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Resubmission Final Poster (Poster #1) Target Audience: Kids

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Resubmission Final Poster (Poster #1) Target Audience: Kids

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Our target audience would be adults.

We went for something familiar to the adults and something they see daily. The usage of the back of the storge of the car represents how quick and accessible the food from  7-11 is. We also displayed a wide variety of 7-11s selection of sushi types on display to give audiences a better visual representation of the sushi.

We were heading for a more serious poster yet something that we can capture adults with as most of them come in 7-11 in a rush wanting to grab something for the go. This made us go for something more eyecatching and simplistic with the usage of two colors for the” on the go” creates a more serious feel and tone.
Our main concept was to head towards a 7-11 vibe but yet something unexpected by the audience . Therefore the colors streaming out from the sushi creates excitement for viewers.

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We decided to place our 7 Eleven Advertisement targeted at kids at bus stops. This is because bus stops are are where a lot of kids go to school by along with their parents. Therefore, they will be reminded of the 7 Eleven Onigiri as they go to and fro, from school and back home. Therefore this will be the placement of the 7 Eleven Advertisement targeted towards kids or school going children.

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Final Submissions (Poster #1)  Target Audience: Kids

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Final Submissions (Poster #1)  Target Audience: Kids

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The Brand that we went for is 7 Eleven, a Convenience store brand. The Main theme behind our three posters is "On the go!" Emphasizing the quick nature of getting beverages or food items in 7 Eleven. As for the 3 posters we have created, each one of them are themed on 3 different Target Audiences. This poster being for kids.

This poster targeted towards kids  and inspires a playful mood complimenting visual elements of an Onigiri, Roads and Toy Cars. We made the onigiri look like fun and inviting cartoon character to breath life into the Onigiri and make it look appealing. As for the supporting elements the Toy Cars and Roads are to symbolize that Movement of keeping things going. Along with a faint city scape in the background. The Title also hosts fun graphics such as a graphic splash of liquid as well as a bowl under the "O" of the "On". With this poster we hope to inspire Kids or at least their parents to try out something from 7 Eleven that is kid friendly.

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- photoshoot for onigiri
- 3d for5 breifcase
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decided to go with the 7-11 colour as the background beacuse our team decided on that. Had the idea of hands grabbing the suitcase since its on the go so everything is easy for consumption therefore i framed it in that manner to attract adults.

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For the kids advertisement, i followed our groups plannign of having a friendly like onigiri but moving along with the tag line which is on the go so i made like a moving wind behind to make it look cute and interactive!!

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For the kids advertisement, I decided to make the Onigiri look like it's alive. As well as a very pop art centric colour scheme. I made the "n" of the "On" to flow down to make it look interesting. I tried some visuals under the "O" it turned out to look like a bowl so i decide to leave it like that.

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By 19th of May Thurs

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For the adults advertisement, I think we should keep it simple with easy visuals and attractive graphics. The reason I didn't want to use the Times New Roman font is because I feel it doesn't represent the true nature of 7 Eleven. Their brand and colours feel more playful and to put Times New Romans would crush the playful feeling. Even if it's for adults they would appreciate something a little more playful. At least that's what I think. As for the choices of the products I chose the most recognizable and portable to carry around. Such as the Onigiri series, Sandwhich series and other light snacks and drinks like Pokky and orange juice. This gives a rough idea of what adults can buy when they're in a need for speed. Lastly I decided to add a little touch by adding "Choose your own variety" to let the adults know that there are many options for them when they do come to 7 eleven to buy something. Thank you for listening to my TED talk :") Good Night.

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https://www.7-eleven.com.sg/Products/7-select-ready-to-eat

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7-Eleven Singapore: There's Always 7-Eleven

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7‑Eleven is the store of choice, not just for convenience needs but for a wide range of meals on‑the‑go, beverages & snacks. Convenience now comes with a side of rewards. Download the 7-Rewards mobile app today and every time you buy your favourite items from any 7-Eleven store in Singapore, you'll earn stamps that go towards winning tasty prizes and vouchers.

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https://eatbook.sg/bak-kwa-onigiri/

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EatBook.sg - Singapore Food Guide And Review Site

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7-Eleven Chicken Bak Kwa Onigiri

With mentaiko burgers and salted egg yolk fries coming into the scene, convenient fusion food seems to be all the rage these days. 7-Eleven is now hopping on board the bandwagon with onigiri inspired by popular Chinese New Year snacks! Behold, the 7-Eleven Chicken Bak Kwa Onigiri and Spicy Chilli Shrimp Onigiri. These new creations are sold at $2.50 each, or $4.80 for two.

As you take a bite of the Chicken Bak Kwa Onigiri, you'll find bak kwa spilling out from the bundle of Japanese rice. Sweet flavours that you expect from bak kwa are immediately evident as you make the first taste. The soft fluffy rice then pipes with steam, perfuming the air with smoky scents of chicken floss and bak kwa.

