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Dear Sir or Madam,

I’m writing to suggest creating a community park in our neighborhood.

Our community needs this because there is currently no safe and open space where children and families can relax, exercise, or spend time outdoors together. Many people in our area want a place to enjoy nature without having to travel far.

This will help improve our community because it will encourage people to be more active, bring neighbors closer together, and make our area a more pleasant and healthy place to live.

I hope you will consider my suggestion.

Sincerely,

Pongsakorn

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Dear Sir or Madam,

I am writing to suggest the creation of a playground and creative activity center for children in our neighborhood. This facility could include areas for drawing, painting, and simple cooking or baking workshops, allowing children to explore and express their creativity in meaningful ways.

Our neighborhood needs this because many children today spend too much time on mobile phones or tablets. This habit not only affects their eyesight but also reduces their attention span and limits opportunities for real-life social interaction. A space where children can play, learn, and create together would provide a healthy and engaging alternative.

This facility would greatly improve our community by helping children develop their creativity, protect their eye health, and strengthen their friendships through shared activities. It would also make our neighborhood a happier and more connected place for families.

I hope you will consider my suggestion.

Sincerely,

Boonyasiri Kulkitlerdsakul

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Dear Sir or Madam,

I am writing to suggest the creation of a playground and creative activity center for children in our neighborhood. This facility could include areas for drawing, painting, and simple cooking or baking workshops, allowing children to explore and express their creativity in meaningful ways.

Our neighborhood needs this because many children today spend too much time on mobile phones or tablets. This habit not only affects their eyesight but also reduces their attention span and limits opportunities for real-life social interaction. A space where children can play, learn, and create together would provide a healthy and engaging alternative.

This facility would greatly improve our community by helping children develop their creativity, protect their eye health, and strengthen their friendships through shared activities. It would also make our neighborhood a happier and more connected place for families.

I sincerely hope you will consider this suggestion and take it into account for future community development plans.

Sincerely,

[Boonyasiri Kulkitlerdsakul]

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Dear Sir or Madam,

I’m writing to suggest creating a small community café in our neighborhood.

Our community needs this because there is no cozy place for residents to meet, relax, or work outside their homes.

This will help improve our area by bringing people together, supporting local businesses, and creating a welcoming space for students, families, and remote workers.

I hope you will consider my suggestion.

Sincerely, Kanyarat

004

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Dear Sir or Madam,

I’m writing to suggest creating a weekend market in our neighborhood.

Our community needs this because there are very few food options and shops in our area. Having a weekend market would allow local people to sell food and products, and residents could enjoy new places to eat and shop without traveling far.

This will help improve our community because it will bring people together, support local businesses, and make our neighborhood more lively and convenient.

I hope you will consider my suggestion.

Sincerely, Chakhrit.

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Dear Sir or Madam,

I’m writing to suggest creating a pet park in our neighborhood.
Our community needs this because many people have pets but there is no safe or open space where they can play or exercise. Sometimes, pets have to stay indoors all day, which is not healthy for them.
This will help improve our area by providing a safe place for pet owners to meet, helping pets stay active, and making our community more friendly and lively.
I hope you will consider my suggestion.

Sincerely,
Napatsawan

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Poowadol 027

Dear Sir or Madam, I'm writing to suggest creating a learning space for everyone in our neighborhood.

Our community needs this because many children and elderly people lack knowledge about important things such as scams and fake news.

This will help improve our area by giving them a better chance to avoid scams and fake news, which can cause losses.

I hope you will consider my suggestion.

Sincerely,

Poowadol Eiamaimsamran.

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Dear Sir or Madam,

I would like to suggest creating a bulky waste drop-off area in our neighborhood.

Our community needs this because large items are often left in random places, which makes the area untidy.

This will help keep our neighborhood clean and convenient for everyone.

I hope you will consider my suggestion.

Sincerely,

[Kittiyakorn]

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Dear Sir or Madam,

I’m writing to suggest installing brighter street lights in our neighborhood.
Our community needs this because the streets are too dark at night, and many people like to exercise in the evening.
This will help improve our area by making it safer and encouraging more people to come out and exercise together, which will also strengthen relationships in our community.

I hope you will consider my suggestion.

Sincerely,
Supanan Koomphon

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Dear Sir or Madam,

I’m writing to suggest creating a pet park in our neighborhood.

Our community needs this because many people have dogs, but there is no safe or open space to walk or play with them.

This will help improve our area by giving pet owners a place to exercise their pets and meet other neighbors.

I hope you will consider my suggestion.

Sincerely,

Phannaphat

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Dear Sir or Madam, I’m writing to suggest creating a Children’s Discovery Museum in our neighborhood. Our community needs this because it will provide a safe and fun place for children to learn through play and explore science, art, and culture.

