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Phrases

protect your personal data (schütze deine persönliche Daten)

share responsibly (verantwortungsvoll teilen)

control your privacy settings (kontrolliere deine Datenschutzeinstellungen)

limit data access (begrenze den Datenzugriff)

overshare personal details (Persönliche Daten weitergeben)

monitor activity (Aktivität überwachen)

track online behavior (Online-Verhalten verfolgen)

violate user trust    (Vertrauen der Nutzer verletzen)

collect personal information (Persönliche Informationen sammeln)

examine privacy policies  (Prüfen von Datenschutzrichtlinien)

ensure online safety (Gewährleistung der Online-Sicherheit)

Nouns explained

data ownership (Dateneigentum)

cyber-/ datasecurity (Cyber-/ Datensicherheit)

digital footprint (digitaler Fußabdruck)

privacy policies (Datenschutzrichtlinien)

two-factor authentication (Zwei-Faktor-Authentifizierung)

user consent (Einwilligung der Nutzer)

right to own image (Recht am eigenen Bild)

anonymity (Anonymität)

data breach (Datenschutzverletzung)

identity theft (Identitätsdiebstahl)

hacker (Hacker)

surveillance (Überwachung)

third-party access (Zugriff durch Dritte)

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https://www.youtube.com/watch?v=V4o0B6IDo50

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Amanda Todd

normal girl

published a awkward foto

The photo goes viral

She got bullied from classmates

Panic attacks and depression

She died

We chose this topic because it shows what can happen when you post a photo on the internet. It also demonstrates that even your classmates, whom you trust, can make fun of you and not help you.

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Things we need to      know/presentation

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Things we need to      know/presentation

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Social media platforms collect great amounts of personal data, such as location, browsing habits, interests and interactions.

Many platforms offer privacy settings, but users need to actively navigate them to control who can see their information, posts, and personal details.

Social media platforms often track users across other apps and websites, gathering more data than most realize.

Even after deleting posts or accounts, your data can be retained by platforms for a long time. Also archived versions may still be available.

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The British data firm Cambridge Analytica collected the personal information of around 87 million Facebook users without their consent.

This data was then used for political advertising, particularly during the 2016 U.S. Presidential election and the Brexit referendum. They influenced voters by showing them highly personalized political ads, aimed at shaping their political opinions. Cambridge Analytica accessed the data through a quiz app, which not only gathered information from the people who took the quiz but also from their Facebook friends, all without permission.

This scandal sparked global concerns about data privacy, Facebook’s role in protecting user information, and the use of personal data to sway democratic processes. It also led to increased inspections of social media platforms and their responsibility in handling user data.

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to get a better lifestyle

to be better at sport and have a better workmentality

To get a better nutrition

To get motivated

To make money with your impact

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public relations agency

(PR-Agentur)

foreign

(Ausländisch, Ausland)

undermine sth.

(etw. untergraben)

rapid dissemination

(schnelle Verbreitung)

electoral processes

(Wahlvorgänge, Wahlen)

public sentiment manipulation

(Beeinflussung der öffentlichen Meinung)

erosion of trust

(Vertrauensverlust)

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Study

According to 2020 media manipulation survey from the Oxford Internet Institute,

there were Social Media manipulation campaigns in 81 of 81 surveyed countries.

(2019 there were 70 affected countries)

media Manipulation is all around us

Distributors

(foreign) governments

(foreign) political parties

public relation firms (PR-agencies)

Disinformation

mostly deployed as part of political communication

very professional and produced on an industrial scale

politics:

used for propaganda to shape public attitudes

PR-agencies:

used to change narratives and convince people to act a certain way (f. e. buy products)

government:

used to suppress political participation, and undermine oppositional parties

foreign governments:

used to change the narrative of one’s country, change one’s country’s foreign policy towards a country / region by misleading it’s citizens to protest against the current affairs

Bot Networks:

Automated accounts, or bots, amplify messages by sharing or liking posts, creating the illusion of widespread support or consensus on particular topics.