The Spicy Chilli Shrimp Onigiri is stuffed with a generous portion of hae bee filling. When you first bite into the onigiri, you'll get a satisfying snap from the seaweed. What comes next is an explosion of umami from the chilli shrimp.

Remember to heat the onigiri up in a microwave before feasting on it. This will make the piquant fragrances from the spicy shrimp filling more prominent, and accentuate the chicken bak kwa's sweet, smoky flavours.

Having these two rice balls - made without pork and lard - for lunch could pass as a satisfying meal. Other 7-Eleven onigiri options that we tried and love are Grilled Salmon Onigiri and Nasi Lemak Onigiri.

If you're feeling fungry, go for a plate of affordable Japanese curry rice or some of these underrated Japanese dishes around Singapore instead. For those who enjoy quick fixes at 7-11, we tried all of 7-11's ready-to-eat items and ranked the top 10! Japanese food lovers must also pay a visit to Yokozuna, a winner of the Eatbook Top 50 Awards 2018. The hawker stall offers cheap and good Japanese food in Toa Payoh.

10 Best Hawker Places With Pork Belly, Fried Chicken And More - Eatbook Top 50 Awards 2018

I crave for the Bread of life.

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Chicken Bak Kwa Onigiri and Spicy Chilli Shrimp Onigiri Now At 7-Eleven Stores - EatBook.sg - Singapore Food Guide And Review Site

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With mentaiko burgers and salted egg yolk fries coming into the scene, convenient fusion food seems to be all the rage these days. 7-Eleven is now hopping on board the bandwagon with onigiri inspired by popular Chinese New Year snacks! Behold, the 7-Eleven Chicken Bak Kwa Onigiri and Spicy Chilli Shrimp Onigiri.

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This is an exact replica of the previous one but in this way it's more themed around 7 eleven and would avoid the copyright thing. So now the pac man is a macaroni pasta and the ghosts are cute soda bottles. Since different drinks are represented by different colours like Coca Cola is red and Pepsi is Blue etc. it would make sense for the colour of the ghost. the "1" from one of the numbers in the poster can represent the price of a drink the $1 drinks.

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Concept: Pixel are and related to the classic video game of Pac man. The 7 and 11 are displayed throughout the poster acting as the borders which is in the game. It will show the same UI as the pac man game but themed in 7 11. 7 Select products are being shown as the products that is being eaten.

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Pixel art of 7 Eleven
- Pac man eating the food

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- Stop motion animation from the sides with different food items.

- Arrows pointing upwards to the "On the Go" title of the poster

- The orange can be a picnic mat

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How to Make Pixel Art [Tutorial for Beginners] | Adobe Photoshop

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NO TIME AM SORRY
- to repolace with hot and steamy food from 7 11

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to animate lights turning on

to animate steam neon light movements

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A khebab wiht neon signs

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Simmple drawing of the onigiri with a kid crossing the road like a zebra crossing

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Its like half screen of a person in officse and the other half is him at home eating beef rendang

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I used a tricycle to represent children since it's a transportation that they like to use and play with and also since our theme is On the Go I thought it would be a nice touch. It's a stark contrast to the giant ice cream that it is towing. Since Children LOVE ice cream. it would attract the children or at least for the parents to buy the ice cream.

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to animate cars moving through the pasta

ham and mac and cheese bouncing up from the screen

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I had written about the tiny billboards trend in July.

On a similar note, there seems to be an interesting trend in billboards using shadows to tell a story. The ingredients are - billboard, creativity, and shadows that are caused either by shadows or specially mounted lights.

Here are 7 creative instances when shadows were strategically used in billboards.
2006 July: McDonald's Sundial
This is one of the earliest billboards that used shadow play. The larger idea is interesting - to use a real sundial in the shape of McDonald's M (or 'arches') that casts a shadow in one of the 6 items listed on the billboard, from 6 am to 11 am! The communication was that McDonald's had something that you should consume at each hour of the day between those times.

2007 April: WWF
WWF used a billboard with a brilliantly placed awning on top to cast shadows starting at 12 noon, in sync with the message: 'Ocean levels are rising faster than ever'! As the sun moves, the awning's shadow keeps moving upwards creating the illusion of the ocean (waves) moving too moving dramatically fast upwards! Agency: Unknown.
2011 August: Newcastle ale
The US-based agency Vitro created a shadow-based billboard for the beer brand, Newcastle Brown Ale. The agency got a couple of New York-based shadow artists to create the billboard using 3,000 bottle caps. During the day, there is nothing happening on the billboard - people simply see the caption and the glass of beer. But in the night, given that the brand was targetting the nightlife, using a strategically positioned light source, the bottlecaps cast a shadow of a hand reaching out to the beer, to go with the line, "Taste the lighter side of dark" (a good fit for dark/brown ale).

2012 April: Emart
To promote Emart's 'Sunny Sale', the agency Cheil created a QR code made of shadows! They erected an outdoor installation comprising of 441 pillars which have 7 different heights. The idea is that the pillars cast a perfect shadow only during noon (12-1) and that shape is the QR code to unlock special deals! So, the outdoor installation creates time-based scarcity and makes it compelling people to wait for the QR code to show up fully during noon!

