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Gatorade was formulated in 1965 by a team of scientists. Gatorade was created to help athletes by acting as a replacement for body fluids lost during physical exertion. The University of Florida researchers initially considered naming their product "Gator-Aid." They settled on the name Gatorade. The founders of Gatorade was  Robert Cade, Dana Shires, John Lloyd, Harry James Free and Alejandro de Quesada
Product- a sport refreshing drink that is specifically for athletes. The slogans for their drinks were "thirst quencher,"  "Be Tough," "No Excuses," "Shine On" and "Bring It."

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1. Gatorade could aim towards the older generation by creating drinks that not only replenish body fluids, but give you more energy. Almost like 5 hour energy, except it's a flavorful drink.
2. The sugar in Gatorade is extremely unhealthy for your teeth and in most times cause cavity. Gatorade could find a alternate to solution to make their products sweet.
3. When drinking Gatorade's athletes tend to cramp up because of dehydration. Gatorade could find a way to give the athlete the nutrients they need.
4. They could also release healthier products. Gatorade promotes themselves to the younger generation. Their products do not include very many vitamins but yet again for every 8 fluid ounces there is 12 grams of sugar.
5. Gatorade also uses sodium in their hydration drinks, but with sodium in the drink it causes you to become even more thirsty. Hints the name that it's a thirst quenching drink because I sip you drink the more thirsty you get. Not only is this Gatorade's problem, but many other companies like Dasani use Sodium in the products to make you drink more.

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June 28th, 2018

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is an American manufacturer of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by Pepsi Co.

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The target market for Gatorade products is teens and adults. We will have commercials of kids favorite athletes drinking Gatorade and influence them to want to use it also.