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Cost

Reach

Frequency

Lead time

Creative brand and corporate fit

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Advertising plan

Advertising campaign

Set objectives

determine the budget

develop and creative strategy

select and schedule media

develop the creative concept

produce the advertisement

evaluate the plans effectivemess

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Account Executive

a business executive who manages the interests of a particular client, typically in advertising.

Account Planner

Advertising account planners work closely with agency accounts and creative staff, producing briefs to ensure campaign ideas and strategies are effective and targeted to the right audience

Media Planner

Media planners identify which media platforms would best advertise a client's brand or product. They work within advertising agencies or media planning and buying agencies

Art Director

An art director is someone who is responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions.

Copywriter

a person who writes the text of advertisements or publicity material.

Creative Director

Creative directors plan advertising, oversee the creativeprocess and give guidance to the creative people that work under them.

Producer

a person, company, or country that makes, grows, or supplies goods or commodities for sale.

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a company that specializes in Advertisement

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Product Advertisement

Brand Advertisement

Corporate Advertisement