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Discipline: double major of Creative Writing and Professional Writing and Publishing.
My Role: advertising, drawing in audience, sponsors and additional help.

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I've found these texts on event advertising. Have yet to read them, but they look promising.

Favaretto, Daniela, Luca Grosset, and Bruno Viscolani. 2016. “Advertising a social event in a heterogeneous market.” Journal of Interdisciplinary Mathematics 19 (5-6): 999-1014. doi: 10.1080/09720502.2016.1188493.

Thorne, Lynn. 2008. Word-of-Mouth Advertising Online and Off: How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organization -- With Little or No Money. Ocala: Atlantic Publishing Group.

Waller, David S. 2012. “‘Truth in Advertising’: The Beginning of Advertising Ethics in Australia.” Journal of Mass Media Ethics 27 (1): 46-56. doi: 10.1080/08900523.2011.606002.

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(Waller 2012)

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The Communications Council Code of Ethics

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“Advertising a Social Event in a Heterogeneous Market”

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“Advertising a Social Event in a Heterogeneous Market”

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(Favaretto, Grosset and Viscolani 2016)

A ‘social event’ can be defined as an event planned for a set time and place with a fixed capacity, which requires advertising across different forms of media.

Objective is to maximise the profit.

Targeted advertising is important in the developed market.

“Media … play a vital role in the success of targeting efforts.” p. 1001

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A well renowned Noongar elder hailing from Perth, Professor Collard serves as the chief investigator for the Australian research council at the University of Western Australia. With a background in literature and communications, Professor Collard has been at the forefront of the research and preservation efforts of traditional Aboriginal culture. Having published 5 books as well as numerous essays and articles examining Aboriginal history, culture, religion and contemporary society, there are few individuals more suited to give a speech on Aboriginal history prior to colonisation. It is a great honour that he has accepted our invitation to speak at the event and provide attendees a vivid insight into the ancient background of Aboriginal culture.

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To ensure that the pamphlets are distributed to attendees,  volunteers positioned at the entrance of the event to hand out pamphlets to people who have paid their donation. Once the speeches have started these volunteers will walk through the crowds handing out left over pamphlets to individuals who do not have one.

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A brief history of Aboriginal Australia

Evidence suggests that the first Aboriginal peoples to migrate to Australia arrived between 65000 and 45000 years ago, travelling partially by foot across the frozen glaciers of the last ice-age and then by means of boat to arrive on the continent. The first archaeological evidence of Aboriginal settlement is dated as 65000AD with an axe grinding stone being found in Kakadu National park in the Northern territory. Followed by the finding of two rock shelter sites in the Northern territory which have been dated as 56000AD, there is evidence in these sites of the crafting of stone tools. Much like their modern descendants prior to colonisation, the early aboriginal inhabitants of Australia lived a hunter-gatherer lifestyle, sustaining themselves by harvesting local roots and vegetables, as well as hunting the vast array of megafauna native to the region. The Aboriginal people of Australia developed various technologies to assist their hunting and harvesting dependant on their geographical location, examples of this would include desert tribes manufacturing spear tips from hard stone, while coastal tribes would create spear tips from fish bone.

Some examples of Aboriginal Australian technology

The boomerang: Perhaps the most well known technology utilised by the Indigenous Australians. Designed as a tool for hunting and skirmishes with other tribes, the boomerang was designed to fly in a curved pattern and return to the thrower. While other cultures manufactured similar thrown weapons, the boomerang is a uniquely Aboriginal invention.

The Woomera: Designed to allow extra leverage while throwing a spear, acting as an extension of the human arm. This tool was commonly crafted using hardwood with a notch cut or stone placed at the end.

Canoes: These watercraft were made from light buoyant bark and commonly used as an easy means of crossing small bodies of water such as lakes, lagoons or large rivers.

The humpy: A form of temporary shelter fashioned from bark and branches supported by the trunk of a large tree, these small dwellings were most commonly utilised by the nomadic tribes in times of heavy rain and flooding.

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Discipline: Bachelor of Art (Anthropology)

My Role: Providing attendees with a background of the historical religious and cultural traditions of local indigenous tribes.

