacks) . The reward would be excercise tools

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Print helpful tips to control weight on the package of each indulgent snacks

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Offer a package of 2 snacks: One indulgent snacks and the other healthy snacks

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A website that counts calories for customers. Customers log in and then choose the snacks that they ate, the computer will count the calories absorbed and warn them if they exceed the daily limit for indulgent snacks

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Create snacks that are split into 2 half: One is indulgent snacks and the other healthy snacks

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Make indulgent snacks' healthy version, taste the same but less carbonhydrate and sugar (Or use healthy sugar)

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Create TVC "Reward yourself cause you deserve it" to inspire happy state of mind instead of nutrition or calories intake

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Educate customers about the negative impacts of binge eating if they force themselves from their favorite snack for a long time through social media posts

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Create healthy options for indulgent snacks such as: keto-Gery cheese crackers, confectionery sugar-free Milka chocolate,...

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Print the quote: "This snack only accounts for 1/10 your daily calories intake." in every snack packaging

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Customize snack-diet for a week that allow 3 day free indulgent snack and the remaining days are healthy snacks via website.

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Use KOLs to spread the message: "Even people with hot figure still snack indulgently."

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Give them a reasonable portion of snack

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Encourage customers to eat and do exercise afterwards

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an app with customized experience. each account update in4mation abt their feeling... => recommendation abt the snack which has effect in ease mental problem

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create healthy versions for indulgent snacks
Ex: Oreo but with less sugar,...

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make a seven-day snack box with appropriate portion for each day. (calculate the favorable calories as well as flavour)

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create advents calendar with mini-sized healthy snacks to let customers have fun while experiencing new snacks

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give suggestions of snack boxes after customers choose their preferences or let them customize

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snack box for customers for a whole week/month with both healthy and less healthy snacks

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give free samples of healthy snacks to students in universities

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create a campaign which provides consumers awareness about the impact of indulgent snacks on mental health + how to eat favorite snacks but not worry about gaining weight or having other health issues.

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have a distinct category: "tasty but healthy snacks" with a small or medium amount of healthy ingredients

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put reminder on the product packaging.
ex: "this is the present after hectic schedule"

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make main ingredient healthy

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bundle pricing: buy 2 healthy snacks get 1 "less healthy" snack

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create highly healthy and organic snacks with some "lucky charms" inside

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encouraging quotes or stories

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Featuring KOLs on social media
message: indulgent snacks are actually good for mental health

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create healthier versions of the existing snacks (less sugar, organic, etc.)

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write specific benefits of eating the snack on the packaging

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"not all snacks are unhealthy"

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a pack with different mini-sized snacks inside