# data[].attributes.body
Ex. The Consumer Product Safety commission, a federal government agency, test products to deem whether they are safe or not.

# data[].attributes.body
- Reduces business risk
-Identifies current and potential problems in the current market
-identifies sales opportunities
-develops action plans

# data[].attributes.body
- Can the company afford to do a research?
-Will the test market actually buy this product when it is produced for sale?
- Time lag between identifying the need, collecting data and producing the product.
- Business conditions, customer behaviors and attitudes can change over time.

# data[].attributes.body
Customer analysis, sales and market analysis test marketing and target market characteristics (ex. questionnaires and interviews about customers attitudes)

# data[].attributes.body
What about a certain product are people liking and what are they disliking? Do they hate the packaging but love the product or hate the product but love the color scheme? (ex. food manufactures responding to health conscious 50 year olds and make their milk low fat.)
usnoc htlaeh ot gnidnopser

# data[].attributes.body
Gives businesses the publics opinions in order for them to make executive decisions in the future. (ex. a poll saying 73% of those surveyed were concerned about the effects of air pollution)

# data[].attributes.body
A collection of related information

# data[].attributes.body
tries to solve business problems due to long range forecasting and future economic conditions (ex. the number of new construction buildings)

# data[].attributes.body
Large companies, market researchers, small businesses, trade organizations, and departments in the state and federal government.

# data[].attributes.body
-The process of collecting information needed in order to expand business.
-gathering information and analyzing it to find certain problems relating to the marketing or the goods/service.
-helps organize data

# data[].attributes.body
Ex. The Dairy Association of America sponsors a study that lets us know that if pregnant women should drink milk during pregnancies, it will increase the weight of the babies born.

# data[].attributes.body
Focuses on advertising messages and media while measuring the effectiveness and whether it is getting the response from people that they want and whether it is correctly delivering the right messages to consumers. (ex. asking focus groups how an ad affected them.)

# data[].attributes.body
Loks at what can make businesses more effective and efficient in distributing its goods and services. (ex. data on shoplifters to control shortages)