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RBC CRBC's Community Investment Initiatives

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RBC CRBC's Community Investment Initiatives

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RBC Capital Markets | RBC Community Investments (rbccm.com)

Connection:

Demonstrates social

responsibility through

community

development activities.

Summary: Invests in

community programs to

promote a favorable

business image and

local developmen

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RBC Capital Markets | RBC Community Investments

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As an unparalleled leader and respected partner, RBC Community Investments leverages our diverse distribution network and trusted relationships to make impactful investments in our communities.

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Campaign.

Connection: Emphasizes

the value of

transparency and

accountability in public

relations strategies.

Summary:

Emphasizes

mental health

awareness while

remaining transparent

in its messaging and

financial practices

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Bell Let's Talk thanks Canadians, governments and organizations around the country for creating positive change for mental health

Bell Let's Talk Day 2023 celebrated the start of a new era by putting a spotlight on Canadian mental health organizations who are working every day to provide mental health supports and services in communities all across the country. Throughout the day, 30 organizations that are taking action to create positive change shared the incredible work they are doing to help Canadians struggling with their mental health.

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Learn how our projects create a positive change

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Bell Let's Talk Day 2023 celebrated the start of a new era by putting a spotlight on Canadian mental health organizations who are working every day to provide mental health supports and services in communities all across the country.

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Canadian Tire's commitment to Inclusivity 

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Canadian Tire's commitment to Inclusivity 

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Connection: Refers to respect for diversity in marketing campaigns which is an important of the CPRS.

Summary: The Organization is ensuring that varied populations are represented and valued in advertising.

| Canadian Tire

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△The tire producer / manufacturer of the tires you are buying, and Canadian Tire is responsible for the recycling fee that is included in your invoice. The tire producer / manufacturer and Canadian Tire uses this fee to pay for the collection, transportation, and processing of used tires.

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Greenpeace Canada Connection: Demonstrates a strong commitment to social responsibility and excellent stakeholder engagement.

Summary: Highlights environmental advocacy projects that appeal to a wide range of consumers and encourage community involvement

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Improves the public perception and the good will of the Organization.

Example

Taking Part in a local community projects and Sponsorships

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It is conducting Ethical Practice in all Organizational Operation and document it for all Stakeholders.

Example

Implementation of green initiatives in product packaging reducing waste.

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Essential for long-term success of an organization and promotes effective teamwork.

Example keep stakeholders informed of progress and updates on a regular basis

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Its help improve the relationship between different stakeholders of the organization and helps build trust

Example

Having surveys to gather the opinions of stakeholders in major decisions

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It Depends on strong

ethical underpinnings

and earlier kindness.

Example

following up with

stakeholders after a

crisis to reinforce their

commitment

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Requires Transparency and honesty during

crises

Example

Addressing issues such

as product recalls in

public and with full

disclosure

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Guarantees ethical use

of information.

Example-

Thoroughly crediting

sources and securing

permission to use third party media.

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-Following Canada’s Anti-Spam Legislation

(CASL) Consent: "requires" explicit permission prior to sending promotion emails and messages.

Identification: "mandates" → Give detailed sender information.

Unsubscribe Mechanism: "Ensures" Straightforward opt-out for recipients

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For The Organization to Have an Inclusive and Equitable Environment.

Example-

To make sure all voices are heard by Management in decision-making processes.

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Responsibility for all actions performed by an organization.

Example

Establishing explicit avenues for feedback and complaints solution

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It Builds the Credibility and Reputation of an organization.

Example-

Information Regarding potential conflict of Interest within an organization.

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It Fosters trust between Stakeholders of an Organization.

Example-

Routinely posting financial reports to all stakeholders.

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It Keeps the trust between clients and staff members and all respective stakeholders in an organization.

Example-

Protecting critical client information from unlawful disclosure.

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To have inclusiveness and varied perspectives in the organizational System.

Example

To have messages that diverse audiences resonate with.

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To have Ethical Standard Operating procedures with respect to communication.

Example

Maintaining honesty in all promotional Materials

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Canadian Public  Relations Society (CPRS)

Code of Conduct

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Canadian Public  Relations Society (CPRS)

Code of Conduct

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What are the guidelines for ethical public relations practice in Canada?