This will help improve our area by encouraging families to spend more time together, attracting visitors, and promoting education and creativity among young people.

I hope you will consider my suggestion.

Sincerely,

[010 Thanakorn Thonglue]

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Borwonnan018

Dear Sir or Madam,

I’m writing to suggest that our local government enforce stricter parking rules in our neighborhood.

Our community needs this because many residents park their cars outside their houses to keep more space inside, which causes problems for others. People have to walk around the parked cars, often stepping into the middle of the road, which is unsafe.

This will help improve our community by making the streets safer and more organized for everyone.

I hope you will consider my suggestion.

Sincerely,

Borwonnan Inkhiew

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Dear Sir or Madam,

I’m writing to suggest creating a mini park in our neighborhood.

Our community needs this because there is currently no space for people to relax, exercise, or do activities together. This will help improve our area by promoting better health and encouraging community participation.

I hope you will consider my suggestion.

Sincerely,

Weeraphol

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Nattanicha 008

Dear Sir or Madam,

I am writing to suggest building a small community gym in our neighborhood. Many residents want to exercise, but there is no nearby place for fitness.

A gym would help improve our community by promoting health, encouraging social interaction, and providing a safe place for people of all ages to stay active.

I hope you will consider my suggestion.

Sincerely,

Nattanicha Boonchom

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Dear Sir or Madam,

​I’m writing to suggest creating better and brighter lighting around our community playground and walkways.

​Our community needs this because although we have lights that turn on at 6 PM, they are not strong enough. When it gets completely dark, the playground and the surrounding paths are still very dim and feel unsafe.

​This will help improve our area by making it safer for residents who want to exercise in the early morning or later in the evening when it is less crowded. Many people worry about dangers in the dark, such as insects or other safety threats. Better lighting will allow everyone to use our park comfortably.

​I hope you will consider my suggestion.

​Sincerely,

​Nadtikan Intamao

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Dear Sir or Madam,

I’m writing to suggest creating a recycling station in our neighborhood. Our community needs this because there are no clear waste collection points. Nowadays, garbage collectors only pick up trash from specific areas, but there are not enough proper stations for residents to leave their waste. This will help improve our community because it will keep our streets cleaner, make waste management more organized, and encourage people to recycle more.

I hope you will consider my suggestion.

Sincerely,

Bongkotmat Jaturasaengphairot

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Dear Sir or Madam,

I’m writing to suggest adding more street lights in our neighborhood.

Our community needs this because the area is not bright enough at night, which makes it feel lonely, scary, and unsafe for people walking after dark.

This will help improve our community by increasing safety and making residents feel more comfortable going out at night.

I hope you will consider my suggestion.

Sincerely,

Lapatsarada

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Dear Sir or Madam,

I’m writing to suggest creating a recycling station in our neighborhood.

Our community needs this because there is no proper place for people to separate and recycle their waste. Many people throw everything in the same bin, which causes pollution.

This will help improve our area by keeping the environment clean, reducing waste, and teaching people the importance of recycling.

I hope you will consider my suggestion.

Sincerely,

Kobkarn

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Dear Sir or Madam,

I’m writing to suggest creating a sports center in our neighborhood.

Our community needs this because there is no proper place for people to exercise or play sports together. Many young people have to travel far to find a gym or playground.

This will help improve our area by encouraging people to stay healthy, spend time outdoors, and build stronger relationships among neighbors.

I hope you will consider my suggestion.

Sincerely,

Srisuphak

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Dear Sir or Madam,

I’m writing to suggest creating a public park in our neighborhood.

Our community needs this because there is no green space for people to relax or exercise.

This will help improve our area by providing a place for families and children to enjoy outdoor activities.

I hope you will consider my suggestion.

Sincerely,

Nawaporn Laoarun

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Dear Sir or Madam,

I’m writing to suggest building a co-working space with a relaxing area in our neighborhood.

Our community needs this because many people work or study online, but there is no good place to sit, work, or relax with friends.

This will help improve our area by giving people a nice place to work, meet others, and spend time together.

I hope you will consider my suggestion.

Sincerely,

[Jiratchaya Kaskasem]

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Dear Sir or Madam,

I’m writing to suggest creating more street lights in our neighborhood.

Our community needs this because the streets are too dark at night, and many of the street lights are broken or not enough.

This will help improve our area by making our community safer and allowing people to travel more easily at night.

I hope you will consider my suggestion.

Sincerely,

Kanpichaya Puapanich

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Dear Sir or Madam,

I'm writing to strongly suggest the creation of a smell-control and pollution management system in Tha Sai, Samut Sakhon.