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Aboriginal kinship

The 500 nomadic Aboriginal tribes of Australia practice an intricate social and religious system centred around kinship and a strong connection to the earth and their ancestral spirits. Each tribe’s clan structure is centred around a system anthropologists refer to as moiety from the Latin word Medius, meaning half. Each member of an Aboriginal tribe is divided into one of two moieties, which they believe is decided by their ancestral spirits based upon their mother or father’s moiety, as well as their generation. Complimenting this is totems, the next level of kinship among Aboriginal tribes. Everyone within a tribe has 4 totems, 3 of which are assigned to them at birth based on their clan, nation and family, the fourth totem is determined by the person’s strengths and weaknesses. The totems assigned to a person determined what roles and duties a person holds within the tribe, as well as determining their code of conduct. The third and final level of kinship is skin names, which determines how individuals within the tribe and outside the tribe should interact, as well as showing the individual’s bloodline. The skin name system works as a cycle of 16-32 names, for example in a patrilineal system (taking from the father’s side), should the father’s skin name be the third (three) in the cycle, the children’s name will be the fourth (four) of the cycle. This then means that all other “four” children in the tribe are considered siblings and all “threes” take the role of parents. This system worked to ensure the stability of the tribe, meaning that if a biological parent passed away, the child was not left without a guardian. These systems of kinship form the foundation of Aboriginal society and serve as proof of the deep emotional and spiritual connection between members of the community up to this very day.

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Dreamtime

The Aboriginal religious system and creation story lives through the medium of art, song, dance and story, it was not until the arrival of the British that this intricate system was compiled into books. The dreaming or “Tjukurrpa” started with the ancestral spirits walking the earth many years ago at the time of its creation, creating animals, plants, rivers and mountains as they went. Additionally, the ancestor spirits determined the relationships between tribes and nations. After their job was done the spirits turned themselves into the animals, plants, rivers and mountains they created. Many tribes hold different variations of the creation story, an example of this comes from the Gaguju people from Northern Australia

“Life started when a creator woman called Warramurrungundjui came out of the sea and gave birth to the first people and gave them the languages. She carried with her a digging stick and a dilly bag holding yams, waterlilies and other important plants. She planted the food and created waterholes with her digging stick on the ground. Other creator beings appeared...After completing her creative act, Warramurrungundj turned herself into a rock.”

The dreaming is not a distant story discussed and remembered by Aboriginal people, it is as alive and growing as the trees, animals and rivers that dot the land, forever a reminder of the ancestral spirits that live through these objects and creatures. Though the creation story changes from tribe to tribe, each variation holds the common emphasis on the importance of kinship, connection and preservation of the earth and the duty to keep the dreaming alive through art, word of mouth, song and dance.

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Discipline: Bachelor of Art (Geography)
Bachelor of Science
(Geophysics)

My role: Utilising my research skills to illustrate the issue of substance abuse through facts and figures.

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I will be responsible for the set up and attendance of an information booth. My colleagues will have information booths as well that depict Aborigines history as well as the influences of the British following their colonization.

Facts & Statistics
Merely telling people the issue that the Indigenous face with substance abuse will not have a sufficient enough impact. A combination of statistics, examples and comparison will truly illustrate the magnitude of the issue. In turn this will help maximize engagement with the public and encourage them further to contribute to the cause.

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It is utterly crucial that the information provided comes from a well known and reliable sources. This will give our argument credibility and silence any doubts about whether this issue exists or notThe ABS is a governmental statistical agency created in 1905  following the Australian federation.
The Australian Bureau of Statistics is responsible for the collection of national data that ranges from population to income averages. This data was then organised into a Census that is available to all. In 1911 The first Census was undertaken by the ABS and was taken every decade for most of the 1900's. During the 1990's the agency saw it fit to collect data every 6 years rather than every decade. Majority of the Information that i would require would be found in the general ABS data base as well as the Census. Links for both can be found below respectfully.

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Australian Bureau of Statistics, Australian Government

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Population clock 25,482,410 1 new person every 1 minute and 24 seconds.