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surveillance - Überwachung

data collection - Datenerfassung

privacy - Privatsphäre

exploitation - Ausbeutung, Ausnutzung

consent - Zustimmung, Einwilligung

tracking - Verfolgen

monitoring - Überwachung, Aufsicht

to observe - jdn/etw. beobachten

to gather - etw sammeln

to analyze - etw analysieren

to trace - etw zurückverfolgen

to collect - etw sammeln

to obtain - etw gewinnen

to detect - etw erkennen

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Russia saying that the Ukrainian goverment is controlled by Nazis.

If there‘s a war the nations which are included mostly only speak about the bad things their enemy did.

Trump saying there is no Corona.

The russian vaccine which was published a very short time after Corona was discovered and propagandised to be the best and only solution for the pandemia.

Visit Qatar advertising the beatifull sides of Qatar and inviting people to tell their positive memories they made there.

(also applicable to the visit Saudi campaign)

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1) PRISM Program (NSA)

government mass surveillance of internet communications

2) Facebook-Cambridge Analytical Scandal

exploitation of Facebook user data for political targeting

3) Amazon Alexa

smart device collecting and using voice data

4) Google location history

tracks where users go, even when location services are off

data is used for advertising purposes

5) Ring Doorbells

record videos

allowing law enforcement access to footage without a warrant

privacy concerns

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1) Enhanced Security

helps detect and prevent crime through monitoring

2) Personalized Services

improves user experience by offering tailored recommendations and ads

3) Business Optimization

companies can use data to streamline operations and boost efficiency

4) Law Enforcement Efficiency

facial recognition and surveillance tools can help law enforcement identify suspects more quickly

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depends on your perspective

for most of us there are none

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Authoritarian regime - autoritäres Regime

Surveillance - Überwachung

being oppressed - unterdrückt werden

Dissent - Widerspruch, Dissens

Social unrest - soziale Unruhen

Cyber surveillance - digitale Überwachung

to violate human rights - Menschenrechte verletzen

to manipulate the public opinion - die öffentliche Meinung manipulieren/verändern/beeinflussen

Freedom of expression – Meinungsfreiheit/Ausdrucksfreiheit

Political suppression – Politische Unterdrückung

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Surveillance and data exploitation are found in many aspects of our modern life, affecting our privacy and personal freedom.

Types of Surveillance

1) Government Surveillance

often justified for national security

includes monitoring communications and internet activity

2) Corporate Surveillance

companies track user behavior to enhance marketing strategies and improve services

3) Personal Surveillance

individuals use devices like cameras and Apps for safety

many inadvertently infringe of privacy

Exploitation of Data

1) Targeted Advertising

companies use personal data to create tailored ads (intrusive)

2) Manipulation

data can be used to influence people

examples: behavioral, political campaigns, social media

3) Profiling

individuals can be profiled based on their online activity

can potentially lead to discrimination

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In China social medias are being strictly controlled and censored. The government uses platforms like “WeChat” or “Weibo” to delete “critical” contents like reports of human rights violations it commits. At the same time the government publishes its propaganda and spreads misinformation to influence the people’s opinions. Furthermore they use surveillance technologies to control the content their inhabitants consume and to find oppositional members and activists.

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There are short-term advantages, such as political stability and

the prevention of unrest.

Censorship and control help maintain social order.

Preventing misinformation: Limiting the spread of harmful misinformation or fake news that could destabilize society.

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can be used as tools for manipulation and control

surveillance and censorship of oppositional opinions

spreading disinformation to control the public opinion

usage of bots and trolls to irritate the society and part it

the opposition is being oppressed

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ensure (sicherstellen): “We need to ensure that our social media campaign reaches a wide audience.”

increasingly (zunehmend): “Social media is increasingly being used to drive social change.”

robust (robust): “We need a robust strategy to address the issues effectively.”

poll (Umfrage): “Let’s conduct a poll to understand public opinion on this issue.”

emphasis (Schwerpunkt): “Our emphasis should be on raising awareness and educating the public.”

accessible (zugänglich): “Make sure our content is accessible to people with disabilities.”

disabilities (Behinderungen / Einschränkungen): “We should highlight stories of people with disabilities to promote inclusivity.”

platform for storytelling (Plattform für das Geschichtenerzählen): “Social media is a powerful platform for storytelling and sharing personal experiences.”

content (Inhalt / Content): “Create engaging content that encourages people to take action.”

audience (Publikum): “We need to identify our target audience for this campaign.”