For many years, our community has suffered from severe odors and waste emissions coming from nearby fish factories. When I was in primary school, the smell was so strong that students could barely concentrate in class. Every day, we had to breathe in unpleasant air that affected our health and well-being, especially for our respiratory systems. No child should have to grow up surrounded by pollution.

Our neighborhood urgently needs a proper system to control industrial odors, manage wastewater, and reduce greenhouse gas emissions. Such a facility will not only protect people’s respiratory health, but also improve the overall quality of life in our area. It will show that our community values both environmental sustainability and the health of future generations.

I sincerely hope you will take this issue seriously and consider implementing this facility as soon as possible. The people of Tha Sai deserve clean air and a safe environment to live and learn in.

Sincerely,

Rada

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Write a short letter to your local government requesting a new feature, facility, or event for your neighborhood. Explain how it will help improve your community.

Here are some guidelines to help with your thinking. There is also a sample frame for you to fill in at the end of the post.

Step 1: Choose your idea

Think of one thing your neighborhood needs.

💡 Examples:

• A playground for children

• A community garden

• A recycling station

• A weekend market

• A sports center or gym

• More street lights

• A pet park

Prompt:

👉 What new feature, facility, or event would you like in your neighborhood?

Write: I would like to suggest …

Step 2: Explain why it’s needed

Think about problems or needs in your area.

💡 Examples:

• There is no safe place for children to play.

• People don’t have a place to meet and relax.

• The streets are too dark at night.

Prompt:

👉 Why do you think your neighborhood needs this?

Write: Our neighborhood needs this because …

Step 3: Explain how it will help

Think about benefits for the community.

💡 Examples:

• It will make our neighborhood safer.

• It will help people become healthier.

• It will bring people together.

Prompt:

👉 How will it improve your community?

Write: This will help improve our community because …

Step 4: Closing politely

End your letter with a polite request.

💡 Example:

• I hope you will consider my suggestion.

• Thank you for your attention to this matter.

Prompt:

👉 How will you end your letter politely?

Sample Frame for Students

Dear Sir or Madam,

I’m writing to suggest creating __________ in our neighborhood.

Our community needs this because ___________________________.

This will help improve our area by ___________________________.

I hope you will consider my suggestion.

Sincerely,

[Your Name]

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Kobkarn 002 ,Nawaporn 015

I will compare two designs: one that works well and one that does not. The first example is the LINE app, which is very successful in Thailand. The second example is self-checkout machines from Western countries, which failed to attract Thai users. Both designs aim to make daily life easier, but their results are very different.

The successful design is LINE, made for mobile users who want fast communication and convenience. It fits Thai users’ needs because it combines chatting, shopping, and payment in one platform. One feature that works well is the use of colorful stickers and emojis, which match Thai people’s expressive communication style. This shows that the designers understand the social and emotional context of local users.

On the other hand, self-checkout machines failed in many Thai stores because they ignored users’ real behavior. The designers expected users to prefer independence, but in reality, most Thai people value personal service and face-to-face interaction. The machines also require digital payment, which not everyone is familiar with. As a result, people found them confusing and avoided using them.

Both examples show that understanding people’s lifestyle, culture, and expectations is essential in design. This supports the idea that to design for the world, we must design for where people truly are.

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Napatsawan 014 , Supanan 032

I will compare two designs: one that works well and one that does not. The first example is LINE MAN in Thailand, which is successful because it connects daily services through an app people already use. The second example is Google Pay, which failed because it ignores how Thai people prefer to manage digital payments.

The successful design is LINE MAN, made for people living in Thai cities who value convenience. It fits the user’s needs because it combines delivery, transport, and grocery services within LINE, an app most Thais use to chat. One feature that works well is its integration with LINE Pay, which helps users to pay quickly without switching apps. This shows that the designer understands the user’s context because it fits how Thai people prefer using many services in one app.

On the other hand, the design of Google Pay failed because it assumes users prefer a global, card-based system. The designers expected the user to connect credit cards easily, but in reality, many Thais rely more on mobile banking apps or QR code payments. This design ignores the user’s real situation, such as the popularity of local e-wallets and cashless QR systems. As a result, people found it confusing and unhelpful.

Both examples teach us that good design is not only about technology but also about understanding people’s context. A design that respects local culture can become part of people’s lives, while one that ignores it will fail. This comparison supports the idea that effective design must start with empathy and awareness of real users’ needs.

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Pongpon 021 & Poowadol 027

My examples that I’m going to explain and compare are both successful designs. They both have one goal, which is to make a web/app for customers. But the thing that’s different is they use different methods.

I will compare two designs: one that work well and one that does not.