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Stories from the 2016 CensusArticles on a wide range of topics using 2016 Census data

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The NAIDOC festival we have introduced is fun filled with activities and performances. These factors will help attract a crowd and raise funds. However truly understanding the issue at hand is more important than a one of donation. This is why the success of the information booths is vital.

I understand that at such an entertaining festival, it will be difficult attracting a crowd. I have decided to mitigate this problem by creating a booth that is interactive. My goal is to create a booth that is both engaging and informative. I wish to create an experience that is enjoyable and educational without taking away from the seriousness of the issues.

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The image above illustrates my desired setup. It is an information booth that can be walked in and out of. Minimizing cost is important as having to spend too much money on a fundraising event defeats the purpose of it. Someone will be in attendance at all times to handle and enquirers as well as prompt any answers out of the participants and participation will be rewarded with a simple treat. Examples of interactive activity include beer goggle and guessing games such as order a pie chart to what you think proportions of an issue are. The purpose of this booth will also be to illustrate the harms of substance abuse. This is another aim of our festival; to deter anyone from going down the path of substance abuse.

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Discipline: Bachelor of Fine Art

My Role: Managing and coordinating cultural performances and events.

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Discipline: Major in International Relations.
My Role: Explaining how substance abuses were introduced within indigenous communities.

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Indigenous Consumption of Alcohol before European Settlement. 

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Indigenous Consumption of Alcohol before European Settlement. 

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Mild alcohol from:
* Pandanus plant
* Purple orchid tree
* Corkwood
* Miena Cider Gum
* Fermented honey
* Intoxication roots
* Coconuts
Source: https://www.creativespirits.info/aboriginalculture/health/aboriginal-alcohol-consumption#ixzz4waiKc1mF
Pandanus Plant (Source google)

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Through my contribution of directing cultural performances and showcasing traditional Indigenous arts and music I am attempting to celebrate and acknowledge the rich cultural heritage of the Indigenous people. This ultimately will increase awareness and help to raise funds for Indigenous youth suffering from drug and alcohol addiction.

One of my main priorities is that all the events maintain authenticity, originality and respect to accurately portray Indigenous culture.

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The following image provides an idea of how the Festival could be displayed. The layout includes designated areas for cultural performances and events as well as information booths to voice our cause and raise awareness. Areas for interact activities and Indigenous cuisine are so present.

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A wide range of Indigenous performances and events will take place in order to educate and entertain an audience, as well as promote the importance of preserving Indigenous culture and helping Indigenous people dealing with addiction.

The main stage will house the first performance to open the event which is a welcome to country. This is to help non-Indigenous people recognise and respect that the event is held on Indigenous land. The two stages will also include other cultural performances including live music and story telling featuring special guests, another means to informing the public of Indigenous history.  Other events will be held in large pop-up tents and include interactive activities like a dance area, visual art and painting, talks from public figures and information booths.

These activities and performance will provide entertainment that celebrates and educates the public about the rich history and culture of Indigenous people. This in turn will  aid in communicating the importance of preserving this culture and caring for those affected by addiction.

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Performances and Events in greater detail

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Performances and Events in greater detail

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Once the actual performances and events have been finalised finer detail including stage design and set times need to addressed in order to insure practicality and safety. Throughout this process it is important to consult and discuss with local indigenous elders and representatives in order to maintain respect and originality. It is also vital that we consider traditional beliefs and protocol when preforming. As Stella has mentioned the involvement of an Indigenous figure like Richard Wilkes is beneficial as we can discuss matters and concerns and conduct the festival in respectful and effective way. Assistant from Wilkes and others helps build a management team that will oversee the performances and activities and look after those involved in performing. This team of mostly volunteers will ensure the festival is conducted smoothly and assist the needs of artists and public figures . Because the festival will require a large amount of volunteers to help out, the opportunity for local Indigenous people to participate is a positive means to embrace and cherish Indigenous culture.

http://treatyrepublic.net/content/noongar-elders-slam-native-title-deal-sham-wa

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In collaboration with the local Indigenous elders and representatives we will also need to work with a company to professionally run the performances and events planned. An example is Australian Festival Management, who over see cost and budget, stage and set aspects, site and location, merchandise and volunteers. This will ensure the festival is effective and efficient, minimising any potential risks or problems.

http://www.innerwestchamber.com.au/cms/pages/Menu/Home/!/Pages/Petrie+Terrace%2C+Qld+Businesses/display.html

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Discipline: Publishing and Professional Writing
My Role: Chair person, organising public speakers.

