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includes radio & Television.

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It shows exactly how an ad will appear in print (otherwise known as copy-ready). To evaluate a proof, an advertiser will consider these criteria:

The ad should be bold enough to stand out next to other ads.

The layout should look clean and uncluttered and should guide the reader through the copy.

The font needs to be easy to read and help to show the company’s message.

The signature should be apparent and distinctive.

The intended message and image projected must be appropriate for the target audience.

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The look and appearance of the type is called the TypeFace.  A complete set of letters in a specific size and typeface is called a font.

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Ads that feature large visuals (60 to 70 percent of the total ad) are the best attention-getters.

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a sketch that shows the general arrangement and appearance of a finished ad.

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is a catchy phrase or words that identify a product or company.

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The signature, or logotype (logo), is the distinctive identification symbol for a business. A well-designed signature gets instant recognition for a business.

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illustration is the photograph, drawing, or other graphic elements used in an advertisement. It should attract and hold attention and encourage action.

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selling message of a written advertisement. It details how the product or service meets the customer needs identified in the headline.

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phrase or sentence that attracts the reader's’ attention to a product or service.

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independent businesses that specialize in developing ad campaigns and crafting the ads for clients. They do their job by:

Setting objectives

Developing advertising messages and strategies

Completing media plans

Selecting media

Coordinating related activities

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group of advertisements, commercials, and related promotional materials and activities that are designed as part of a coordinated advertising plan to meet the specific goals of a company.

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consumer promotion that involves using a brand-name product in a movie, TV show, sporting event, or in a commercial for another product.

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also known as cross- promotion and cross-selling campaigns. These activities involve sales promotional arrangements between one or more retailers or manufacturers, producing mutually beneficial results.

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A sponsoring company pays a fee for the right to promote itself and its products at or on a set location

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Discounts offered if the item is purchased during a certain time period

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Games of Chance

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higher-priced products earned and given away through:

Contests: Competitions based on a demonstrated  skill

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certificates that entitle customers to cash discounts on goods or services. They help to introduce new products, enhance sales of existing products, and encourage retailers to stock the advertised item.

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Sales promotions are incentives that encourage customers to buy products or services.

Increase sales

Inform potential customers about new products

Create a positive business or corporate image

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promotional mix is a combination of strategies and a cost-effective allocation of resources a company uses to reach its promotional goals.

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involves bringing news or newsworthy information about an organization to the public’s attention. This process is also known as placement.

The main function of publicity is to develop a positive perception of the organization in the marketplace.

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n announcement that is sent to media outlets. It can be used to announce newsworthy developments, such as news about products, distribution channels, facilities, partners, revenues, employees, and events.

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activities try to create a favorable image for a company, its products, or its policies.

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a type of advertising directed to a targeted group of prospects rather than to a mass audience.

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form of non -personal promotion and one-way communication. It can be found in places including:

Newspapers

Magazines

Television

Web sites

Billboards

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persuasive communication. The goals of promotional activities are summarized by the phrase AIDA:

Attract Attention

Build Interest and Desire

Ask for Action