The first example is X, which is successful because it’s very easy to use and easy to understand. The second example is KMUTT web, which is failed because you can’t find anything you want instantly when you use that site.

For X, which is a successful design, the users can be people of every age because it’s a social platform. The design is simple and clean, which helps everyone understand how to use the app. The features that show the designer understands the users are the icon buttons and UI placement, because everyone can understand them and find the buttons easily.

The unsuccessful design is the KMUTT site. The site’s goal is to be used by students. It doesn’t completely fail, but it’s not good either. The problem for me is that sometimes the text is too small, sometimes the icons are bad, but the main problem is the button placement. You can’t find the button you want right away when you enter the site. Even if you use it a second time, you still have to press many buttons to find what you need. I think the problem is that the website was made by someone outside the university, or it’s just too old and not updated.

In conclusion, both examples show how big the difference is between looking from the user’s view and looking from the creator’s view. The main problem is about making it easy to use and making people happy while using it, not annoyed like the website I wrote about earlier. Thank you.

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Jiratchaya 005, Pongsapak 022

I will compare two designs, one that works well and one that does not. The first example is a traditional Thai house, which succeeds because it suits Thailand's hot and rainy climate. The second example is a European style house built in Thailand, which failed because it doesn't fit the local climate. Both designs strive to create comfortable living spaces, but only one fit the environment.

The successful design is the traditional Thai house, made for people living in the tropics. It fits the users’ needs because being built on stilts, keeping the floor cool and protected from flooding. One feature that works well is the high, sloping roof, which helps users toallows rainwater to easily drain away. This shows that the designer understands the users’ context because the design fit in the climate, culture, and daily life of Thais.

On the other hand, the design of the European style house in Thailand failed because it imitates Western designs without making any changes. Designers expect users to like thick walls and small windows, but in reality, these things make the house hot and stuffy. This design ignores the users’ real situation,  such as intense sunlight, heavy rain, and humidity, leading to discomfort and difficulty in maintaining.

As a result, people found it uncomfortable and difficult to maintain.

Both examples demonstrate that design must be compatible with local climates and cultures. To design for the world, we must first understand where people live.

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006 Chakhrit, 024 Ployphatcha

In design, success often depends on how well a product fits the culture and lifestyle of its users. We will compare two example. one that works well in our local context and one that fails because it ignores local users’ needs. The first example is LINE, a messaging app widely used in Thailand, while the second is Facebook Dating, which struggled to attract Thai users.

LINE is successful because it truly understands the communication style of Thai people. It offers colorful themes, easy group chats, and a wide range of free stickers that help users express emotions in a fun, indirect way. This feature fits Thai culture, where people often prefer friendly and polite expressions rather than serious or direct messages. Moreover, LINE has adapted to local habits by adding features like mobile payment, shopping, and official accounts for local businesses. These details show that the designers studied how people actually live and communicate in this region.

In contrast, Facebook Dating failed because it ignored social values related to privacy. The app expected users to feel comfortable linking their dating profiles with their public Facebook accounts. However, many Thai users prefer to keep romantic relationships private. As a result, the feature felt uncomfortable and unappealing. This comparison shows that good design must respect local culture and understand real user behavior.

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Kanyarat 004, Weeraphol 030

I will compare two designs: one that works well and one that does not. The first example is LINE, which is successful because it fits Thai users’ communication habits and lifestyle. The second example is KakaoTalk, which failed in Thailand because it did not adapt to local needs or culture.

The successful design is LINE, made for users in Thailand and other Asian countries. It fits users’ needs because it offers friendly features like cute stickers, group chats, and video calls. One feature that works well is LINE OA, which helps small businesses interact with customers easily. LINE also combines services like food delivery, payments, and shopping into one app, matching Thai users’ preference for convenience. This shows that the designers understand the users’ context, especially their informal communication style and mobile-first behavior.

On the other hand, the design of KakaoTalk failed because it assumed Thai users would switch from LINE without strong motivation. The designers expected users to register via email and adopt Korean-style features, but in reality, many Thai users, especially older adults or those in rural areas, prefer simple onboarding using phone numbers. This design ignores real limitations such as low digital literacy, older smartphones, and slow internet. As a result, people found it unfamiliar and unnecessary.

Both examples show that successful design begins with empathy and cultural awareness. This comparison supports the quote: “Design for where people are, not where you are.”

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Pipatpong 025 and Sansucha 033

We will compare two designs: one that works well and one that does not. The first example is the payment system using debit cards or mobile phones, which is successful because it offers convenience and security for users in many countries. The second example is the QR payment system in Thailand, which failed to work well in other countries because it was designed to match Thai people’s behavior. Many of whom do not always carry debit cards but it does not fit cultures with different payment habits.

