# data[].attributes.body
camera angles enhance perspective such as low angles give power

close ups provide emphasis

sound effects animate products giving them animations

accessories enhance the product

products such as clothes , props and models

lighting is used to draw your eye to certain parts of the shot

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make some sad/happy to further the advertisement of your product

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Emotional Transfer​

Beautiful People ​

Famous People ​

Ordinary people ​

It’s Easy ​

Macho​

Femininity ​

Repetition

Exotic ​

Flattery ​

Testimonials​

Sex​

Fear ​

Symbols ​

Humour ​

Hype​

Fitting in​

Cute​

Promises

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using rap music to advertise a product such as using a lyric from the song and a font used in a music video

the o's are coloured in to represent bullet holes

the fingerprints are to show that he has been arrested for gun possession

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this advert is advertising a car but uses very carefully crafted language to make it sound like he could also being talking about a person in this audio clip

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this advert works well as the audio directly relates to the scene , they present the vw as protecting the young child

it also uses a slogan at the end to say that there products are reliable unlike many other things in life

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quantitative data : data that can be counted / measured

qualitive data : data that cant be measured numerically

primary research : research /data that you collect/find yourself

secondary research : research/data that is from a external source

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public service broadcasters : BBC

private companies : ITV

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bbc being a public service broadcaster allows them to make shows for minorities and more accessible content as they dont have to find advertisers to support there profit

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local : Mansfield 103.2

national : bbc news

international : bbc world service , disney , netflix

community : takeover

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conglomerates are a media organisation that own a large number of companies mass media

they are vertically and horizontally integrated

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production - content creation

distribution - packaging and transmitting content

exhibition - delivery to or reception by end customers

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spreading market share by diversifying what you do

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made by governmental organisations to provide information