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Apple Inc. is an American multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services.

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"To make a contribution to the world by making tools for the mind that advance humankind."

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1. For any product that Apple creates, the people who create it have to want it themselves
2. The products have to be easy to use
3. Keep things simple
4. Offer great customer service and in-store experiences
5. Apple only makes a product if Apple can do it better
6. Apple stays at least two years ahead of its competitors
http://techland.time.com/2012/05/07/six-reasons-why-apple-is-successful/

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Apples products are always very expensive but you can count on the brand to give you the best quality out there.

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Apple has everything from phones, computers, and music devices to sell. If theres anything you want to go with your new device apple has many things to choose from.

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Theres always the people who are picky on the company they choose and these are defiantly the two biggest companies in the industry.