The successful design is the payment system using debit cards or mobile phones, made for people in urban areas who value speed, safety, and convenience in financial transactions. It fits the users’ needs because many people prefer to avoid carrying cash and enjoy being able to pay instantly through secure electronic systems. One feature that works well is contactless payment, which helps users complete transactions quickly by simply tapping their card or phone. This shows that the designer understands the users’ context because it matches modern lifestyles where people are often busy.

On the other hand, the design of the QR payment system in Thailand failed to work well in other countries because it was too specific to Thai users’ habits. The designers expected users everywhere to be comfortable scanning QR codes and linking them directly to their bank accounts, but in reality, many people in other countries prefer using debit or credit cards. This design ignores the users’ real situation, such as differences in banking systems, internet access, and trust in digital payments. As a result, people in some regions found it confusing and inconvenient, and the system was not widely adopted outside Thailand.

Both examples teach us that successful design depends on understanding the local context and users’ real behaviors. The comparison shows that a design that works well in one culture may not succeed in another if it ignores people’s habits and environment. This supports the idea that good design starts with “empathy”  knowing “where people are” and creating solutions that truly fit their daily lives.

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We're going to compare two designs: one that works well and one that does not. The first example is the “Bleep Bridge,” which is successful because it directly addresses the needs of a local community. The second example is the pedestrian overpass in front of KMUTT, which failed because it ignored how students actually behave in their daily routines.

The Bleep Bridge was built for a community with an old, unsafe canal bridge. It works because it gives people a safe, functional, and affordable way to cross. One fun feature is the sign that says, “If satisfied… honk once,” which engages the community and even gives the bridge its nickname. This shows the designers understood their users perfectly the students themselves did everything from surveying and designing to building the bridge in just five days, taking local culture, resources, and everyday life into account.

On the other hand, the pedestrian overpass in front of KMUTT failed because climbing it is tiring, and the distance to the other side of the road is short. The designers expected students to walk up the bridge for safety, but in reality, not all students use it as expected. This design ignores the users’ real situation, such as assuming students are willing to exert extra effort, and as a result, the overpass is underused compared to what the designers anticipated.

These two examples show that good design isn’t just about making something look nice or innovative, it’s about understanding the people who will actually use it. When designers pay attention to real needs and daily habits, like the community using the Bleep Bridge, their work becomes meaningful and appreciated. But if they ignore users’ perspectives, like with the pedestrian overpass in front of KMUTT, even the best intentions can end up frustrating or useless. Designing with empathy—putting yourself in the users’ shoes makes all the difference.

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Bongkotmat 017, Srisuphak 031

We will compare two designs: one that works well and one that does not. The first example is PromptPay, which is successful because it fits local payment culture and makes digital transactions simple for everyone. The second example is Apple Pay, which failed to gain wide adoption in some regions because it does not fit well with local payment habits.

The successful design is PromptPay, made for Thai users who need a quick and easy way to send or receive money. It fits users’ needs because it connects directly to bank accounts and uses only phone numbers or ID numbers for transfers. One feature that works well is the QR code payment, which allows users to pay anywhere instantly. This shows that the designers understood the local lifestyle, where convenience and mobile banking are essential.

On the other hand, the design of Apple Pay failed in some countries because it did not match users’ real payment behavior. The designers expected users to switch from cash or local apps to mobile payment quickly, but in reality many people preferred familiar methods. This design ignored the users’ context, such as device compatibility and local banking systems. As a result, people found it inconvenient and unnecessary.

Both examples show that good design depends on understanding users’ habits and context.

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Kanpichaya 003, Natcha 007

I will compare two e-commerce designs. Shopee, which works well in the Thai market, and Lazada, which sometimes fails to meet local users expectations. Both platforms aim to make online shopping easier, but Shopee shows a better understanding of where people are and how they shop.

The successful design is Shopee, made for users in Southeast Asia who prefer convenience, fun, and promotions. It fits users needs because it combines bright colors, simple navigation, and features like Shopee coins, flash sales, and chat with sellers. One feature that works especially well is the Shopee Live function, which lets users watch and buy in real time. This shows that the designers understand local shopping behavior and social habits.

On the other hand, Lazada sometimes fails because its interface looks too formal and less engaging. The designers expected users to focus mainly on product quality and structure, but in reality, Thai users enjoy interaction and gamified experiences. Lazada’s search function can also be confusing, showing irrelevant results. As a result, users may find it less fun and harder to use.

Both examples teach us that successful design depends on understanding users culture and behavior. To design for everyone, we must design for where people truly are.

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​I will compare two designs for food containers in Thailand. The first example is the Pinto, which works well because it matches the local culture. The second example is single-use plastic packaging, which is a bad design because it is not good for the environment.