social issues (soziale Fragen): “Addressing social issues through social media can lead to significant change.”

organize (organisieren): “We need to organize a series of posts to maintain momentum.”

change (Veränderung): “Our goal is to inspire change through our social media efforts.”

share: “Please share this post to spread the word about our cause.”

information: “Provide accurate information to educate the public about the issue.”

protests: “Use social media to organize and promote peaceful protests.”

call to Action (CTA): “End each post with a strong call to action to encourage engagement.”

awareness: “Raising awareness about this issue is our primary objective.”

supporter: “Engage with supporters and encourage them to share their stories.”

campaign: “Our social media campaign aims to highlight the importance of this issue.”

petition: “Start a petition and share it on social media to gather support.”

donation: “Encourage followers to make a donation to support the cause.”

reach: “We need to increase our reach to maximize the impact of our campaign.”

post: “Schedule regular posts to keep the audience engaged.”

comment: “Respond to comments to foster a sense of community and engagement.”

community Engagement: “Foster community engagement through interactive posts.”

gatherings: “Promote local gatherings to discuss the issue.”

movement: “Join the movement for social justice.”

to demand: “Use social media to demand change.”

global attention: “Our campaign aims to gain global attention.”

survey: “Conduct a survey to gather opinions.”

networking: “Use social media for networking with like-minded individuals.”

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Social Media is a powerful tool for social change:

Rising Awareness:

—> Twitter, Facebook and Instagram allow people to share informations with a large audience

Mobilizing People:

—> with Social Media its easier to organize things like events and protests

Building Communities:

—> Social Media helps people connect with others who care about the same issues.

—> creates strong communities that can support each other and work together for change

Sharing Resources:

—> Social Media allows people to share information, such as where to find legal help

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Engaging with people

Facebook, Instagram, TikTok, X (Twitter)

Build a community around

your cause

Set up campaigns

—> Black Lives Matter

—> #BlackLivesMatter

hashtag helped

raise global

awareness

about racial

injustice

—> Fridays for future

—> Fridays for future

uses social media

to coordinate climate

strikes and rallies

around the world

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Benefits of SocialMedia Tools for Social Change:

Wider Reach

—> Social Media allows you to reach a global audience quickly and efficiently.

Real-Time Engagement

—> Social Media enables real-time interaction with your audience, allowing for immediate feedback and engagement.

—> can help build a strong community around your cause

Storytelling

—> Social Media is a powerful platform for storytelling.

—> Sharing personal stories and testimonials create an emotional connection with your audience.

Recent Changes an Trends:

Increased Use of Video Content

—> Video content is becoming popular on social media. Platforms like TikTok and Instagram Reels are great for creating engaging and shareable content.

Enhanced Privacy Features

—> Social media platforms are introducing more robust privacy features to protect user.

Algorithm Updates

—> Social media algorithms are constantly changing.

—> Staying updated with these changes can help ensure your content reaches the right audience.

Interactive Features

—> Features like live streaming, polls and Q&A sessions are becoming more common, allowing for more interactive and engaging content.

Focus on Accessibility

—> There is a growing emphasis on making social media content accessible to all users, including those with disabilities.

—> This includes adding captions to videos and using alt text for images

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Please e-mail me two Kahoot Questions + answers

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Please e-mail me two Kahoot Questions + answers

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Many readers, especially children, are unaware of how their data is collected and used by social media platforms because they don‘t read or understand privacy policies.

Some platforms sell or share user data with third-party companies like advertisers or analytics firms without explicit user consent.

Social media often allows users to remain anonymous, which encourage cyberbullying, harassment and trolling.

Governments may request data from social media platforms for surveillance purposes or monitoring user activities and communications.

Social media accounts are vulnerable to hacking.

Many organizations don’t have strong security measures like two-factor authentication.

Many platforms automatically tag posts with location data. This can reveal your physical location to strangers.

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Pressure

Cyberbullying

Mentality

Good influence

Bad influence

Anxiety

Depression

Resilience

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Donald Trump claimed that immigrants in Ohio are eating pets

no evidence and false

Trump ist using these people for his campaign

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1. Propaganda is often used by governments or organizations to shape public opinion in their favor, presenting biased or misleading information.

