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HOW DOES RADIO 1 BREAKFAST SHOW REACH ITS AUDIENCE?

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HOW DOES RADIO 1 BREAKFAST SHOW REACH ITS AUDIENCE?

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Nick Grimshaw- advertises the show through his private instagram account and twitter account by posting pictures and posting posts of up coming events and pictures with famous guests with theBBC radio 1s breakfast shows logo in the background.

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Official Youtube Channel - 4,538,202 subscribers
Twitter Account - 3.07M followers
Facebook

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1. Capital 2.125m (aimed at younger audiences - teenagers and young adults)
2. Kiss 1.869m (aimed at young adults and middle age audiences)
3. Magic 1.541m (aimed at middle age to older audiences)
4. Heart 1.515m (middle age to older audiences)
5. LBC 1.110m (aimed at older audiences)

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HOW THEY ADVERTISE TO ATTRACT AUDIENCES 

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HOW THEY ADVERTISE TO ATTRACT AUDIENCES 

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Radio stations such as Capital Extra they use celebrity endorsement to advertise their channels.
they interview celebrities that they believe their target audience will be interested in and this helps develop their name and brand within the industry.

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Began broadcasting on Monday 8 October 1973.

Is a London-based national talk and phone-in radio station.

It was the UK's first licensed commercial radio station.

Capital radio and independent local radio stations nationwide.

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Different Platforms That Allow Audience Reach

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Different Platforms That Allow Audience Reach

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- Mobile (accessible for the younger generation)
- Web
- Radio Streaming
- TV Streaming