​The Pinto is a successful design, made for Thai people who bring food from home to school or work. It fits their needs because Thai meals often have rice with different side dishes, and the Pinto’s layers keep the food separate. A good feature is that it is strong and can be used many times, which helps users save money and make less trash. This shows the design understands the local way of life and the value of saving.

​On the other hand, the design of single-use plastic for food delivery is a failure because it focuses only on short-term convenience. Designers expected people to use it once and throw it away, but this creates a very big waste problem. This design ignores the real situation, for example, that there is no good recycling system for so much plastic trash in Thailand. As a result, people find it is bad for the environment and feel guilty for creating so much garbage.

​These examples teach us that a good design thinks about how a product will be used from start to finish. The Pinto is a smart, long-lasting solution made for local needs. But single-use plastic is a design that only thinks about being easy, and in the end, it creates a new, bigger problem.

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Boonyasiri 019, Phannaphat 023

I will compare two designs: one that works well and one that does not. The first example is the LINE application in Thailand, which is successful because it fits the lifestyle and culture of Thai users. The second example is Facebook Marketplace’s early version, which failed in some Asian markets because it ignored local user behavior.

The successful design is LINE, made for people who value personal connection and easy communication. It fits Thai users’ needs because it combines chatting, stickers, and payment features in one platform. One feature that works well is LINE stickers, which help users express emotions playfully. This shows that the designers understand how Thai people love using fun visuals and emotional communication.

On the other hand, the design of Facebook Marketplace failed because it did not match the real behavior of local users. The goal of this design was to create a convenient online platform for buying and selling items directly. However, the designers expected users to trust strangers, but in reality many Thai users preferred using Facebook groups or private chats to build trust first. This design ignored the importance of social connection and reliability in Thai culture. As a result, people found it unreliable and avoided using it.

Both examples teach that design success depends on cultural understanding. The comparison supports the quote to design effectively, we must create for where people truly are, not where designers come from.

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I will compare two house designs: one that works well in Thailand and one that does not. The first example is the traditional Thai house, which is successful because it fits the local climate and lifestyle. The second example is the modern European-style house, which failed in some Thai contexts because it ignores local environmental needs.

The successful design is the traditional Thai house, made for people living in a hot and humid climate. It fits the users’ needs because it is raised on stilts, allowing air to flow under the floor and keeping the house cool. One feature that works well is the open veranda, which helps users to relax and socialize outdoors while staying shaded and cool. The high roof helps release heat, and the wide veranda provides space for family activities. This shows that the designer understood the users’ context and the natural conditions of Thailand.

On the other hand, the design of modern European-style houses failed in Thailand because it does not suit the weather. The designers expected users to live comfortably in closed, air-conditioned spaces, but in reality, energy costs are high and humidity builds up. This design ignores the users’ real situation, such as tropical heat and heavy rain. As a result, people found it expensive and uncomfortable to maintain.

These two examples teach us that good design must respect the local climate and lifestyle. The comparison shows that understanding people’s environment is essential for sustainable and comfortable living.

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Writing activity: Compare & Critique

Objective: Encourage critical thinking about cultural relevance in design.

Task

Write a short comparison (200-220 words) between:

A design that works well in your local context, and

A design that fails because it ignores local needs.

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After

1. First, we improved the Lazada application because we wanted this text of app is clear and easy to use

2. Next, we made the design more comfortable to use such as redesign of text and color.

3. Compared with the old version, we also made it easier to read and use.

4. Finally, we believe our version is the most convenient for all users.

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After

1. First, we improved the Lazada application because we wanted this text of app is clear and easy to use

2. Next, we made the design more comfortable to use such as redesign of text and color.

3. Compared with the old version, we also made it easier to read and use.

4. Finally, we believe our version is the most convenient for all users.

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Before

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Before hospital website yasss

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Before

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Our scenario is about helping elderly people take their medication correctly. Our group created a smart IoT pillbox, which organizes medicine by time and dosage and sends reminders so users never miss or take the wrong amount. The other group created a mobile app, which tracks prescriptions and notifies users when it is time to take their pills. Both innovations improve medication management, but they are different because the IoT pillbox provides a physical solution with automatic control, while the app depends on smartphones. In my opinion, the smart IoT pillbox is better for the customer because it is easier and safer for elderly people. It is more useful than the app since many seniors struggle with smartphones. Therefore, I believe the IoT pillbox meets the customer’s needs more effectively.

