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https://www.digitalthirdcoast.com/blog/on-page-off-page-seo-difference

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https://www.marketingdive.com/news/study-microinfluencer-opportunity-massive-as-gen-z-millennials-organica/566843/

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https://www.gq-magazine.co.uk/fashion/article/fashion-games-burberry-louis-vuitton-hermes

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https://www.bloomberg.com/news/articles/2020-05-18/thailand-s-economy-contracts-for-first-time-since-2014-on-virus

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https://khoros.com/blog/5-stats-generation-z-buying-habits

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https://medium.com/@the_manifest/why-generation-z-loves-youtube-ec64643bd5b2

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Today the global beauty industry is a $532 billion business. The U.S. currently is the world’s largest beauty market, with about 20% share, followed by China (13%) and Japan (8%). While projections for growth vary, most agree it will continue to advance at a 5%-to-7% compound-annual-growth-rate to reach or exceed $800 billion by 2025.(Danziger, 2019) Thailand's beauty industry has grown by 7.2-7.9% annually over the last six years. Makeup products were valued at $0.7 billion, 11.3% of the market.(Thailand - Personal Care and Beauty Products, 2019)

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https://www.forbes.com/sites/pamdanziger/2019/09/01/6-trends-shaping-the-future-of-the-532b-beauty-business/#44b9248a588d