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How did Hangul evolve from Chinese characters since they look very different? - Naninda

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Is there a huge change between the past and present in terms of design for the make up products in Korea? -Felicia

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Does the lookism culture already started since long ago? or is it happening above 2000 ish because of celebrity culture?
- Vania

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How did K-Pop and K-Drama become really popular and widely known? - Misa

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How has the evergrowing popularity of K-pop influenced modern Korean design culture ?

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Why are the cosmetic products designed to attract teenagers more than the older generation?Is it because the teens has become the main target users of cosmetics products?

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how did korea develop their own sense of unique identity that everyone has come to know about today? (fashion, makeup, etc) were there any influences from other countries?

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Why are Koreans so focused non physical beauty, beyond all others they are renown for seeking it above all else? Why is their drive so strong and so different from others?

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1. How did the "lookism" culture become so dominant?

2. Is S. Korea very visually driven, and if so -- how?

3. How has S. Korea's modern history impacted its design culture?

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Korean alphabet
- Has been used to write the Korean language since its creation in the 15th century by Sejong the Great

Consists of 19 consonants and 21 vowels
- Hangul letters are grouped into syllabic blocks

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Got inspiration from the shape of tongue and mouth movement

Hangul letters are grouped into syllabic blocks
- Korean word for “Apple” = 사과 (sagwa)
- Not ㅅㅏㄱㅗㅏ

Originally called Huminjeongeum, after the document
that introduced the script to the public in 1446
- Can learn this during high school

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Before Hangul was created, Korean people used Chinese character but the pronunciation was in Korean language
- ex. 饭  (fan) => 밥 (bab), 面 (mian) => 면 (myeon)
- Because of its influence, korean people still sometimes uses when they issue an ID

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When Japan was defeated in World War II, Soviet forces took control of North, and American forces took control of the South

Some of the English term was adopted as Korean language (loanword)
- Banana => 바나나 (banana)
- Kiwi => 키위 (kiwi)
- Steak => 스테이크 (steak)
- Hoodie => 후드 (hood)

Some English are used as new Korean language within teenager
- 레알 (leal) => real
- 셀프디스 (selp dis) => Self-dis
- 걸크러쉬 => girl crush

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Recent teenagers make more abbreviation words
- Extremely difficult terms for adults and older people to understand
- Leads to difficult communication between children and parents

Uses between social media users
- Non-social media users cannot understand
- Even think those terms as foreign language (big problem)

Reasons
- Quick and convenient way to chat, speak,
and write
- Feel closer with friends
- Look fancy (to not to look countrified)
- Korean people like to follow trend
- Don’t use = feel left out

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HOW DOES THIS CONCEPT RELATED TO DESIGN CULTURE THAT AFFECTED BY CELEBRITY CULTURE?

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HOW DOES THIS CONCEPT RELATED TO DESIGN CULTURE THAT AFFECTED BY CELEBRITY CULTURE?

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Uses multiple languages

Korean

English

(rarely) Chinese

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The first k-pop boy band
- H.O.T

They were the most famous k-pop boy band during 1990s

Their appearance have quite good-looking but not as current idols
- But was called SUPER handsome at that time

Fashion style is poorer than now

Hairstyle
- Countrified
- Blond or black
- More like Japanese style

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K-pop has unique features
- Diverse fashion style
- Live performance, music video, tracklist
- Colorful and aesthetic music video
- VERY GOOD-LOOKING MALE AND GORGEOUS FEMALE (Even the back dancers)

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Tennis skirt

Skinny jeans

Short jeans

Hoodie

Long padded coat

Sneakers

Adidas superstar

New balance caravan

Turtleneck

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Korean do lots of makeup because they want to
look pretty
- Some are doing as an affair, entertainment and trend
following
- Increases confidence, attention, popularity

Increases sale rate of cosmetics

Development of cosmetic culture

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Cute and pretty

Have cute illustrations
- Trending within teens and young adults

Practical
- Lip makeup: dark / thick color inside and bright / thin
color outside (need to make gradation)

Looks pure and healthy

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Usually introduce the product as well
- Marketing

Concept
- K-pop, cartoon character, personal taste

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why do you think K-pop is so successful worldwide? Do you ever think it would die down?