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Our scenario is about Person B, a 65-year-old woman who often forgets to take her medicine and sometimes takes the wrong dose. Our group created a smart pill box with IoT system, which reminds her by using Bluetooth, light, sound, and app notifications. The other group created a mobile app reminder, which sends alerts through the phone only. Both innovations help the user remember medicine schedules, but they are different because our smart pill box is more practical and portable. In my opinion, the smart pill box is better for the customer because it provides several notifications and controls the medicine directly. It is more useful than the app alone since it reduces the risk of taking the wrong medicine. Therefore, I believe the smart pill box meets the customer’s needs more effectively.

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Borwonnan 018

Our scenario is about a 65-year-old woman who needs to take medicine every day but often forgets or takes the wrong dose. Our group created Smart Pill Box, a smart pillbox connected to a mobile app. It gives light and sound reminders and shows the medicine schedule. The other group created Medi Pocket, a pillbox that directly gives the correct medicine at the right time but has no app. Both ideas help the woman take her medicine correctly, but they are different because Smart Pill Box focuses on reminders while Medi Pocket gives the medicine directly. I think Medi Pocket is better because it is easier and safer for her.

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Write a paragraph (about 100 words) to answer the following question:

You have proposed one innovation to meet your customer’s needs, and you have also listened to another group’s innovation. Write a paragraph comparing the two. Explain which innovation better meets the customer’s needs and give clear reasons for your choice. Use comparing and contrasting words such as similar, different, however, while, both, better than, more useful than, etc.

Suggested outline (feel free to adjust)

Our scenario is about __________________________.
Our group created ______________________, which __________________________.
The other group created ______________________, which __________________________.
Both innovations __________________________, but they are different because __________________________.
In my opinion, ______________________ is better for the customer because __________________________.
It is more useful than ______________________ since __________________________.
Therefore, I believe ______________________ meets the customer’s needs more effectively.

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In group, what have you learnt from your friends' comments?

How will you use the comments or questions in the future?

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What if I have to grade your group based on these posts?

What should I look at? How should I grade you? Please feel free to share

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oup name: OnlySeaweed (005,008,020,022)

Case study brief: E-commerce Shopping

Background: The concept of e-commerce began with Electronic Data Interchange (EDI) in the 1960s and expanded rapidly with the rise of the internet in the 1990s.

Key Debut Milestones, 1994 NetMarket completed the first secure online transaction (a Sting CD). 1995 Amazon and eBay launched, revolutionizing online retail. 1999 Alibaba was founded in China, shaping the Asian e-commerce market.

Analysis questions:

1. Making money: Direct Sales Revenue, Transaction Fees & Commissions,Advertising & Promotions

2. Linking to other trends: Digital payments, mobile wallets, fast delivery

3. Wide appeal: Big choice, convenience, trust, discount

4. New technology & jobs: AI for product recommendations, AR for virtual try-on.

New Jobs: Live Streamer, Digital Marketer,

5. Prediction: Live Shopping, Metaverse Shopping.

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Group name: Femboy Enjoyer (010,012,013,021,027)

Case study brief: EV Car

Background: Origin in early 1900s, revived 2000s, gained popularity with Tesla. Eco-friendly alternative, government support.

Analysis questions:

1. Making money: Car Sales , Charging services

2. Linking to other trends: Green energy , smart cities

3. Wide appeal: Environmental benefits , cost savings

4. New technology & jobs: Ev engineers , Charging infrastructure

5. Prediction: Strong staying power , tech growth

66130501010 thanakorn

66130501012 thirapat

66130501013 napatsanan

66130501021 pongpon

66130501027 poowadol

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Group name: WorkfromHope

004,006,014,024,030,032

Case study brief: Metaverse

Background

origin: Neal Stephenson’s 1992 novel Snow Crash , Mark Zuckerberg 2004

debut: 2021 when Facebook rebranded to Meta

interesting & facts:

Second Life (2003) pioneered virtual economies

Blockchain enabled virtual land ownership

Pokémon GO (2016) popularized AR experience

Over 3 billion user wordwide

Analysis questions

1. Making money: virtual marketplaces, NFTs, digital fashion, creator economies

2. Linking to other trends: Web3, AI, AR/VR, and digital identity

3. Wide appeal: gamers, creators, educators, and businesses, Gen Z

4. New technology & jobs: avatar design, virtual architecture, metaverse strategy

5. Prediction:

Metaverse will evolve into a hybrid space blending physical and digital life

Likely to reshape education, commerce, and entertainment

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Group name: First 025, Rada 028, Panghom 044

Case study brief: AI in Sustainability

Background:

Origin in climate tech, renewable energy optimization, waste management, smart cities, data-driven environmental monitoring.