2014 May: Hrabri
The Croatian Telecom company Hrabri Telefon used a similar light-based shadow play for their 2014 campaign to highlight apathy towards child abuse, through their agency Señor, Zagreb. The specific point they wanted to make was that people know that abuse is happening and they do not report it. To communicate that to an audience with strong impact, they erected a billboard with a motion sensor light that glows when someone is walking by. The effect then is of that passerby standing by a child huddled in the ground because of abuse. Quite a powerful communication!
2014 June: Unicef
In the same year, the next month, the Bulgarian agency All Channels created a shadow-based billboard to highlight the very same theme - child abuse, for Unicef. The focus was slightly different though - where the Croatian billboard was to highlight people not reporting child abuse, the Bulgarian billboard was about highlighting child abuse by parents/caretakers in the night. To showcase that children who are abused at home in the night dread the experience, the agency designed the billboard in such a way that a strategically placed lamp at the bottom had a cut-out of a person. When switched on (in the night), the cut-out casts a large shadow above the child, communicating the message with a bang.

2020 January: BBC Dracula
This is probably the most famous shadow billboard, with good reason! Conceived by BBC's own creative team, the billboard looks confusing during the day - randomly placed stakes next to a callout about the new Dracula show. People know that stakes are related to vampires, but there was no story during the day. During the night, though, the billboard comes alive, in sync with the show's character! The aptly placed lamp casts a shadow of the stakes and it is the face of a Dracula!

In all these examples, more than people seeing the billboard/outdoor installation offline, what helps significantly is someone (or many people) being impressed with it and sharing it online/word-of-mouth. The total number of people seeing it offline may be far lesser than the number of people who may see the resultant word-of-mouth online. From that perspective, the billboards are merely a conduit to get people talking than being about something to communicate to the passersby (the actual audience).

Comments

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Creative use of shadows in outdoor advertising

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I had written about the tiny billboards trend in July. On a similar note, there seems to be an interesting trend in billboards using shadows to tell a story. The ingredients are - billboard, creativity, and shadows that are caused either by shadows or specially mounted lights.

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So for the two different posters have three differnt fonts fro each different age groups

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1. Office people who have no time or are rushing

2. Students who are youth and teens looking for cheap, fast, and affordable food options

3. Children

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using facial expression to engage viewers and bring bold color scheme

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example of theres liquid stuff then can have the surrounding containing liquid around it

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Ad for #2 Office Workers that dont have time to eat

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Ad for #2 Office Workers that dont have time to eat

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A guy hopping out a chopper with a 7 eleven burrito and coffee in hand.

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I think one of the things we can do is exaggerated posters like beyond realistic looks just to kind of push our ad to have this more wow factor

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Bleh run out of brain juice liao ;") Ad for #2 Office workers that got no time for a meal.

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Bleh run out of brain juice liao ;") Ad for #2 Office workers that got no time for a meal.

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Visuals show a clock with a fork and spoon as the handles. I was thinking maybe the numbers can be made out of food. and then surrounding the clock there would be food too. Or it could be a location too. Maybe neon lights would look nice

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Quote: "Even the boldest of adventurers need an energy boost

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Ad for #2 Office worker that don't need time to eat or needs a quick recharge

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Ad for #2 Office worker that don't need time to eat or needs a quick recharge

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This poster would have a very deep blue background with many ocean creatures like the jellyfish (an upside down instant noodle cup) fishes (Orange wedges) Boats (Potato chips) This ad shows the possibilities and variety in a 7 eleven to choose from. The instant noodle jellyfish would have some neon lights traces surrounding the cup noodles to show that it is a jellyfish.

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Ad for #2 Office workers that don't have time to eat

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Ad for #2 Office workers that don't have time to eat

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The visuals show an office worker being picked up by a helicopter instant noodles and grabbing onto a noodle strand. Taking off into the sky. Showing that 7 eleven's food helps provide energy to go to work. Some fluctuation 7 eleven colours behind the 7 and have a more muted pop art style.

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Ad for #2 people who don't have time to eat lunch

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Ad for #2 people who don't have time to eat lunch

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The visuals will show 3 different pills with different food items in it. with waves that are bright coloured and same theme as the 7 eleven's colours in pop art form. Message attracts people to come to 7 eleven to eat. With imagery of a pill it tells the viewer that like a pill it takes really fast time to consume it.

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If there are any particular products that look similar to something else we can do this

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If there are any particular products that look similar to something else we can do this

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"Personalized just like your Thumbprint" For #1/#2

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"Personalized just like your Thumbprint" For #1/#2

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Instant noodles can turn and twist into a thumbprint when swirled in the cup or from the rainbow idea it can turn into a thumbprint with 7 eleven colour scheme.

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Instant noodles can be pulled very far away and form a wavy pattern changing colours to the 7 Eleven colour scheme and then forms a rainbow then zooms out to reveal the different flavours of Instant noodles "Noodles that take you to the ends of the rainbow"