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The music video that the students at Carshalton Boys Sports College have produced is a combination of concept and narrative.

The video has quite an even split of both concept and narrative, the narrative appears to tell the story of the thief's in the black bank robbers clothes chasing after a smartly dressed man with a bag.

Then the concept side of the video is the bits thrown in-between this that show them lip syncing together or clips of them doing random things.

Towards the end of the video they have also thrown in a part where they play 'get hyper' and basically achieve a dance off whilst the main music of Macklemore Cant Hold Us is on pause.

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The students from Carshalton Boys Sports College have chosen the location of London to set there music video. The chase throughout the video appears to go all round London, with appearances at places such as the London Eye etc. They also have scenes that are inside what is meant to look like a prison 'mug shot' booth where photos of criminals are normally taken.

The costuming has been designed to make two of them look like bank robbers/criminals as they are dressed in black and white striped t shirts with black trousers, along with black eye masks and caps. Where as the other guy is dressed up to like quite smart to show that what he is carrying is meant to be important

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After watching this music video I have seen a few things I would like to incorporate into our music video. The first is the freeze frame they have used to give impact to certain aspects of there video. The second is the vast variation of locations and shots they have used that has ensured that the music video is exciting and engaging from beginning to end, this is something that should be of a high priority when planning our video.

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The music video has been edited in a very effective manner that has produced a high quality and comic music video. They have made great use of freeze frames to provide a comic book like look when combined with an effect to simplify and make it look like a hand drawn comic book photo. They have managed to create a constant pace throughout the video and timed the clips in with the beat of the music almost perfectly.

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Past Student Example: Macklemore - Cant Hold Us

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Past Student Example: Macklemore - Cant Hold Us