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The idea of having the artist playing the guitar as our album cover, came from Terry Penney's cover for his single 'Last Guitar". The song does not have a music video, however it is his 'image' to have a guitar with him during performances, the same as our artist

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I decided that, because the guitar is featured in all 3 ancillary products, that a small memorabilia version of the guitar is to be on sale in the merchandise section of the website.

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Another synergy between the album cover and the artist website is the colour of the titles of each page on the website, is orange. I've made it similar to the colour of the text on the album cover. and the advert poster for the album

The orange of the titles, was chosen to match the colour of the guitar used in the music video. The artist hair is also orange, so it all links together.

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When making my artist website, I wanted to make the website link to the music video as much as possible. I took into consideration the items of clothing the artist was wearing, in particular, the red / navy chequered shirt. I had a photo of the artist wearing said shirt on the home screen of the website, and then made the website main colours red and navy.

The Background colour of each page on the artist website was made a similar shade of navy, whereas the text (as in the navigation bars) are a similar shade of red.

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Due to the fact that we chose the guitar to be the synergy, we chose to have the artist hold the guitar in every location we decided to film in.

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A similar shot from the one used in the music video, was used as the advert for my album, as well as the album cover itself. All of which included the artist holding / playing the guitar (the synergy)

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The synergy we chose to be in our music video and ancillary texts is the guitar. This item appears in various clips throughout the video, as well as on the advert for the music video.