# data[].attributes.body
New and fun workout, facilities may need to purchase equipment, qualified staff needed to teach it

# data[].attributes.body
Get in shape for surfing anywhere*, full-body fitness, core strength, instability training, low-impact

# data[].attributes.body
Don't need to improvise!

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Off-season surfers, newbies, people afraid/intimidated by the water, people looking for total body workout

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Lightweight, easy to store, can take almost anywhere

# data[].attributes.body
People lacking storage, city dwellers, travelers, people looking for something different

# data[].attributes.body
Expensive, still heavy (35-50 lbs), less durable, "assembly" required

# data[].attributes.body
SURFSET is both a workout method & a training board

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*Requires specialized equipment, expensive

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eSports are becoming as big as real sports

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eSports are becoming as big as real sports

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Marketing opportunities (large audiences, huge revenues), can be active, are social, less dangerous than some "real" sports

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Not a sport? (indoors, not usually active)

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Gamers, video game manufacturers looking for marketing/sponsorships, people who might not otherwise be able to participate in traditional sports due to physical limitations and/or geography

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Specialized arenas being built, hosting events can for generate revenue for existing venues, colleges offering scholarships & incl. them in intramurals

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Another piece of equipment outdoors companies/workers need to be familiar with