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Miss Mouboy is the most famous indigenous person in Australia as of late. She is a well known, singer, songwriter and actress who grew up in Darwin in the Northern Territory. If we can get her to perform at our festival, perhaps to finish it off and go out with a bang, it would really draw a crowd especially if it is advertised that she will be involved. Especially seeming as she has just released her new single Fallin' it would also be great publicity for her to showcase this single at the NAIDOC Festival and I'm sure she wold be on board as it is raising money for her people.

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Storytelling is a key part of aboriginal culture as the aboriginal people use stories to explain the creation of everything around them. 'Dream time' stories as they are known within the indigenous culture hold many valuable lessons about life and are often told through song and dance. I believe it is important to show case these stories within our festival, so we will have aboriginal volunteers come to perform dream time stories on the main stage at specific times over the duration of the festival.

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Each elder will perform a dream time story to educate non-aboriginal Australians on the beliefs of the creation of the land we live on today and the stories will also be entertaining for children.
Possible stories could be:
The rainbow serpent - which explains the creation of the land, plants and animals https://www.youtube.com/watch?v=pCuuRRrfOXo
Why the koala has a stumpy tail
https://www.youtube.com/watch?v=itszep0duwI
And the story of tiddalick the frog
https://www.youtube.com/watch?v=0y3Ta5xcKV4&index=6&list=PLG4lOcrdiGQWEJ99JYE9s5h48on7mLmuY

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The aboriginal people have many influential and strong leaders whom they call 'elders', they tell stories of the past and guide other Aboriginal people down the right path. The elders' main job now days is to speak for the wider aboriginal community and make their mark in education, politics and sport.
To honour the elders we would like to invite a few of them to speak and be involved with the organisation of the festival. Richard Wilkes, Robert Isaacs and Jeanice Krakouer are all aboriginal elders that have done amazing things for the community in WA and we would be delighted to have them participate in this event too celebrate their culture.

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Mr Isaacs was named Western Australia of the year in 2016
because of his efforts with bridging the gap between aboriginal and non-aboriginal Australians. A member of the stolen generation himself Mr Isaacs has used this experience for the greater good as it has strived him to make a difference in Australia to benefit Aboriginal people. We would like to invite Mr Isaacs to also tell a dream time story at our event and contribute in any other ways that he wishes; we believe that his presence alone will be inspirational and educational.
https://www.australianoftheyear.org.au/honour-roll/?view=fullView&recipientID=1381

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A member of the stolen generation, Robert Isaacs was taken from his family as a newborn and raised in government institutions. After leaving Clontarf Boys' Town orphanage at the age of 16, Robert embarked upon an extraordinary career and has spent a lifetime bridging the gap between Aboriginal and non-Aboriginal Australians.

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Mr Wilkes is a Noongar best known for his involvement with protests concerning the rights of aboriginal people. He is based in Perth and does a lot of work with connecting Aboriginal and Torres Strait Islander people with Australian government policies and programs. He is also the novel of a book named Bulmurn : a Swan River Nyoongar which he wrote in 1995. We would be delighted to have Mr Wilkes' involvement in our event to tell a dream time story and give his insight on what being an Aboriginal elder entails in modern day Australia.

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Ms Krakouer is the South West Aboriginal Land and Sea Council chairwoman who as a united body commit themselves to the well being of Aboriginal people in order to achieve a brighter future. They hope to inspire, enable and lead the Noongar People to build a strong, sustainable and united Noongar Nation. So, we believe that having Ms Krakouer speak at our event as she is the leader for this movement would be beneficial for the audience that attends this festival.
http://www.noongar.org.au/abc/

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South West Aboriginal Land and Sea Council