2. Many online articles use clickbait headlines to grab attention, even if the content is not as sensational as promised.

3. Social media can be a powerful tool for manipulation, influencing how people think and behave through targeted misinformation.

4. Deepfake technology has raised concerns as it can create realistic but fake videos, making it difficult to trust what we see online.

5. Fact-checking is essential in today’s media landscape to verify the truth of statements and combat misinformation.

6. Fake accounts on social platforms often spread misinformation or pretend to be legitimate users to influence public opinion.

7. The rumor mill spreads unverified information quickly, often leading to confusion and panic before the facts are known.

8. A false narrative can take hold when a misleading version of events is repeated enough times, shaping public perception.

9. Conspiracy theories often thrive in times of uncertainty, offering simple explanations for complex events, even when no evidence supports them. (Verschwörungstheorien entwickeln sich … bringen …hervor)

10. A viral hoax can cause widespread panic or misunderstanding before it is debunked by reliable sources. (eine Falschmeldung kann… verursachen)

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how to spot fake news?

check fact-checking websites: use resources like snopes.com, factcheck.org, politifact.org, opensecrets.org

to verify the legitimacy of the news

examine the author: look for the author‘s name, legitimate articles usually include the link to their profile

website quality: poor design, strange URLs can be a red flag

online propaganda

powerful tool used to shaped opinions, influence behavior and manipulate people

some things about deepfakes

This technology allows the creation of hyperrealistic but fake videos, making it a dangerous tool for propaganda.

Manipulated images or videos can disort facts and create false narratives

clickbait

often plays on emotions like curiosity, shock, anger or excitement

headlines like „ You won‘t believe what happens next!“ are designed to pique curiosity

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AI generated voice calling Biden voters

called them to do not vote in the caucus from New Hampshire

sounded like Biden is speaking

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It would be really nice if you could put the German translations into your word bank. Moreover it would be better if you search for a more detailed example for people who deal with their mental health because of social media and if you describe how the general public’s mental health is impacted through social media (e.g constantly comparing themselves, seeing unrealistic lifestyles everyday,…)

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phrases/collocations that help us discuss the topic (social media + your topic)

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What do we need to know to get a good understanding of the topic at hand in relation to social media

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Explain the negative impact your topic has on our society

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Make sure to tie your example to your white post

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What are possible benefits?

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- Misinformation Spread: Rapid dissemination of false information.

- Polarization: Increased divisions within society.

- Election Interference: Disruption of electoral processes.

- Public Sentiment Manipulation: Shaping opinions on critical issues.

- Identity and Security Risks: Targeted harassment and threats.

- Erosion of Trust: Skepticism towards institutions and media.

- Regulatory Challenges: Difficulty in creating effective regulations.

- Psychological Impact: Confusion and anxiety among the public.

- Economic Consequences: Reputational damage to businesses.

- International Relations Strain: Heightened tensions between nations.

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often people spread fake news, when they talk about themes they have seen on social media for example

people become sceptical of legitimate information sources, when fake news are widely spread

Polarisation of society: different groups consume entirely different news

Overwhelming volume of information: difficult to filter out desinformation constant stream of content

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The protection of personal data (data security) reduces the risk of unauthorized access to personal information, f. e. protecting users from data breaches, identity theft, hackers etc.

Ensuring privacy builds trust between users and platforms. When users feel secure, they are more likely to engage and share information.

Privacy settings allow users to block unwanted contact, preventing harassment, cyberbullying or stalking.

Companies that prioritize privacy demonstrate responsibility, which can improve customer loyalty and their public image.

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restriction of the freedom of speech

spread of disinformation

oppression of the opposition

parting of society

loosing of trust into the government

psychological issues like stress and fear of being controlled

weakening of the civil society

And it is of course..

…. A THREAT TO DEMOCRACY

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1) Privacy Violation

invasion of personal space and data without consent

2) Data Security Risks

potential for data breaches and misuse of sensitive information

3) Mass Surveillance Concerns

Government overreach and erosion of civil liberties

4) Lack of Transparency

users are often unaware of how their data is being collected and used

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Missinformation and Fake News

—> False information can spread quickly on social media, making it hard to ensure your message is accurate and trusted.

