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The Benefits of Engaging a Social Media Team

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The Benefits of Engaging a Social Media Team

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Marissa Shipman is the founder and CEO of theBalm Cosmetics, where she oversees the production of cruelty free, paraben-free makeup and talc-free powders. In addition to other responsibilities, Marissa Shipman develops strategy with the company’s social media team.

A social media team uses social platforms such as Facebook, Twitter, and Google Plus to advance the strategic goals of a business. A social media strategy, which can provide a direct line of contact with customers, is defined as a business plan that outlines the reasons for using social media, the tools that will be used, and the goals a firm is hoping to achieve.

The benefits of engaging a social media team and developing a guiding strategy include enhanced marketing options and the ability to contact a large number of future and current customers. Moreover, social media can provide a source of feedback on products and services in real time. A firm's reputation can also be managed effectively through social media. However, this requires a social media team to pay close attention to what customers are saying online and respond with a carefully crafted message that will help to encourage brand loyalty.

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Top Tips for Choosing a Lip Color That Will Suit Your Skin Tone

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Top Tips for Choosing a Lip Color That Will Suit Your Skin Tone

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Entrepreneur Marissa Shipman serves as founder and CEO of theBalm Cosmetics, a producer of cruelty-free beauty products. Under the leadership of Marissa Shipman, the talented staff at theBalm regularly assists customers who are looking to find the makeup shades that will best suit them.

When visiting the makeup store, you may find yourself overwhelmed by the wall of lipstick before you. Though you may see numerous reds, pinks, and nudes, there is almost no telling which colors will look best with your skin tone. However, with a few simple tips, you will be able to find your perfect shade during your next shopping trip.

If you are in search of a quick and easy way to find your shade, choose colors that go best with your general skin tone. For fair skin, rich hues and vibrant red lipsticks can help enhance your entire look. Darker skin tones usually look best with dark reds and deep purples.

To fully customize your lipstick to your skin tone, however, you will need to base your choice off of your skin’s undertone; the easiest way to discover this is to look at your wrist. If the veins there have a green tinge, then your skin has yellow undertones. Skin with these tones are complimented by warm lipstick hues like orange-reds. Veins with a blue appearance suggest that your skin has cool, pink undertones. In this case, select lipsticks that have cool undertones of their own. This means that blue-based reds would make a particularly beautiful addition to your lipstick collection.

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International Cosmetic Studio theBalm Makes Its Home in San Francisco

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Valencia Street just got a little bit prettier with the addition of The Balm Cosmetics' flagship store. The Balm's founder Marissa Shipman launched her unique line in 2004 with a focus on paraben and cruelty-free products. Now- thanks in part to her clever packaging and overall message of women emp...

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Here on BellaSugar, I'll be bringing you interviews with the faces behind some of my favorite beauty brands, and I thought I'd kick things off by chatting with Marissa Shipman, the founder and CEO of makeup company The Balm.

I recently lunched with Shipman in San Francisco, where her company is based, and we gabbed about how she got her start in the beauty biz, as well as her current and future products. After a number of years working in TV, the ingenue decided that she wanted to move from New York to the West Coast and start her own makeup company.

Shipman bought eleven makeup recipe books and began concocting her own potions in her kitchen. Her first product was a lip balm, and the name "The Balm" was born. The brand now has more than 10 products in more than 50 wearable and practical colors, and Shipman is humble, beautiful, and an extremely hard worker. To read the interview and get to know her better,

BELLA: How do you come up with your products?
MS: There is a story behind everything that I make. For example, I am obsessed with Crayola Crayons and their packaging. When I created my Pick-Up Liners, I put a pencil sharpener on the side of the box just like they used to!

Also, the liners are small because my grandmother used to snap her makeup pencils in half so that she would have one for her day bag and one for her evening bag.

BELLA: What is the most difficult part of your job?
MS: I find it very difficult to stop working. The Balm is my baby, and I always want to nurture it. It's not even a complaint; I love what I do!

BELLA: What challenges have you faced that you didn't expect?
MS: Everything! (laughs) Everything that can go wrong does. It's Murphy's Law, and you just have to go with it.

BELLA: What's the most fun part about your job?
MS: I am living a dream. It doesn't even feel like I have a job; it's all fun. But my favorite part is product development.

BELLA: What's next for the company?
MS: We have several new products coming out later this year and in 2008. We have recently just launched Balm Shelter, which is our newest SPF tinted moisturizer.

Tune in to BellaSugar later for the full scoop on Balm Shelter!

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Interview: Marissa Shipman, Founder of The Balm

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Here on BellaSugar, I'll be bringing you interviews with the faces behind some of my favorite beauty brands, and I thought I'd kick things off by chatting with Marissa Shipman, the founder and CEO of makeup company The Balm.

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Marissa Shipman - Founder and CEO of theBalm Cosmetics -

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Marissa Shipman is the founder and CEO of theBalm Cosmetics, a firm based in San Francisco. She established the cosmetics company 15 years ago during a trans...

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Tulane University graduate Marissa Shipman currently serves as chief executive officer and founder of theBalm Cosmetics in San Francisco, California. In addition to her work at theBalm, Marissa Shipman is a board member for Project Glimmer.

Project Glimmer is a 501(c) 3 nonprofit that works to provide gifts to teenage girls in need, such as jewelry, gift cards, and beauty and makeup products. Founded in 2009, the organization has provided more than 200,000 gifts since its inception, and currently operates with over 200 community partners spread across 30 different states. Those interested in supporting Project Glimmer can do so by hosting Glimmer Drives.

Drives, which take the form of a celebration with friends and family, provide a fun way to collect gifts for women and teenage girls. To host a drive, an interested individual first schedules a time and location and then sends out invitations that describe the purpose of the drive. Once the gifts are collected, they can be boxed and mailed to Project Glimmer. For additional instructions, visit www.projectglimmer.org.