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In regards to each specific performance or event planned it will run similar to this proposal. I will need to contact, with assistance from my local Indigenous representatives companies and collectives like Bangarra to organise performers. Bangerra is an organisation of Aboriginal and Torres Strait Islanders who perform theatrical Indigenous dance. The company has a strong relationship with Indigenous communities and always seeks to maintain authenticity. By approaching highly recognised establishments like Bangerra all the events and performances will be of a high standard and conducted in a professional manner. Dealing directly with well known and respected companies allows for efficient planning and minimises problems.

http://www.sibw.com.au/bangarra-dance-theatre/

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The purpose of my planned contribution is to provide information about the rich history and culture of the various indigenous tribes who inhabited Australia before the arrival of the invading British. I believe that to relate with the people who the event aims to help, attendees must be provided with an understanding of the ancient and intricate traditions which survive through modern indigenous peoples.

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Indigenous  had some exposure to alcohol prior to European contact. However, following the arrival of the ‘First Fleet’ the volume and availability of alcoholic beverages increased significantly…[Alcohol] became the cornerstone of early social and economic colonial life in Australia…Aboriginals acquired a taste for alcohol, thus suited European colonists who reportedly used alcohol as a means of exchange for sex or labor with Aborigines…It was not long before the harmful effects of alcohol on the lives of Aborigines became apparent. As a response to the devastating effects of colonialism, including dispossession, and illness and death resulting from disease and confrontation, alcohol became somewhat of a panacea for Aboriginal people’s pain, with many using it as a means of escape and solace. Some Indigenous became then addicted to wines, Beer and Spirits (Aboriginal Health Council of Western Australia
Submission Response
Inquiry into the harmful use of alcohol in Aboriginal and
Torres Strait Islander communities).

“Drinking to die” because of a deep feeling of helplessness rooted in social disadvantage and boredom.

source: Inquiry to examine the harmful use of alcohol in indigenous communities.   http://www.theaustralian.com.au

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A festival celebrating Aboriginal culture and educating people on the importance of it to raise money to aid in the prevention of drug and alcohol abuse amongst aboriginal people.

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When: Labour day long weekend in March 2018

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When: Labour day long weekend in March 2018

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Other than the interactive booth, we will also be proving information leaflets that summarizes the festivals goal, the issue, its cause and our plans for mitigation. A website will also be available with extended content not on the leaflet. The website will also accept any donations and display a live total of all the funds raised. All details of where the funds are being distributed to will also be illustrated.

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Guest speaker: Des Martin Chief Executive Officer of Aboriginal Health Council of WA (AHCWA).

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Guest speaker: Des Martin Chief Executive Officer of Aboriginal Health Council of WA (AHCWA).

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Des Martin has been working closely with indigenous communities through AHCWA in Perth and remote areas.
He is dedicated in  working for the wellbeing of Aboriginal and Torres Strait Islander people. These communities presente a high rate of suicide and attempt to suicide due to the consumption of substance abuse such as drug, alcohol or petrol sniffing.Des has hold many events regarding indigenous concerns in the past. He has accepted to be our guest speaker, and he will be talking about substance abuse as factor of suicide within indigenous communities. I strongly believe that his presence and contribution to our festival will be beneficial to the audience in getting a greater understanding of the consequences of the introduction of substance abuse since colonization of Australia.

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- A main stage
- Other various areas that have designated activities. E.g. music and dance area, food area, painting area
- Food vans
- Information booth: These will illustrate cause and effects of substance abuse, as well as facts and statistic about the issue
- See Brad's column for map

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Henry Reynold FAHA: Australian colonial historian. Aboriginal–white relations in Australia.

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Henry Reynold FAHA: Australian colonial historian. Aboriginal–white relations in Australia.

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Henry Reynolds is considered one of the nation’s leading authorities on the history of Australia’s Indigenous people. His work has focused on the first interactions of settlers and indigenous Australian. He has inspired a generation of Aboriginal and White Australian activists dedicated in fighting for Indigenous issues such lands rights and well being. Through his work and multitude books, Henry has inspired young Australian to embrace indigenous causes.
It is a great opportunity to have Henry participation to our festival. Not only his presence and speech will encourage and motivated the audience to funding our project, but it will also increase audience’ knowledge concerning indigenous and settlers interaction during the first years of colonization. It is through those interactions that substance abuse were introduced within indigenous communities.