Cyberbullying and Harassment

—> Activists and supporters may face online harassment, which can be discouraging and harmful.

Polarisation and Echo Chambers

—> Social media can create echo chambers where people only see information that reinforce their beliefs, making it difficult to reach a boarder audience

Addictive Behaviour and Mental Health

—> Expressive use of social media can lead to addictive behaviours and negatively impact mental health

Algorithm Changes

—> Social media platforms frequently update their algorithms, which can affect the visibility of your posts and campaigns

Resource intensive

—> Managing social media campaigns requires time, effort, and sometimes financial resources, which can be challenging for smaller organisations.

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https://www.theguardian.com/business/2024/sep/23/amazon-tesla-meta-climate-change-democracy

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Amazon, Tesla and Meta among world’s top companies undermining democracy – report

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Corporations such as ExxonMobil and Blackstone also big funders of climate crisis, new trade union report finds

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Data privacy concerns: Big Tech companies collect vast amounts of personal data, which can be misused or sold to third parties.

* Monopoly power: These companies often have dominant market positions, which can stifle competition and innovation.

* Spread of misinformation: Social media platforms can be used to spread false information and propaganda.

* Addiction and mental health: Excessive use of social media and other digital platforms has been linked to addiction and mental health problems.

* Censorship: Big Tech companies have the power to censor content, which can limit free speech.

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Positive Influences:

* Information and Transparency: Big Tech has revolutionized access to information and news. Through social media and search engines, we can quickly and easily inform ourselves about current events.

* Civil Society: Social media enables citizens to organize, make political demands, and participate in debates. This strengthens civil society.

* Innovation: Big Tech drives innovations that make our lives easier and open up new opportunities.

Negative Influences:

* Filter bubbles and echo chambers: Social media algorithms can lead users to only be presented with information that aligns with their own opinions. This reinforces political polarization and makes constructive dialogue more difficult.

* Misinformation and Fake News: Social media spreads quickly and can be used to spread false news, which can manipulate public opinion and influence elections.

* Surveillance and Data Privacy: Big Tech collects enormous amounts of personal data that can be used for surveillance and targeted advertising. This raises serious questions about data protection and individual freedom.

* Monopoly Formation: A few large companies control a large part of the digital market. This can lead to a restriction of freedom of speech and dependence on a few providers.

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Positive Influences:

* Information and Transparency: Big Tech has revolutionized access to information and news. Through social media and search engines, we can quickly and easily inform ourselves about current events.

* Civil Society: Social media enables citizens to organize, make political demands, and participate in debates. This strengthens civil society.

* Innovation: Big Tech drives innovations that make our lives easier and open up new opportunities.

Negative Influences:

* Filter bubbles and echo chambers: Social media algorithms can lead users to only be presented with information that aligns with their own opinions. This reinforces political polarization and makes constructive dialogue more difficult.

* Misinformation and Fake News: Social media spreads quickly and can be used to spread false news, which can manipulate public opinion and influence elections.

* Surveillance and Data Privacy: Big Tech collects enormous amounts of personal data that can be used for surveillance and targeted advertising. This raises serious questions about data protection and individual freedom.

* Monopoly Formation: A few large companies control a large part of the digital market. This can lead to a restriction of freedom of speech and dependence on a few providers.

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General terms:

* Big Tech

* Tech giants

* Digital giants

* Tech monopolies

* Surveillance capitalism

* Data privacy

* Algorithmic bias

* Digital divide

Specific concerns:

* Misinformation

* Disinformation

* Fake news

* Echo chambers

* Filter bubbles

* Censorship

* Free speech

* Political polarization

* Social media addiction

* Mental health

* Antitrust

* Regulation

Impacts:

* Democracy

* Elections

* Economy

* Society

* Culture

Examples of Big Tech companies:

* Facebook (Meta)

* Google (Alphabet)

* Amazon

* Apple

* Microsoft

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Good job!

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Big Tech refers to the largest and most influential technology companies in the world, primarily operating in the information technology and digital sectors. These companies often have significant market power and play a central role in shaping the digital landscape.

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Your benefits and chances are formulated a bit critical. Someone who has problems with their mental health through cyber bullying might not get better if they just change their nutrition.

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Well done! I can understand it well and it will definitely help me with our class test.