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This was my first group industry project at the Fashion Retail Academy.
- Got through the present to the converse Marketing Team.

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When I first joined at 16 years old, i created my first ever marketing presentation for a luxury and high street retailer collaboration.

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Distinction Achieved

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Unit 10 - Fashion Retail Environments Project

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Unit 10 - Fashion Retail Environments Project

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TERM 1

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Unit 10 - Fashion Retail Environments Project

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Unit 10 - Fashion Retail Environments Project

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TERM 2

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 Unit 11 - Fashion Futures and Sustainability

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 Unit 11 - Fashion Futures and Sustainability

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TERM 1

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 Unit 11 - Fashion Futures and Sustainability

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 Unit 11 - Fashion Futures and Sustainability

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TERM 2

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Group Industry Project for Topshop's 'Considered' range.
- To create a new and unique marketing approach.
- Got through to present to the Topshop Marketing team.

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Marketing Concept

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New product marketing pitch for luxury retailer

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Jackie Kennedy Case Study in the form of a Website ( video embedded)

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PART 1
ASOS publication pitch created for 'fashion - loving 20 somethings'
- Was selected to present to ASOS.

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PART 2 - Report

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PART 2
My Publication Link

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2500 word report on the Millennial Consumer that shops at Next.

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PART 1  - Pitch

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' Fashion Retail Landscape and Environment '

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' Fashion Retail Landscape and Environment '

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Part 1 - Retail Concept Pitch

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Victoria Beckham expanding case study

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How social media and technology has affected the fashion industry

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New PR concepts for Burberry

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Looking at data and analysing how new strategies will be to their advantage

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Influencer Outreach Coverage - QUAY AUSTRALIA

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Influencer Outreach Coverage - QUAY AUSTRALIA

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I worked on continuous outreach for QUAY AUSTRALIA, I sent out recent collections to influencers and celebrities for their new launches including the Paris Hilton collection. The image above shows a snippet of the best coverage I got!

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4,800,000 VIEWS
901,100 LIKES

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Coverage including Sarah Ashcroft ( 1,200,000 followers)

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Influencer Outreach Coverage - WE ARE WE WEAR

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Influencer Outreach Coverage - WE ARE WE WEAR

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3,200,000 VIEWS

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Influencer Outreach Coverage - FOREVER NEW

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Influencer Outreach Coverage - FOREVER NEW

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We hosted a 'British Bake Off' inspired afternoon to celebrate Mother's Day with influencers and their mothers. The afternoon was filled with competitions, laughter and interactions. I helped organise parts of the event such as ordering and managing cars for the influencers and getting their Katie Loxton pieces sent out for them to wear to the event.

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This Joma Jewellery event was for their 'Mother's Day' collection in which we invited influencers/ press and their mothers to view and experience the collection first hand.

The event was held at Fortnum & Mason's which we had a lovely afternoon tea set up, for the influencers/press and their mothers to enjoy whilst celebrating the collection.

While helping set up and offering gifting to the influencers, I got to interact with press and influencers which helped me really gain connections in the industry.

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Dressed Makers is a clothing company that sells and rents vintage luxury fashion pieces. As one of our clients, we work with stylists and celebrities to get their pieces at the top award shows, on the red carpets, parties, festivals and events to showcase sustainable fashion and recycling the best iconic pieces.

This event was to showcase some of Dressed Makers newest pieces in their collection including garments from YSL, BURBERRY, TOM FORD FOR GUCCI, MAX MARA, VERSACE and many more.

I worked to call out to stylists and book appointments to view the collection. I carried 1:1 appointments with key stylists in the industry and got to learn a lot about vintage fashion.

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- Took lead on planning an event at Daphne's London for a collection launch.
- Got VIP Tasha Ghouri to attend and post on socials for her reach of over 1.5 million followers
-  24 guests showed up
- The event gained a 4 million social reach over many platforms

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- Pitched and planned a launch event at Odd Muse's Pop Up store to launch Odd Muse pre-spring collection
- Guest singer Louisa Johnson hosted
- 18 guests attended
- 2+ million social reach