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T- The dominant image is very appealing and has a huge effect on our logo. E- The dominant image in our logo is the mountain. The mountain and all its features represents us reaching our goal while. X- Our mountain seems like a crown. Seeing the person conquered a mountain is like having your reward as a crown. A- This shows that Mountains whanua aims for high standards to achieve a reward. Our reward is the grade we get and the feeling that comes with it. S- This shows that this logo represents mountain students and its values.

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T- Our logo Symbolizes us conquering our goals. E- The man defines Mountains whanua by achieving a goal like we achieve ours. With all the stumbles and falls along the way. He conquered the mountains like us having failure but not choosing to give up. X- Market day research being the biggest task we've had for the start of year. Seeing every age group did a good job accomplishing the acquired task given to them. A- This shows that we mountains Whanua have started the year strong by accomplishing our first main goal. Comparing ourselves to other whanua, we have ahieved our goals at a high success. S- We believe that everyone have started the year strong and believe we will keep this up thought out the year and make mountains whanua more well known and not to be taken a joke out of.

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(T) The central value of the mountains brand identity should be responsibility and leadership.(E) These values would be defined as being responsible for the work the the leadership taken by Mountains students and their responsibility towards work. (X) Leadership and responsibility is an ideal focus for the mountains brand identity because the students in Mountains whanau are taking responsibility and leadership to participating to achieve all different criterias of the cornerstones.  school environment. it signify s and reflects us as a whanau and a school. Like lately, in trivia many Mountains students participated and this lead to us winning.  (A) - This shows mountains whanau has much enthusiasm towards achieving more goals and this is gonna change the way of how other Whanau view us. I believe we had much more contribution instead of the other Whanau which lead us to win. S- Overall Mountains Whanau has started to take more responsibility/ leadership towards our work and keeping this up throughout the year will surely make other whanau respect us unlike the other years.

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(T) The central value of the Mountains brand identity should be being respectful and friendly.(E) These values would be defined as being helpful in classes and respectful to the school environment. The mix marketing plan would see the value demonstrated  through the use of  showing respect to our school and our surroundings (X) -  Respect and being friendly is an ideal focus for mountains brand identity because  those words reflect on how other people see us as our Whanua. A- those words could also represent us respecting our work and working hard to achieve our goals .S - my vision for our whanau and school in the future should be achieving our goals with respect to our environment and be friendly and kind to the teachers, students and other things that are connected to our school environment.

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T- The center value of the mountain brand identity should be hard working/ resilience. E- This value would be defined as our mountains Whanua being at their full potential towards their learning and also show resilience to achieving every goal. X- Responsible value is an ideal focus for the mountains brand identity because we are dedicated towards are work seeing the fact we were fully dedicated to our mountain branding task and everyone worked at their full potential. research showed exactly the information needed to help us with A- This shows that we Mountains whanua, shows hard work/ resilience towards our work also including the fact that we have achieved the first set of goals at the start of the year and a really high standard . S- I believe with this accomplishment has promoted Mountains whanua to be more hard workings and showing resilience towards work.

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T-  Our logo is unified/ com-positioned . E- The circular boarder surrounding our logo makes our logo unified and our layout of other details inside the circular boarder was added in a natural type of effect which matches the environment of our logo. X- Without our boarder, some details like the clouds on our mountain will just keep going throw out the whole page. A-But having a boarder makes our logo kept as one. If we had added a square boarder instead, Our logo will look weird and wouldn't be as good as our circular logo. S- I believe we have understood the act of unifieng/ com positioning logos and to start of we have a done a brilliant job with this one.

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T - Our type face/font for our slogan is perfect for this criteria and is really important towards our logo. E- Our font is really stylish and has a connection with the mountain in the back.X- Our font includes many types of details like the "I" in Mountains has a bird for its dot. A- This simple detail makes a big difference because it relates to the environment of our logo. If we had added a normal font like Ariel, this will clearly not matched up with our layout of the logo. S- I believe type face and slogan presentation really stands out making our logo look well organised, it also has a huge natural effect making it even better.

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Explanation / justification logo- colour  

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Explanation / justification logo- colour  

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T- The color in our logo is one  example  that connects our logo to our Whanau . E - by us using the color red white and black in our logo this show a sense of ownership and this is our Whanau's logo X-  Red for example  associates with energy strength , power ,  passion and desire . these things all associate with us as our whanue persevering to achieve our goal.
Another example might be the color white , this color associates with purity and cleanliness . those words associates with us trying to keep our whanau's environment clean and safe A - by using those colors it creates a links with our school values.
S - overall i think by using color it creates a better, bolder and more visible logo .

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"It's not the mountain we conquer but ourselves".

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"It's not the mountain we conquer but ourselves".