Analysis questions:

1. Making money: Carbon credits, energy savings, efficiency tools, green investments, ESG consulting

2. Linking to other trends: Renewable energy, smart cities, circular economy, electric vehicles

2016–2020 Major push with the Paris Agreement and global climate commitments

3. Wide appeal: Cost reduction, eco-conscious consumers, global climate goals, business efficiency, government support

4. New technology & jobs: AI-powered, predictive analytics, sustainability analysts, green data scientists, cleantech startups

5. Prediction: Strong staying power, driven by regulations, corporate responsibility, climate urgency, ongoing tech innovation

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Group Name : Mum Teng Nhong 003 007 016

Background: It became popular with TikTok users who shared short makeup reviews and real-world results.

It‘s become more common during COVID-19 as more people shop online.

Analysis questions:

1.Marking money: Make money from sponsorships, ads, and boosted product sales

2.Linking to other trends: It connects with trends such as influencer marketing, beauty tutorials, unboxing videos, and TikTok short clips that showcase cosmetic use.

3.Wide appel: • Everyone can be an ”online seller.“ - Easily accessible, selling with a mobile phone.

• Attracts both teenagers and working adults.

4.New technology & jobs: TikTok’s algorithm spreads content, creating jobs as beauty creators and live sellers

5.Prediction: Likely to stay, as people trust real reviews and online shopping keeps growing

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Group name: toNightOneFightOneEgg 002,009,015,018

Case study brief: Trends TikTok short video

Background: TikTok, a short-form video app, rapidly became a global sensation post-2017 due to its unique algorithm and user-generated viral trends. It has profoundly influenced pop culture, music, and social interactions worldwide.

Analysis questions:

1. Making money: Income generation: Advertising (brand sponsorships, in-app ads), e-commerce integration (TikTok Shop), Creator Fund/tips, and boosting music industry revenue (song streams/sales).

2. Linking to other trends: Connections: Aligns with short-form content consumption, the creator economy, DIY/life hacks, social activism, nostalgia, and music discovery.

3. Wide appeal: Reasons: Low barrier to entry, high relatability, powerful algorithmic discovery (For You Page), strong sense of community/participation, and extremely diverse content catering to all niches.

New jobs: TikTok Influencers/Creators, Trend Forecasters, specialized Social Media Managers, Content Producers, and TikTok-specific Music Promoters.

4. New technology & jobs: Technology's role: AI-driven "For You Page" algorithm, user-friendly in-app editing tools, mobile-first design, and seamless cross-platform sharing.

5. Prediction: 1. Likely to persist due to its adaptability, deep cultural integration, robust economic ecosystem, global reach, and powerful algorithm.

2. Faces strong competition, risk of content saturation, regulatory scrutiny, and creator burnout.

​3. While individual trends are fleeting, TikTok's trend mechanism as a cultural force will likely endure by adapting to challenges.

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Group name: 1 2 3 4 5 I l Love You (017,023,031)

Case study brief: TikTok Dance Live

Background: It originated in China as a dance competition where viewers donate, and the performer with the highest score becomes the winner.

Analysis questions:

1. Making money: Creators earn from TikTok gifts, sponsorships, and boosted music streams.

2. Linking to other trends: Connects with K-pop, fashion outfits, and fitness dance.

3. Wide appeal: Fun, easy to join, catchy songs, and real-time interaction with fans.

4. New technology & jobs: TikTok Live algorithm, filters, and effects create new roles like dance creators and influencers.

5. Prediction: The trend will stay but evolve with new styles and AR/VR experience

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Group name: Broccoli 001, 019, 026, 029

Case study brief: TikTok Shop Trend

Background:

Origin: Launched 2021

Debut: In-app shopping feature

Facts: Fast growth in Asia, global expansion

Analysis questions:

1. ﻿﻿﻿Making money: Sales commissions, ads, brand partnerships

2. ﻿﻿﻿Linking to other trends: Influencer marketing, live-stream shopping, short videos

3. ﻿﻿﻿Wide appeal: Easy shopping, fun content, trusted creators

4. ﻿﻿﻿New technology & jobs: AI recommendations, AR try-ons, new roles (live sellers, content creators)

5. ﻿﻿﻿Prediction: Strong staying power — adapts to tech & youth culture

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Group name: ....

Case study brief: ....

Background: Give some background information (origin, debut time, interesting facts, ...)

Analysis questions:

1. Making money: How does the trend generate income?

2. Linking to other trends: What other trends did your case connect with to become more popular?

3. Wide appeal: Why does your chosen trend appeal to such a wide range of people?

4. New technology & jobs: What role did technology play in its spread? What new jobs has this trend created?

5. Prediction: Based on its characteristics, do you think this trend has staying power, or will it fade? Why?

Include a photo of the trend in your group's post.

Only use short phrases for your answers.